Fish-Farming : The Drivers of Success for Blue Economy Across Africa
Case study. Advertisers success in mobile economy
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Transcript of Case study. Advertisers success in mobile economy
CaseStudy
clickky.biz
Cooperation with Clickky has proven to be extremely
beneficial for us as we’ve acquired a considerable
amount of quality traffic. We are looking forward to
doing business with Сlickky in the future.
Sara Zhang, Radium GamesApp name: Heroes VS Darkness
App category: Games
Clickky’s Solution
OS: iOS, Android
GEO: Russia, Ukraine
Campaign dates: Sep 1 – Dec 30, 2015
Goal: To acquire new playing users
KPI’s: RRDay 2 not less than 30%
Launch of a social media-based ad
campaign with deep targeting
optimization.
Downloads: 4,351
RR Day 2: 33%
Results
4,351Downloads
33%RR Day 2
CaseStudy
clickky.biz
App name: Castle Clash
App category: Games
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300
Overall Games Arcade & Action
16.41%CR
TOP 10of Arcade & Action
35,417Downloads
Jul 28 Aug 4 Aug 15 Aug 18 Aug 25 Sep 1 Sep 8
ОS: Android
GEO: USA, United Kingdom, Canada, Australia
Campaign dates: Sept 10, 2013 – Oct 10, 2013
Goal: To attract organic traffic by reaching the Top of
new apps after the release
KPI’s: To get Top 10 in Arcade and Action categories
On the release date:
Ranked #4 in Arcade and Action
Ranked #8 in Games (free)
Ranked #22 in the general apps rating
In a month after the release date:
TOP-10 in Arcade and Action categories
TOP-20 in the Games (free) category
TOP-50 among all apps
Results
An incentive traffic campaign succeeding the
game release
Clickky’s Solution
CaseStudy
clickky.biz
Clickky’s Solution
27%RR Day 2
17,657Downloads
App name: Jobs and vacancies search on
Headhunter
App category: Business
2,000
1,500
1,000
500
0
Downloads
01 06 11 16 21 26 31
May
OS: iOS
Geo: Russia
Campaign dates: May 1, 2016 – May 31, 2016
Goal: Acquire high-quality users
KPI’s: In-app signups making up not less than
10% of the traffic
Launching a social media based ad
campaign with deep targeting optimization
Results
Downloads: 17,657
In-app signups: 15%
RR Day 2: 27%
Head hunter
CaseStudy
clickky.biz
Natalia Indurova, Helpmed
35%Conversion from
downloads to visits
Conversion from downloads to registration
App name: Helpmed
App category: Medical
Clickky’s Solution
OS: iOS, Android
GEO: Russia
Campaign dates: Jun 22, 2015 – Jun 27, 2015
Goal: To acquire specific quality users
KPI’s: 30% received referrals to doctor
Downloads: 11,232
Conversion: 35%
Launch of a test ad campaign for the wide
audience to identify the most attractive
segments, test app monetization and remove
mistakes. Then, with the segmented audience
and tested advertising materials, we launched
a comprehensive ad campaign to reach client`s
goals.
Results
“From the start Clickky showed their complex
approach to app promotion. They took into
account the specifics of our audience and our app
and offered a great solution to achieve our
business goals. We are really pleased with the
results of this ad campaign”.
86%
10,000
8,000
6,000
4,000
2,000
0
Downloads: 11,232
Registrations: 9,715
Log in Chat: 6,402
Received a Referral: 3,931
CaseStudy
clickky.biz
6%CR from install
to in-app purchases
1,876Downloads
300
225
150
75
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Downloads
App name: Star Chef
App category: Games
OS: iOS
Geo: Russia
Campaign dates: Oct 3, 2015 – Oct 11, 2015
Goal: To acqure playing users
KPI’s: CR to in app purchases not less then 2%
The ad campaign was run on Clickky’s own
inventory and on social networks with
targeting optimization.
Clickky’s Solution
Results
Downloads: 1,876
CR from installs to in-app
purchases: 6%
3.8%Conversion
CaseStudy
clickky.biz
Results
Clicks: 508,296
Downloads: 19,337
Conversion: 3.8%
App name: Anews: all news and blogs
App category: News & Magazines
OS: Android
Geo: Russia
Campaign Dates: Jul 1, 2015 – Sep 31,2015
Goal: Acquire high-quality users
KPI’s: Conversion into downloads not less
than 3%
Clickky’s SolutionLaunch of a social media-based ad campaign
with deep targeting optimization
Clicks
Downloads
70,000
60,000
50,000
40,000
30,000
20,000
10,000
0
0
100
200
300
400
500
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800
CaseStudy
clickky.biz
Clickky’s Solution
1.36%RR Day 30
57,251Downloads
App name: Practo - Your Health App
App category: Medical
30%
Retention Rate %
RR1 RR7 RR14 RR30
22.5%
15%
7.50%
0.00% Day
OS: Android
Geo: India
Campaign dates: Apr 6, 2015 – May 20, 2015
Goal: To acquire highly interested users
KPI’s: RR Day 30 more than 1%
The goal was achieved with a massive
user acquisition campaign.
Results
Downloads: 57,251
RR30: 1.36%
CaseStudy
clickky.biz
App name: UC Browser
App category: Communication
OS: Android, iOS
Geo: Russia
Campaign dates: Aug 3, 2015 – March 3, 2016
Goal: To acquire loyal user with high retention
rate
UC Browser
8.9/10
68,695
We are really pleased with our partnership with
Clickky. They managed to deliver exceptional
results by rising the quantity of installs for our app.
We will certainly recommend turning to Clickky
when it comes to app promotion. Great work,
Clickky!Belinda Li, BizDev
Traffic grade
by Alibaba Group rating!
25,000
20,000
15,000
10,000
5,000
0
Downloads
Aug Sep Oct Nov Dec Jan Feb
Clickky’s Solution:
Downloads: 68,695
Traffic grade: 8.9/10
Results
Downloads
Launch of a high-volume ad campaign attracting
premium publishers
26,247Downloads
TOP-5Travel&Local Category
CaseStudy
clickky.biz
Results
App name: Aeroexpress
App category: Travel & Local
1
100
200
300
400
500
Dec 8 Dec 15
RU-Overall RU-applications RU-Travel&Local
ОS: Android
GEO: Russia
Campaign dates: Dec 8, 2013 – Dec 16, 2013
Goal: To boost the app ranking in a week
KPI’s: Get in TOP-10 Travel & Local category
Clickky’s SolutionUsage of non-insentive advertising due to
specific category of an app
Aeroexpress made TOP-5
in the Travel & Local
category
