SHOWING LIGHT. ONLINE.

Challenge !

The Amsterdam Light Festival asked us to develop an attractive, surprising, inspiring and informative website for it’s visitors. Timeframe: three months. Discover here how we accomplished this.

DesignBranding We incorporated the Amsterdam Light Festival brand identity through style elements in the website.Grand gesturesLarge visuals and the 'parallax effect' tell the Festival’s story better than a thousand words could.

EffectInline editing Visual and text always have to be complementary. Here, the web-editors can edit their content ín the webpage. Sitecore WCMS enables them to see the end-result realtime, to create even better content.Gallery The art of light is for the eye. It is for that reason that we created an elegant gallery which offers pictures and videos to experience the unique Amsterdam Light Festival feeling.

contentinline editing Content voor een website maken is creatief werk. Beeld en tekst moeten elkaar versterken voor het beste resultaat. De webredacteuren van Amsterdam Light Festival kunnen hun content direct in de webpagina’s invoeren. Ze zien gelijk het eindresultaat en dat zorgt voor betere content.

galleryLichtkunst moet je zien. Daarom hebben we een elegante gallery gemaakt die via foto's en video het festival in beeld brengt.

The visitorTimetable 2.0 !

The Amsterdam Light Festival: the works of art, all walking- and boat routes, participating musea and involved companies. This all for a duration of 6 weeks. To make this amount of information accessible and manageable to the visitor, we developed the timetable 2.0: Through a multitude of relevant entries the visitor can quickly find just the information he’s looking for.

Easy to maintain There is only one way to really experience the Amsterdam Light Festival and that is by visiting it. To effectively share the routes, location and art-information with the visitor, we built a web app. Integration with the information stored in website CMS makes content maintenance a walk in the park.

Impact !300% More website visitors, of which 55% international 3.000.000 Page views 20.000 Unique mobile users

!!!!!Redhotminute digital agency !www.redhotminute.com twitter.com/redhotminute www.facebook.com/redhotminutedigital