CASE STUDY:

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FIRST MEETING WITH A CUSTOMER – FINDING INPUT INFORMATION

During the campaign is careful to maximize the efficiency and quality of services provided.

We follow the procedural plan that helps simplify the planning of advertising campaigns.

By working closely with clients and understanding their needs, we are able to provide quality services at the highest level.

Thanks to the excellent performance of our employees, we provide superb advice, support and services to our clients in the media.

WEAKNESSESSMALL CAPACITY OF VISITSUNSTABLE STAFFPOOR AVAILABILITY

OPPORTUNITIESNEWLY REFURBISHED RESTAURANTFOCUS ON STRENGTHENING VISITSNOTIFY THE IMPROVED MENU

Process plan:

The decision on the type of campaign

Procedural plan

Graphic design

Media plan

Production

Implementation

Feedback

SELECTION OF ADVERTISING SPACES IN LOCATION OF PRAGUE 1

After finding all the initial information we have, together we came to the conclusion with the client that due to poor availability is needed to strengthen navigation Directive, where there is HIGHEST movement of people, of course, near locaton of the restaurant.

Information column on River Street at the entrance to the park KAMPA

Citylights on a busy street Na Újezdě, especially in Karmelitská Street

FEEDBACK

Attendance before the campaignMonday - Friday 25%Weekend 25%Lunch menu 15%Empty restaurant 35%

Attendance after the campaignMonday - Friday 35%Weekend 30%Lunch menu 20%Empty restaurant 15%

25%

25%15%

35%

Attendance before the campaign

35%

30%

25%

10%

Attendance after the campaign

SUMMARY AND PROPOSALS FOR NEXT STEPS

The proposed campaign was to increase traffic to the restaurant and strengthen its image. Suggest a campaign so that the public is not informed about the reopening of the newly renovated restaurant, but to be strengthened and navigation Directive as soon as possible and best to get it.

To Increase attendance restaurant reinforce the stability of the working team, motivation and work in a restaurant Altány.

 

From the feedback the client was obvious that the investment in the proposed campaign was successful. Customer satisfaction is our top priority even further and we will implement such steps (individual campaigns at Christmas parties, weddings and individual actions), to ensure that attendance to restaurants will increase or continue to retains its current level.

 

The main objective is to strengthen and build the reputation of the company in the long term.

 

 

It is visible ….When you are doing things well