Email is King

Email – Case Study

Vertical: Life InsuranceObjectives:

•Target Group: 25 yrs+, Life triggers family, buying/ moving home

•Online quote > Sale

•Target API: 65%

Outcomes:•iCumulus segmented 3rd party consumer database to find

age relevant, Life triggers, property database, new family information

•Number of Emails: 100,000

•Click Through Rates: 5%

•1,213 quotes•100 sales (8%)•API – 103%