(Case Study English) People and Technology-IndoorPlus RTLS and LBS

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Samsung Health care Smart Personal Coaching

▪ Samsung Electronics R&D Center▪ Fitness Center for Employees▪ Monitoring Person Workout Process

Habit▪ Physical Status Monitoring

based on Location

Logging of Real-Time Location for membersAlert when Heartbeat is abnormal

❖ Deployed 102 Beacon Scanner & around 700 Wearable Beacons

❖ Distinguish 32 Virtual ZONEs with 2X2 meters accuracy

❖ With Heartbeat info. and Location info. from the wearable beacons and Beacon Scanners in the Fitness Center for Samsung employees, it provides monitoring service of Safety & Quantity of Workout

❖ Provisioning of Smart Coaching Service

People Location & Physical bio sensor data tracking & monitoring


KOREA Hydro & Nuclear PowerFor Worker Safety Control

▪ Korea Nuclear Power PoC for 3 months

▪ To check out the possibility adoption of Employee Safety Management in the Nuclear Power construction site.

▪ Integrated Location Service both Outdoor & Indoor

The internal blueprint to deploy beacon scanner

The RTLS Test case performed by KHNP.Test Executed 3 Times in Total

❖ 17 Beacon scanner + 50 beacon tag❖ In the outdoor, tracking using GPS sensor, In

the indoor, using indoorPlus+ RTLS solution, to track the current exact employee location and check it out

❖ Target objective is Indoor 2~4m, outdoor 10~15m resolution.

❖ The Delayed Time is within 5 seconds

Indoor and outdoor seamless tracking


Korean Ocean & Fisheries MinistryIntellectual Ocean & Fisheries Info. System

Check for passengers tracking

IoT equipment to be RFID + Beacon Combo Type

IndoorPlus+ Positioning Engine Process


Worker’s smartphone is locked based on RTLS location in the security zone

▪ Amore Pacific O-San Factory PoC▪ Added Security Control at major

Gates in Factory for Overall Admission Control of Factory

▪ Integrated with MDM Server to control operation of Smartphone(Automatic Lock/unlock Control)

By using RTLS Geo-Fencing, Entrance Zone is recognized and Controlling Smartphone of visitor via MDM

Server/App.

Two Beacon Scanners are install at each Gate. One for IN, the other for

OUT

❖ The 2-weeks PoC performed with 22 beacon scanners and 100 beacon tags.

❖ Double Scanner Installation at major Gates in the Factory for Admission Control

❖ For Event of People IN, MDM Agent in the Smartphone automatically launches and Lock the Smartphone

❖ Success rate over 99%

Beacon Entrance

Card

Visitor

Tracking History

Display Current Location

Distribution of Beacon Card

Security ManagerMDM Server RTLS Server

Entrances

Geo-FencingServer CALL

Device Lock


It collects various biometric data of trainees, identifies their location to prevent desertion and conduct effective management of emergencies cases during training such as health check, number of participant check.


What RTLS brings in the security model? The key message is shift from point-to-point dot security to line- connected security empowered by continuous location tracking.

Post-check

Tracking

Security

Main

Entry/Exit

Control

(Dot Security)

CCTV MonitoringCCTV Operation

CCTV Security System

Access Control Security based on RTLS

BLE TAG attaching

SecurityDispatch

Send Security Guard

Identify a certain site anomalies based on location tracking

Alarm when entering into unauthorized area

Security Restricted area


With RTLS solution that recognizes the area of about 2 ~ 3m, you can quickly find the location of the car you want from among over 3,000 cars.


E*mart tested the usefulness of the shopping flow trace through RTLS tag attached to shopping cart and shopper’s smart phone tracking powered by indoor LBS. ( on March 2016)


The most important aspect of the surging air cargo handling is the rapid freight up / down to comply with the scheduled air time. Rapid location positioning and route guidance systems for forklift can improve work efficiency by minimizing human error.

RTLS Server Asset Tag with acceleration sensor

<Pallet A> <Pallet B>


▪ Pusan National University Hospital is the 5th largest Hospital in Korea.▪ Around 1,200 beds. 11 buildings, about 83,734 m2 size▪ This hospital wants to provide more convenient services to visitors,

patients and staff and optimize their outpatient flow through buildings.

Customer & Objective

Challenges

HEALTHCARE

▪ Rapid expansion (new buildings) and changes in existing constructions increased drastically the complexity of paths to reach particular department or areas

▪ Hospital faced increasing people experience dissatisfaction as not only visitors or patients but also even staffs sometimes struggled to find their way.

▪ Complex IT legacy system could not be “disrupted” by new application deployment

▪ Change planning process to acquire solid understanding of people flows and bottlenecks before designing and implementing construction expansion or layout changes.

Why selecting IndoorPlus+?

▪ Only IndoorPlus+ had proven working hospital reference for indoor navigation. (Kyunbuk National Uni Hospital)▪ Only IndoorPlus+ could meet the accurate resolution requirements ( around 1.5m ).


Solution & Deployment

Results

▪ 400 beacons deployed▪ IndoorPlus+ for Smartphone Solution + Analytic View & Mobile Web Legacy integration ▪ Integration with HIS (Hospital Information System) for Automatic check-in of outpatients ▪ Voice Navigation for visually impaired people (March 2016)

HEALTHCARE

▪ Improved visitors and patients experiences ( 31% up satisfaction index survey )▪ Systematic use of people flow analytics to make more efficient reshuffles and department layout▪ Increased staff productivity - Step by step automatic navigation guide (with location and push system) reduced

about time spent by staff to 19% of staffs time to guide visitors (NOT CLEAR 80% or 20%???)▪ The PUSAN Hospital continue to be ranked among best innovative leader with IT/Healthcare innovation

https://www.youtube.com/watch?v=eVChC5SPFvE

Heat-map for flow of

human traffic in hospital

Around 1.5m accuracy

Within 1 sec delay

Presence & Navigation View of

Smart Phone App

https://www.youtube.com/watch?v=eVChC5SPFvE


▪ THE SHILLA is a subsidiary company of Samsung Group.▪ It operates 22 fitness centers of Samsung Group dedicated to Samsung

employees only.▪ Samsung Healthcare Smart Personal Coaching System aims at providing

employees for personal coaching fit for health information with automatic calculation of training time, health medical check-up info integration, and nutrition guidance, ….


Challenges

▪ THE SHILLA can gather all of information of employees from their cafeteria purchase, annual check-ups, and other data sources. However, they had little to know information about daily training, exercise data from employees.

▪ THE SHILLA tested RFID, UWB technology with no great result. So finally, they decided to outsource the development of location-based automatic gathering personal training in Fitness center on Jan 2015.

▪ However, 6 months later, the outsourced development show poor results with only 40% accuracy reached with 2*2 meter zone detection.

Accumulated People’s Real Time Location Data Can be

converted into Training Data.

It needs beacon wearable band + beacon scanner.

HEALTHCARE



Results

IndoorPlus+ RTLS Dashboard

in Fitness Center

Why selecting IndoorPlus+

▪ Immediate results demonstrated with a paid PoC (Proof of Concept) during one month on July, 2015: without any tuning, IndoorPlus+ recorded immediately 75% accuracy.

▪ After 2 weeks tuning, IndoorPlus+ reached 95% accuracy with 2*2 meter .▪ Because location accuracy is critical for training data gathering, IndoorPlus selection was immediate based on

comprehensive results.

▪ 800 Wearable beacon + 80 beacon scanner▪ IndoorPlus+ RTLS Solution & Legacy integration▪ Additionally, Heart Rate Monitoring Band will be

deployed on Mar, 2016 by Samsung LSI.

▪ 32 Exercise zones (2m*2m) monitored with precise accuracy level.

▪ Personal Trainer gets daily checks and data to perform detailed on-line coaching.

▪ The monthly subscription training programs were sold within 15 days compared to a previous achievement of only 60% of maximum capacity.

▪ THE SHILLA collected more than 35K USD/month per at this 1st fitness center, comparing with other area. It expects more revenue after expanding this system to other 21 fitness centers.

https://www.youtube.com/watch?v=4FPlBcJ3JKE

HEALTHCARE



▪ THE SHILLA Duty Free Biz is the 2nd largest Duty Free Biz group in Korea. Total 5 including 1 oversea sites to cover not only Korean but also Asian.

▪ THE SHILLA wants to integrate on-line shop to off-line shop with Omni-Channel marketing biz .

▪ The main IT leveraging point to meet this objective is how to locate the shopper's location as exactly as they can , and how to integrate these location data with internal legacy data.


Challenges

O2O Marketing

▪ DUTY FREE business is growing rapidly due to the economic growth of China . Competition is fierce.

▪ On-line shop’s revenue is growing fast. However, due to the duty free shop’s characteristics, all of purchased items should be delivered at Off-line shop.

▪ Integration point between On-line and Off-line is the one of the most important part of marketing.

▪ On-Line interested items should be directly promoted to shoppers if he or she stays in front of a certain “BRAND” for a long time.

▪ The special coupons should be pushed into the Smart Phone app, based on previous purchased items and other CRM data when a user is staying around a certain brand or a category shop.

Current LocationBasic: Gender, Age, Nation

CRM: Purchase history,

interests

Geo-Fencing

Influence Visitors at

popular places

nearby Duty Free

Shop

Provisioning of

Personalized

Coupon

Hotel Shilla Duty Free Seoul

BranchProvisioning of Path to Duty Free Shop at Entrance of Airport



Results

▪ 300 beacons deployed at two districted areas▪ IndoorPlus+ for Smartphone Solution + Geo-fencing Event Push & SAP ERP Legacy integration through EAI▪ Micro Location Based event coupon, Shopper’s location tracking, Mobile Self Check Out Purchased Service, Timely

Push Services not to miss purchased items. Various additional integrated services launched on March, 2016

▪ System Grand Open on Mar 2016, but Expects at least 5% purchased rates up based on location marketing

On/Off Integrated Personal Coupon Based on

Location

Tracking of User’s

Interest based on foot

logging

Mobile Self Check Out through QR Code

O2O Marketing


▪ High Resolution to distinguish Not just a Category ( such as Cosmetic ) location resolution But a particular brand or item ( such as ARMANI, Swiss Watches )

▪ Capability to meet 2~ 3 meter or even in a certain place 1 meter exact resolution is mandatory with SmartPhoneapp



Challenges

O2O Marketing

▪ Revitalize tourism business with innovation based on ICT technology.▪ Build and leverage information system satisfying Small Businesses, Tourists , and local people in Jeju


▪ Though it doesn’t need the highest resolution, this site wants to leverage scalability and high capacity of beacon management and field-proven deployment know-How of IndoorPlus+

▪ Jeju Island is the largest island off the coast of the Korean Peninsula and one the most famous place in South Korea where every tourist wants to visit.

▪ Small shops in the island wanted to leverage tourism and in particular tourist location to engage in promotion & marketing


▪ Around 500 member stores under contract and started ▪ IndoorPlus+ for Smartphone Solution & Mobile APP integration ▪ Android and IOS App development performed by a strategic partner in Jeju Island.▪ CMS(Contents Management Systems) are developed and integrated with IndoorPlus+

https://en.wikipedia.org/wiki/Korean_Peninsula



Results

O2O Marketing

▪ Service launched as of Jan 2016▪ Launching WeChat integrated service as of Mar 2016▪ Provisioning of Back-End Contents Management System for Marketing

contents delivery▪ Versatile system enabling various Campaigns according to different and

specific situation of Small Business

Optimized Beacon

Installation at Small Business

Marketing Contents Push based on

Location and Personal preferenceProvisioning of Accurate Location

information by using both Beacon and GPS

Contents Management System

Screen Shot


Introduction

Why IndoorPlus+? & Summary

▪ Service integrated with

WeChat(More than 1 billion

downloads)

▪ Using Beacon sensor with WeChat

▪ No additonal app. download

required

▪ Pilot IOT project targeting

Chinese tourists

▪ Optimized for users who experienced

with Share features at WeChat

▪ Overcome of hurdles of app.

download, distribution and expansion

▪ Optimized path for delivery of various

existing contents for Chinese Tourists

▪ Proved availability of highly accurate location-bases services based on HTML5 without app. download, by using multiple

WeChat APIs.

▪ Maintaining the core technology of precision positioning of IndoorPlus + even after integration with existing

independent technology/service.

2) Recognition

of the service

seeing poster

1) Introducing service via

Poster at stores.

3) Shake 4) Delivery of

coupons/inform

ation

5) Use of

info./Coupon

Using Beacon sensor

Integrated with WeChat

Encouraging local

tourism

Effective marketing tool

for small stores

Using Chinese familiar

O2O Service

Optimized user

experience

O2O Marketing


O2O Marketing

Introduction

▪ 1st reference for IndoorPlus+

▪ Indoor Navigation using Beacon

▪ To be upgraded to V4 in year 2016

▪ Turn By Turn Indoor Navigation

▪ Auto-Ticketing service

▪ Intellectual Treatment Waiting

Information Service

▪ Provision of various information about

the hospital including location

▪ Auto-Balance calculation for parking

feeWhy IndoorPlus+? & Summary

▪ Proved stable accurate navigation service with Beacon Technology

▪ Very 1st reference in Korea for BLE4.0 service


O2O Marketing

Introduction

▪ Verified stable service in

construction mostly made of steel

▪ Integrated with legacy tourism

service, Tong-Tong Tour

▪ Integrated with 3D MAP

▪ Find my location

▪ Indoor Pathfinder

▪ Additional information at each POI

with movies, pictures and tests

▪ Enabling multiple pass stops in

navigation

Why IndoorPlus+? & Summary

▪ Showed superior performance than legacy LBS engine from Global Top level Indoor LBS engine. (i.e. Senion Lab)

▪ Verified smooth (i.e. no down graded delay) working with 3D MAP


▪ Coex is the 1st famous Convention and Exhibition Center located in the center of Seoul.

▪ Exhibition Area 36,027m2, established in 1986▪ Holds more than 200 exhibitions a year▪ Wants to deliver more intelligent, convenient, and useful pre-and after

exhibition related marketing tools to both exhibitors and attendants


Challenges

Convention

▪ Exhibitors always wants to check the booth Return On Investment.

▪ The Organizer has to find out value-added services that can be provided according to the needs of exhibitors.

▪ Offering exhibitors findings on the total number of visitors by exhibit spots, and visitors engagement levels.

▪ Map visitor footfall and movement flows to determine popular booths and better management exhibition spaces for maximum ROI.

▪ Provide visitors with convenient mobile app to deliver the best user experience.

▪ Both exhibitors or sponsors want to target Ads to the visitors, as they are well targeted users. (not anonymous users through internet)


▪ The standard booth is around 3m*3m cube. To get visitors interest, at least this resolution has to be provided by location positioning system with stable and constant performance.



Results

▪ 1200 beacons to cover major 4 exhibition Halls.▪ IndoorPlus+ for Smartphone Solution + FootFall

Tracking log per booth▪ User Smartphone application, Big data analysis

integration with other 3rd party vendors under the main System Integrator

▪ Track and history management with Open API to compare previous and next same exhibitions

▪ In Q4 2015, total 10 exhibitions and around 170,000 people tracking was successfully done.

▪ Recurring Visitors detection rate is measured ▪ Visitors Satisfaction index is 34% up due to Free-Pass

and other convenient features ▪ After successful launching, in 2016, total 47 exhibitions

are already reserved to use this system.

Auto Tagging at BoothInterest Analysis by

Tracking Visitors

Open API Platform for logging of history

management

Integrated with Exhibition App

Convention

Screen Shot through Big data Analysis


▪ 15 years old. Professional baseball team home stadium. ▪ Provide various custom services for their fans▪ To populate Sports Marketing based on user location detected by beacon

technology.


Challenges

SPORTS

▪ Increase Loyalty from sport fans of Eagles pro-baseball team.

▪ Innovate to create greater User experience than traditional legacy Fan Services, combining location based information with real-time game status

▪ Creative Sports Marketing would be the essential points to keep Royalty.


▪ Accurate 3~5 meter space resolution according to the seats arrangement

Fan Bot : the world 1st Robot to do cheer in Stadium

One of Creative Marketing case



Results

▪ 640 beacons deployed▪ IndoorPlus+ for Smartphone Solution + Analytic View & Mobile APP integration ▪ Total 9 detailed applied services based on IndoorPlus+ provided features (Special Game notification push before

Game start, indoor Navigation, Seats Upgrade, Delivering Special Events based on User location during Games, Special Target Ads fits for Game Status, Welcome and Good-Bye introductions, etc…)

SPORTS

▪ In 2015, Increase Mobile Traffic for Official Team App (fourfold increase)▪ In 2015, Participation Rate of Fans for promoted events are around 43%▪ In 2015, Accumulated 640,000 Target Advertisements reached Fans▪ Based on 2015 performance, in 2016, 2 new services are planned now

including Order & Delivery based on user location

https://youtu.be/3DZLymttuG8

Introduction video for Pathfinder to Seat

Accurate level 1.5m

Marketing according to status of the Game

(Homerun, Strike-Out, Home-Steal, etc) Path Finder to Seat/Scratch Coupon

Event for Fan During Game

Event

SentFans

Part

icip

ants

Selected




▪ AmorePacific is the largest Cosmetic Company of Korea (US$ 4 Billions revenue in 2015). Growing success of its products in Asia.

▪ Improve Entrance Controls of factory to increase the protection of confidential information


Challenges

Security Management

▪ With many people such as employees, visitors, and sub-contractors having access to the factory, risk of security breach and compromise of confidential information is increasing.

▪ Though this company has built MDM (Mobile Device Management) System to control and prevent any leak from Smartphone’s camera, internet, and others, it needs some automatic Lock & unLock system to maximize its efficiency according to Gateway Entrance.

▪ The requirement of this factory is ▪ Lock SmartPhone within 5 seconds, and 100% without failure whenever the people enters into Gateway▪ unLock SmartPhone after 10 seconds when people leave from this Factory.


▪ IndoorPlus+ is well known with the Blutooth based RTLS solution in Korea with strong performance and reliability -▪ The project decision makers were impressed by references like Samsung Healthcare System and validated the

solution was performing really well.



Results

▪ The 2-weeks PoC was successfully performed with 22 beacon scanners and 100 beacon tags.▪ IndoorPlus+ for RTLS Solution & 3rd party MDM(Mobile Device Management) integration ▪ Whenever detecting any employee ID card (that emits beacon signals), it delegates MDM API server to lock the

matched SmartPhone with employee number. ( Employee ID Card or Visitor ID Card)

▪ The success ratio to lock SmartPhone with real field testing shows an impressive 99,99% exact detection rate.▪ After 2 weeks successful PoC, the commercial contract is under negotiation

Utilizing the geofence feature of IndoorPlus+ RTLS, it detects the gateway zone. Whenever

people enters in, the MDM server integration will be activated and SmartPhone will be

locked.

The blueprint to deploy the beacon

scanner in PoC

Beacon ID Card

Visitor

People Tracking

Crrentlocation

register

Security Admin

MDM Server RTLS Server

Gateway zone

Detect GeofencingCALL

Smart Phone Lock

Security Management


▪ Korea Nuclear Power PoC for 3 months

▪ To check out the possibility adoption of Employee Safety Management in the Nuclear Power construction site.

The internal blueprint to deploy beacon scanner

The RTLS Test case performed by KHNP.

▪ 17 Beacon scanner + 50 beacon tag▪ In the outdoor, tracking using GPS sensor, In

the indoor, using indoorPlus+ RTLS solution, to track the current exact employee location and check it out

▪ Target objective is Indoor 2~4m, outdoor 10~15m resolution.

▪ The Delayed Time is within 5 seconds

Safety Management


PoC Scenario


Wearable IoT device to Passengers

IndoorPlus+ Server Engine Process


PoC Scenario

Safety Management

▪ Korean Ocean & FIsheries Ministry invests in R&D to improve Ship Passenger’s Safety with real time tracking.

▪ In case of sinking crisis, iits safety rescue team knows the exact location of passengers and increase drastically the possibility of rescue.

▪ P&T won this PoC & ISP Contract as the company to perform with the Consortium on Jan, 2016.


Fortune 500 companies, HQ in Paris, overall 60,000 StaffIndustry· Medical Gas, Tech, Service Global leader

▶ NDA & PoC


Located in SwissTotal 250 bedsTrack Elderly people + Asset + StaffCloud based solution

▶ Cloud Based SaaS Screen Capture

http://www.emsgravelone.ch/


Video itself is 4x speed real time checking. It is a system that keeps track of the position of people exercising in real time to understand what exercise they are doing

Main Features


Samsung Healthcare Fitness Center




Video itself is 4x speed. Access control and Security check based on each workers’ real time positioning. It alarms if some people enters into unauthorized area for access control

Main Features

https://www.youtube.com/watch?v=K0zDFapgS8E&t=122s

Access Control - Hyundai Data Center




Hospital itself has been the important site for RTLS. Thanks to smartphone features, Hospitals start to leverage RTLS and indoor LBS together with to improve productivity and customer satisfaction. Check it out what happens!

Main Features

https://www.youtube.com/watch?v=0sA1f4_4kj4

Smart Hospital Solution Introduction




Smart warehouse is always demanding to check where assets are. Moreover, if the time for loading and unloading assets(pallets) are more critical for its business, the solution is RTLS!

Main Features

https://www.youtube.com/watch?v=KK-T5A0ohyw

Korean Air Cargo Asset Tracking






http://www.pntbiz.com/

(Case Study English) People and Technology-IndoorPlus RTLS and LBS

Technology

Transcript of (Case Study English) People and Technology-IndoorPlus RTLS and LBS