Case Study: Behavioral Insights Unit
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Transcript of Case Study: Behavioral Insights Unit
Falls are the Falls are the #1#1 cause of critical injury cause of critical injury and death on Ontario construction sitesand death on Ontario construction sites
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WARNING: Beware roofing scams!Don’t be the next victim.Get helpful info & advice fromthe Ontario government here.
WARNING: Beware roofing scams!Don’t be the next victim. Get helpful info & advice here.
WARNING: Beware roofing scams!Don’t be the next victim. Get helpful info & advice fromthe Ontario government here.
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Need roofing advice?www.Ontario.ca/beforeyoubuyaroofAdvice and information on roofingfrom the Government of Ontario.
Unbiased roofing advicewww.Ontario.ca/beforeyoubuyaroofAdvice and information on roofingfrom the Government of Ontario
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Don’t hire a bad roofer www.Ontario.ca/beforeyoubuyaroofInfo on roofers and consumer rightsfrom the Government of Ontario.
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Click-Through-Rate by Ad and Keyword
Click-Through-Rate by Ad and Keyword WARNING: Beware roofing scams!
Don’t be the next victim.Get helpful info & advice here
WARNING: Beware roofing scams!Don’t be the next victim.Get helpful info & advice fromthe Ontario government here.
Traffic if only the worst performing ads had run
Actual traffic during the trial when all ads were run
Traffic if only the best performing ads had run
5970 total visits3299 (144%) more because of ads
6875 total visits4423 (180%) more because of ads
4467 total visits2015 (82%) more because of ads
Kijij ads
Google ads
Kijij adsKijij ads
Google ads
Google ads
Anne MatthewsDirector, Communications BranchTreasury Board [email protected]
Elizabeth HardyManager, Behavioural Insights UnitTreasury Board [email protected]
Julian HouseResearch ScientistTreasury Board [email protected]
Colette Di BellaProject ManagerTreasury Board [email protected]
Nicole RobitailleResearch ScientistTreasury Board [email protected]