The music video of the song “breaking the habit” by Linkin park is made from a

Japanese company called Studio Gonzo. The video is not what a typical music video

would look like for a mainstream company to produce. This is because the scenes in

the video are slightly creepy and disturbed. Normally a mainstream company such as

Warner brothers, which Linkin Park are signed to, would genially keep their videos

clean of obscene visual content. The video is completely animated making it a more

unique and eye-catching video and something to get the audience talking about. The

graphics for this animation have a comic like sketch to them which makes it seem like

its telling a story. At the start of the video is shows a lot of cogs moving that could

represent time, and the story moving . At 1:13 of the video, exactly after finishing the

first chorus the story starts to revers in time and show how the man, Lead singer of the

song, got on the car as well as a lot of other mini story thought it.

B r e a k i n g t h e h a b i t

L i n k i n P a r k

http://www.youtube.com/watch?

v=acgvRle07GI

Art in a music video is what the artist uses in the music video to

stand out and makes it there own. Linkin park and Warner Bro’s

records have decided to make the music video a sketchy

drawn animation to give it more of a dark and troublesome

look towards the video. This is clearly shown when having

close up to faces and links in with the song of “breaking the

habit” meaning they are trying to get free of something evil or

troubling. The cogs could represent time in video and give it a

strange atmosphere. As the cogs move, it show time moving as

well. The content in the art of the video is darker and more

sinister than expected by any mainstream industry to

distribute on their company as the video shows twisted signs

such as a letter being wrote saying “I am nothing” then having

blood wiped across it. The video also shows signs of suicide as

the man on the car has jumped from a building to kill himself.

Linkin Park Official Website

http://www.linkinpark.com/main

Linkin park uses their website to promote

themselves by using the banner on the top to

promote their new album coming out and

limited addition merchandise. It also provides

the viewer to all the latest information on the

band and events that are upcoming. Also on

the video, “breaking the habit” and other

videos by Linkin park. Vevo has made a

promotional link to there new album. They

also keep there fans up to date with their

daily events by using social networks such as

twitter and Tumbler.

Linkin Park is signed to there own Label

called “Machine shop recordings,” founded in

2002, but also signed with Warner Bro’s

Records. This means that Linkin Park is a

subsidiary band whom has partnered with a

mainstream branch. This would give Linkin

park more freedom than a normal subsidiary

artist would get as they are in charge of

themselves with some management from

Warner bro’s records. Although of this

partnership, Linkin Park decided to be on

Hiatus due to disagreements with Warner

bro’s record on January 2009 but announced

on 23rdmay 2010 they are planning a new

release.

Extending playability

Visual

Synergy is when two different types of media industry's collaborate together to

produces a product the promotes and gives both company more recognition. Linkin

park has two examples of this. The first one is from their song “Iridescent” where

they have collaborated the film industry with DreamWorks Pictures and Paramount

Pictures to make a music video with the film Transformers – Dark of the moon. This

song has also now know as the Transformers films theme song. This greatly made

Linkin park more know and recognisable. In this music video they Include snaps of

the actual film Transformers. The other synergy they have done was with the new

medal of honour game coming out and used their hit on there next album to

promote their album more. Castle of glass has been set out to promote the two

industry's, Linkin park with there album and to promote the new game. They do this

by first using Linkin parks song and having them in the video but also showing

scenes, not from the game, by to do with the game, as war content is shown

throughout the video. It also kept the video to a story of one boy who lost his father

in war and followed him though the steps as well when he joins the army and it

shows his experiences.

http://www.youtube.com/watch?v=

ScNNfyq3d_w

http://www.youtube.com/watch?v

=xLYiIBCN9ec

Promotional

Linkin Park mainly uses YouTube as a way for

they to gain extended playability, although in

a collaboration with Warner Bro’s records they

are a subsidiary band. This makes them not

have too much money to use to get their

videos more publicity after the event of

releasing it. On YouTube as you can see on the

right the video has been viewed at a steady

rate as the video as gone on. The video as

became number one in U.S rock tracks and

the polish singles.

On YouTube as you can see on that the

video has been viewed at a steady rate

since the video was published. This

makes a very easy and reliable source for

the fans and viewers to find the song of

the artist and how it has over 13 million

views on YouTube shows how the video

has made a lot of publicity though this

type of music video outlet. YouTube has

also shown where the video is most

viewed and the age and gender of the

most viewers. It gives the artist a genial

idea on who they appeal to at that stage.

Giving them an idea how they can

improve and keep the audience happy in

there upcoming songs and music videos.x

Chart (2004) Peakposition

Australian ARIA Singles Chart 23

Austrian Singles Chart 43

Dutch Top 40 19

France Singles Chart 27

German Singles Chart 25

Ireland Singles Chart 46

New Zealand RIANZ Singles Chart 27

Polish Singles Chart[11] 1

Swiss Singles Chart 56

UK Singles Chart 39

U.S. Billboard Hot 100 20

U.S. Billboard Top 40 Mainstream 15

U.S. Billboard Hot Adult Top 40 Tracks 25

U.S. BillboardMainstream Rock Tracks 1

U.S. BillboardModern Rock Tracks 1

U.S. Billboard Year-End 79

As shown on the right “Breaking the habit” was

mostly popular in the U.S when the song came

you in 2004, it also seems popular in the Polish

Singles chart as well. This would of got the

band a lot of publicity around the states in 2004

as it was top of the chart in two rock charts that

the U.S have. This is also shown YouTube as

well as one of the top viewed places is the

united states, this would have been played on a

lot of music channels in the states due to its

popularity and would have been replayed a lot

on music channels and radio channels that

partner with the music channels.

The live version of the music video

“breaking the habit” was taken from the

road of revolution : live at Milton kings

DVD concert. This would give the

audience more interactivity with the artist

as they can interact with them at the

concert and have a special one time

experience of seeing it live. This would

gain a bit more money for the artist as the

fans would pay to see the video live and

gain all the institutions involved more

money from the fans paying the fees. The

album was also released on DVD in stores

such as HMV and sold over 13million

sales including online sales. This is a

good way back in 2004 as computer sales

were not as popular as they are now and

would still get a lot of sales though going

to stores and buying the album.

There are two ways of downloading music

videos. The first one with the “breaking

the habit” would be though ITunes. The

album has been rated 9 stars of average

and sold over 16 million copy's and the

Music video itself has been rated 11stars.

This shows that the music video has been

a huge success on standing out and

getting sales for both the album and the

music video itself on ITunes. The other

way is though downloading the music

video illegally by using sites as YouTube

converts and pirate bay. The statistics to

how any downloads of the song and music

video are untraceable illegally but are

probably quite high as it easier to get it

for free using this way any a lot of people

do it.