HRS Marketplace Your gateway to the world of the global business travel market

Optimise processes with HRS and win new corporate clients The central location in the aspirational metropolis of Berlin, as well as the trade fair city of Cologne, is an immediate situational advantage for the canvassing of corporate clients. As a supporting measure, the Arena Hospitality Group is using the new HRS Marketplace program to develop new markets and to draw national as well as international clients' attention to the company.

HRS Germany

Case Study

Arena Hospitality Group hotels currently using HRS Marketplace Last updated 09/2018: art’otel berlin kudamm, art’otel berlin mitte, Park Plaza Berlin Kudamm, Park Plaza Wallstreet Berlin Mitte, art’otel cologne Location: Central Category: 4 stars Average rating: 8,3

“A fantastic add-on tool that caters perfectly to the needs of the hotel

industry and matches our sales activities brilliantly.”

Christopher Schulz, Senior Regional Sales Manager Corporate & MICE, Arena Hospitality Group

Since we started using the program, we have already acquired a number of new clients.

In the selected contract hotels, HRS Marketplace assists with the Arena Hospitality Group’s day-to-day sales activities

Tel: +49 221 2077-500 E-Mail: contracting@hrs.com Website: hotelservice.hrs.com

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Profile •  Central location in the German cities of Berlin and Cologne

•  Destination restaurants: local dining and drinks venues

•  Rating: Overall very good ratings from HRS guests

•  Particular highlights: Contemporary art & more - art’otel: each building is dedicated to a particular artist; - Park Plaza: sophisticated service with a personal touch

Experience Generally speaking, the Arena Hospitality Group has access to an excellent European sales network, but understands that participating in the innovative HRS Marketplace is an additional sales advantage: “Of course, it would be wrong to build on this program alone, but in concert with our own activities, the result is a well-rounded package that we can rely on long-term”, explains Christopher Schulz.

The Senior Regional Sales Manager Corporate & MICE values the straightforward exchange with his HRS contacts of many years’ standing, as well as the additional information that he regularly receives under the terms of the arrangement: “The reports containing market data, such as benchmarks relating to prices on the market, customer needs and market share, help us to analyse the market and develop new strategies”, says Schulz.

Christopher Schulz particularly also likes the fast results that have been achieved through this cooperation. In recent months, the Arena Hospitality Group has acquired a number of new clients: “By participating in the program, we have tapped into new contacts and target groups that we would perhaps not have been able to address quite so directly or in such a short space of time through our own channels.”

The hotel expert is very happy to recommend the concept - always bearing in mind that it should be regarded as an add-on to an existing sales structure: “Of course, you have to look at this realistically and you cannot assume that, from this point forward, all of your corporate client bookings will come in this way. An increase in the overall volume, however, is certainly achievable in the long term with the help of this program.”

Summary

“For the Arena Hospitality Group, HRS Marketplace represents a useful addition to our own sales channels, since we are going to be continuing to trial it in the hotels that are already using it in order to make the most of the program’s benefits and to strengthen our in-house marketing and sales concept,” says Christopher Schulz, summarising his company's forward-looking approach.