OUTLINE

.COMPANY FACTS

.P&G BACKGROUND

.MAIN PROBLEM

.MARKETING AT P&G

.CONCLUSION

FACTS. .GLOBAL LEADER IN CONSUMER GOODS..MORE THAN A DOZEN BILLION DOLLAR BRANDS..THE FIRST COMPANY TO ADVERTISE DIRECTLY TO CONSUMER..WORLD’S LARGEST INANCIAL COMMITMENT TO MARKETING AND ADVERTISING.

P&G’S FINANCIAL COMMITMENT TO ADVERTISING

.8.68 BILLION ADVERTISING BUDGET (2010).78.94 BILLION SALES HIT(2010).12.74 BILLION -NET SALES(2010).186.63 BILLION- MARKET CAPITALISATION

HEALTH CARE

EXPANSION THROUGH ACQUISITIONS

WHAT IS THE

PROBLEM

P&G MARKETING STRATEGYBUILDING CUSTOMER RELATIONSHIP

MANAGEMENT(CRM)

CONSTANT INNOVATION

.BRAND MANAGER SYSTEM

.SATISFY THE CUSTOMER IN A SUPERIOR WAY TO WIN OVER THE COMPETITION AND ACHIEVE LEADING POSITION IN THE MARKET

.ORGANISE QUALITATIVE CONSUMER TESTING AND RUN MONTHLY EVALUATIONS OF NEW PRODUCT LAUNCH.

CRMPURPOSE: ENABLES ORGANISATIONS TO GAIN ADVANTAGE OVER IT’S COMPETITORS.

FOCUS: CREATING VALUE FOR THE CUSTOMER AND THE COMPANY OVER THE LONG TERM.

.CRM AND RETAINING CUSTOMERS ARE IMPORTANT FOR CORPORATE PERFORMANCE

SOCIAL MEDIA MARKETING

Conclusion

.P&G is a company with a strong R&d and consumer research ,high quality performance , powerful innovation ,evolving marketing strategy ,strong marketing talent and strong commitment on media spending budget.

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