Case Study Glenfiddich Installationmultitouch.s3.amazonaws.com/.../cases/case... · Use Case...
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Specifications subject to change without notice. MultiTaction ® is a registered trademark of Multi Touch Ltd. Site Manager™ and Enriched Reality™ are trademarks of Multi Touch Ltd. © Copyright Multi Touch Ltd, June 2015 Customer engagement Use Case Glenfiddich Installation Chain Store Age Case Study Product MultiTaction Codice ® , MultiTaction Cell 55” UTB Customers Drink Up Glenfiddich Experience with Interactive Display Technology The Objective Providing customers with their own unique experience with the brand, while allowing individuals to take a journey through the distillery’s history is of the upmost importance to Glenfiddich. The Glenfiddich Distillery located in Dufftown, Scotland, is one of the company’s greatest assets, allowing customers to experience century-old traditions that make up the company’s premium brand. Unfortunately, only a limited number of Glenfiddich customers have the exclusive chance to visit the distillery in person, which means only a select few have had the opportunity to get a taste of what makes Glenfiddich one of the world’s best whiskies. Glenfiddich, therefore, devised a way to bring the distillery directly to various customers and brand enthusiasts instead. The Solution “The Glenfiddich Experience” was recreated and housed in the 100-year old Neilson Hays Library in Bangkok. In order to bring the distillery’s charm to customers around the world, Glenfiddich placed great emphasis on the incorporation of interactive display technology from MultiTaction, a leading developer of multitouch display technology. Glenfiddich is one of the “World’s Most Awarded” single malt Scotch whiskies. Founded by William Grant in 1876, the company today is run by his descendants and stands as the first whisky to truly market itself as a single malt. Glenfiddich now accounts for about 30 percent of all single malt sales worldwide.
Transcript of Case Study Glenfiddich Installationmultitouch.s3.amazonaws.com/.../cases/case... · Use Case...
Specifications subject to change without notice. MultiTaction® is a registered trademark of Multi Touch Ltd. Site Manager™ and Enriched Reality™ are trademarks of Multi Touch Ltd.
© Copyright Multi Touch Ltd, June 2015
Customer engagementUse Case
Glenfiddich InstallationChain Store Age
Case Study
Product MultiTaction Codice®, MultiTaction Cell 55” UTB
Customers Drink Up Glenfiddich Experience with Interactive Display Technology
The Objective Providing customers with their own unique experience with the brand, while allowing individuals to take a journey through the distillery’s history is of the upmost importance to Glenfiddich. The Glenfiddich Distillery located in Dufftown, Scotland, is one of the company’s greatest assets, allowing customers to experience century-old traditions that make up the company’s premium brand. Unfortunately, only a limited number of Glenfiddich customers have the exclusive chance to visit the distillery in person, which means only a select few have had the opportunity to get a taste of what makes Glenfiddich one of the world’s
best whiskies. Glenfiddich, therefore, devised a way to bring the distillery directly to various customers and brand enthusiasts instead.
The Solution “The Glenfiddich Experience” was recreated and housed in the 100-year old Neilson Hays Library in Bangkok. In order to bring the distillery’s charm to customers around the world, Glenfiddich placed great emphasis on the incorporation of interactive display technology from MultiTaction, a leading developer of multitouch display technology.
Glenfiddich is one of the “World’s Most Awarded” single malt Scotch whiskies. Founded by William Grant in 1876, the company today is run by his descendants and stands as the first whisky to truly market itself as a single malt. Glenfiddich now accounts for about 30 percent of all single malt sales worldwide.
For this particular installation, two 55” ultra-thin bezel MultiTaction Cells were utilized to create a display that turned into a bar. The displays ran a new Glenfiddich Experience software application, developed by Make Studios, and leveraged MultiTaction’s Enriched Reality™ technology to enable the detection of various types of whiskies that are placed on the touch table. The application instantly transports users into the world of Glenfiddich whiskies, but also provides users with whisky pairing, tasting and composition information, just by placing a glass on the MultiTaction interactive display turned bar. The table also supports multiple users at one time to encourage and enable social interaction among customers.
Visitors can enjoy their beverages and discover new attributes of their cocktails while socializing with friends.
Using touch technologies, Glenfiddich is allowing customers from all the across the globe to feel as though they have traveled to the distillery’s home in Scotland and gained a strong sense of the company’s heritage and dedication to its renowned brand. It is through this unique interactive process that “The Glenfiddich Experience” is turning brand advocates into evangelists by transporting users on a delectably, interactive journey.
About MultiTactionMultiTaction is a leader in interactive technology. The ability to engage and immerse the user in a persuasice and compelling experience is a very powerful and valuable asset for Glenfiddich. This experience translates the traditional Glenfiddich Speyside distillery experience into an innovative and luxurious form.
The final solution was a collaboration between Glenfiddich, MultiTaction and Make Studios (application development).
Specifications subject to change without notice. MultiTaction® is a registered trademark of Multi Touch Ltd. Site Manager™ and Enriched Reality™ are trademarks of Multi Touch Ltd.
© Copyright Multi Touch Ltd, June 2015
Glenfiddich InstallationPersonalized Customer Experience
Customer EngagementUse Case
Case Study
Product MultiTaction Codice®, MultiTaction Cell 55” UTB
MultiTouch Ltd.www.multitaction.com
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