Founded in 1970, ANSYS employs nearly 3,000 people. The company develops, markets, and supports engineering simulation software used to predict how product designs will behave in real-world environments.

ANSYS wanted to generate awareness and increase downloads of their free student software by students currently enrolled in engineering programs from the ResearchGate audience.

ANSYS created a content post on ResearchGate to outline why simulation software is vital to engineers today.

The post included multiple content formats and information on why the ANSYS Academic Product Portfolio is essential to the engineering community. Videos and articles were used to showcase the success that academic institutions have using the company's software.

ANSYS used sponsored email to spark the interest of engineers on ResearchGate and drive visitors to the post with all the relevant information about their Academic Product Portfolio.

Case Study

ANSYS

ANSYS uses ResearchGate Content Marketing to create awareness around their Academic Product Portfolio and drive software downloads

The company

The challenge

The solution

solutions.researchgate.net/advertising

solutions.researchgate.net/advertising

Results

The sponsored emails had an open rate of 40% and a click-through-rate of 7,2%. The company's content post has already been viewed nearly 1000 times.

The ANSYS marketing team was pleased with the great response from their audience in engineering and their active engagement with the post.

"We were very impressed to see results so much higher than the industry average for our campaign. ResearchGate takes great pride in making sure their audience is a relevant one so this is a great platform to target a highly qualified audience" explained Susan Coleman, Marketing Manager at ANSYS Inc.

Case Study

ANSYS

ANSYS uses ResearchGate Content Marketing to create awareness around their Academic Product Portfolio and drive software downloads

40%Open rate

7,2%Click-through rate

995Post views

Sponsored email Content post

About ANSYS• Founded in 1970• Develops and supports engineering simulation software used to predict how product designs will behave in real-world environments

Case Study

ANSYS

ANSYS uses ResearchGate Content Marketing to create awareness around their Academic Product Portfolio and drive software downloads

Facts

solutions.researchgate.net/advertising

Goals• Increase exposure• Drive software downloads• Gain insights on the academic audience

Approach• Content post on the ANSYS institution page• Sponsored emails to drive relevant academic researchers to content

Results• 40% open rate• Average CTR of 7,2%• Nearly 1000 views for institution post

Paul Lethbridge, Senior Program Manager at ANSYS Inc.

“The results speak for themselves, we are very satisfied with our

engagement with ResearchGate. Beyond metrics, we gained

valuable insight into our audience, plus ResearchGate staff were a

pleasure to work with.”