Case Study: Golden Chiropractic: Re-Brand + Content Strategy

CONTINUED SALES GROWTH

284 NEW Patients in

2016

Superior Click-Through

Rates

Open Rate

Click Rate

Golden Chiropractic

Mail Chimp Average

Constant ContactAverage

Email Marketing Performance 2016

Consistent Community

Growth

Email List Growth 2016

January December1200

1500

In 2014, Dr. Goldi Jacques-Maynes DC was practicing in Watsonville, California when she decided she needed to change her office location. Realizing the patient-base she was looking for could be found in neighboring Aptos, California, she began her search for the right office space. Once she found the space, she realized she wanted to update her brand to reflect her new location.

A new location meant patients with new values, new issues, and a lack of awareness about Golden Chiropractic. Dr. Goldi wanted a new logo to reflect her new business approach, and she knew she’d need to develop new sales materials, as well as an outreach plan. It was almost like starting over, and she was ready for it. So was Dawn Weathersbee Marketing.

Case Study: Golden Chiropractic Sees Continued Growth Since Their Re-Brand

“Without Dawn, there’s no way I’d be clear in my message or professional in my presentation…I really feel like the brand guide created the website…it makes the logo clear, and I know how to stay focused when I need to make something or hand it off to someone else.”

~Dr. Goldi

“You might be pleased to know that my I pretty much reached my 2015 year-end visit and new patient numbers by Sept 1st 2016. Woo hoo!That’s significant growth.Thanks for keeping me on-track.”

~ Dr. Goldi

Golden Chiropractic’s Big Leap of FaithGolden Chiropractic needed graphic design, persuasive sales copy, a website, and a distribution plan for announcing the big move and the new branding.

First, we prioritized the new look. The updated logo was designed to reflect the values of her new location, a secondary color palette was designed to support the new logo, and a new tagline was developed to capture Golden Chiropractic’s guiding principles.

“Dawn likes working with people who have a

passion and want to make a change in the

world. People who have a sense of

community…she enjoys optimism.”

~Dr. Goldi

Dr. Goldi’s Updated

Brand Image

Next, we designed “we’re moving” cards, business cards, letterhead, rack cards, gift cards, and birthday cards, all meant to reflect the new brand in context with the ocean-loving spirit and geographical markers of the region.

Finally, we developed the website copy, and included a format for the email newsletter and blog. We decided to develop a messaging strategy around helping her patients help themselves get healthy in order to enjoy all that that the Central Coast of California had to offer.

Dr. Goldi’s Updated

Birthday Card

“I didn’t know what I was getting into in terms of the

rebrand process…Dawn knew what I needed before I

knew what I needed…I’m an idea person…she keeps me

on track and focused.”

~Dr. Goldi

Happy Birthday!

GOLDEN CHIROPRACTIC: CREATING CONTENT THAT CONVERTS

29 new customers

monthly on average56% monthly average

increase in blog visits32% monthly average

increase in referrals to

website from Facebook

Once the rebrand was established, we developed her content marketing strategy. Integrating the new brand collateral with an ongoing content marketing and events outreach plan has worked to bring significant growth to Golden Chiropractic. Building our messages around the interests and needs of the Aptos market has been key to Golden Chiropractic’s ongoing success. By showing we value what Golden Chiropractic’s patients value, and showing direct evidence of patient success, we keep the business thriving, and the patients feel well cared-for.

Using our brand guide to help us develop our content, we integrate regular blogging, social media, targeted SEO, custom brand memes, targeted ads, live presentations, and press releases to keep Golden Chiropractic top of mind.

Dr. Goldi’s Growth Stats

1st Quarter, 2016

Golden Chiropractic’s leap into a new market has yielded such significant results because Dr. Goldi wisely invested thoughtfully into her brand. Mindfully guiding her choices in graphic design, sales copy, website development, and ongoing content marketing towards her target market, we were able to develop consistent and positive relationships with both her existing patient base and the new patients Golden Chiropractic continues to attract.

As her brand grows, Dr. Goldi is now asked regularly to present her ideas on health and wellness throughout the Central Coast.

Dawn Weathersbee Marketing is proud to continue to support Golden Chiropractic and Dr. Goldi through every stage of her brand’s growth.

To See Our Current Work:Visit The Golden Chiropractic Facebook Page.

Read the Golden Chiropractic Blog.

“Our website, the newsletter Dawn writes,

thank you cards, brochures, business cards –

Dawn’s footprint is everywhere.”

~Dr. Goldi

EMAIL DAWN WEATHERSBEE MARKETING