w w w . b l o g m i n t . c o m

KOL campaign

Skoda Superb

Launch

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Product Launch – Skoda Superb

Objective:

Highlight that the new Skoda Superb is a

brilliant car with high brand value and robust

build.

Generate hype and excitement around the

ultimate luxury car of 2016 from Skoda

Engaged 5000+ social influencers including top

auto influencers to highlight new features like

chrome interior door handles introduced in “Skoda

Superb”.

2,500+ social conversations around to raise curiosity

level.

Duration: 1 month

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Why Skoda Superb over Old models?02

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Phase 1: Positive WOM + Drive Purchase Intent

Blogs showcasing certain key features that are critical to Skoda such as design and

comfort were published to generate positive word-of-mouth and drive purchase intent.

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Phase 2: Twitter Engagement for Social Amplification

Sustained: 2,000+ social conversations for pre, during and post event were driven to

amplify the blog posts on social and drive excitement around the launch.

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Pre During Post

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Phase 3: YouTube campaign to highlight features05

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What were the results?

500+ Influencers

With a reach of 5,678,339

30 million+

Impressions

1000+ Influencers

10,668,239 Reach

2000+ Tweets, 1800+ Retweets, 30+ Blog Posts

25,000+ Blog Views, 20 million+

YouTube views

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Mass Media Coverage – The Impact07

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Campaign Recap

Blogs ~ Blogs to drive positive sentiment and drive purchase intent by showcasing

how Skoda Superb is better in terms of design and comfort.

Sustained Social media conversations around #AllNewSkodaSuperb to generate

buzz and prompt readers to buy this all new car.

A sneak-peek videos of the features were published on YouTube and embedded

in blogs to drive visual appeal.

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Sample Blog Links

http://www.carblogindia.com/2016-skoda-superb-details/

https://motoroctane.com/cars/skoda-cars/25531-skoda-superb-get-soaked-in-the-

luxury-car-of-2016

http://indianautosblog.com/2016/02/new-skoda-superb-truly-superb-219734

https://www.motorbeam.com/2016/02/cars/skoda-superb/all-new-skoda-superb-is-

high-on-comfort-video/

http://burnyourfuel.com/69685/new-skoda-superb-a-perfect-luxury-car/

https://www.rushlane.com/new-skoda-superb-luxury-car-design-and-features-video-

12186744.html

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w w w . b l o g m i n t . c o m https://www.blogmint.com/

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