Case Study

A situation analysis & handling

Role of personal selling

• Providing expertise knowledge about the product to the customer.

• Creating a direct relationship between the customer and the company.

• Gaining the knowledge of actual problem for the company regarding sales and variations

• Ease of communication between all the factors like customer to company , market etc.

Kinds of Promotion for plastics industries

• With the help of these kinds of promotions like giving articles in magazines , conferences plastic industries can create a healthy environment for its product

Personal selling

Print media ( magazines , newspapers)

Seminars and conference.

Social events

Social networks

For home construction market

• Yes they can go after the home construction market because according to quality and image and usage of plastic pipes are increasing at least five times as large as the present market, and there is big market capturing for plastic pipe in home making construction industry.

Job of the salesperson

• The pattern of dealing the customer may be change due to expansion of the business in the sector of home construction because we have to deal with the persons who were not technically sound, so the job of the salesperson may not change but the pattern can..

Conclusion

• Plastic pipe can gain more market ….