Conceived and Developed by Moryaas Digital Pvt Ltd

CASE STUDYFRT e-CRM

Field staff reporting & Trekking(FRT)

Agritech Limited manufactures a wide range of agro-chemicals.

The Company has a pan-India presence and employs over 1500+ Field staff to server over one million+ farmers across India.

In Current scenario the field staff calls the call center and gets their details registered.

After a small pilot, it was decided to make use of technology to built an E-CRM solution to help the field staff serve their customers.

Background

It stands fro Electronic Customer Relationship Management.

It helps in providing better services, speed of response and better understanding of operations.

Provides company to conduct interactive, personalized and relevant communications across the globe with their field staff, customers by utilizing the traditional and electronic channels both.

E-CRM Introduction

FRT uses this e-CRM platform to Track activity of field force across India.Help field force seamlessly update their

Details of Customer InteractionOrder from ClientDetails of MeetingsFuel Expense and Mobility Expense etc.

Prepare Automated MIS updated on daily basis.

FRT Use-Case

Staff Registration

Application Flow

Application ScreenshotsFollowing slides would cover brief explanation of each module and its purpose

Landing PageThis is the landing

screen of the software. Using this screen user navigates across the application.

At the top is Activity Area (Which defines which operations locality is set by user).

Set Activity AreaUser can set details of

the area where they have conducted their activity. Note we also track their location based on GPS to cross tally correctness of data entered by user.

Mobility ExpenseThis screen allows the

DD to enter details of expenses done while he was on the field.

Field VisitThis screen captures

Field Visit details of the Staff.

Book OrderThis screen allows DD

to book the orders on the field.

Farmer Master EntryThis screen allows the

DD to register a Farmer/Client Details.

Prescription EntryThis screen allows the

DD to issue Prescription to a farmer/Client.

Demo Ticket EntryThis screen allows DD

to enter details of the DEMO that was conducted by him during his field visit.

Vehicle MaintainanceThis screen allows DD

to enter details of maintenance expense for the vehicle

Travel BillsThis screen allows DD

to maintain details of Travel Bills (Fuel Recharge Entry)

Sync DataThis screen shows

status of records being updated to the server.