Case Study: 1010 Project

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    10-May-2015
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Transcript of Case Study: 1010 Project

  • 1.CASE STUDY: 1010 PROJECT
    How Non-Profits are Using Social Media Well
    The Non-Profit Marketing Foundation

2. CASE STUDY: 1010 PROJECT
How Non-Profits are Using Social Media Well
What does The 1010 Project do?
The 1010 Project is a nonprofit organization that provides income-generating grants to indigenous development partners in Kenya and raises awareness in the United States on behalf of the global poor.
The Non-Profit Marketing Foundation
3. CASE STUDY: 1010 PROJECT
How Non-Profits are Using Social Media Well
Website
Twitter
Facebook
The Non-Profit Marketing Foundation
4. CASE STUDY: 1010 PROJECT
How Non-Profits are Using Social Media Well
HOMEPAGE
Uses online donating features
The Non-Profit Marketing Foundation
5. CASE STUDY: 1010 PROJECT
How Non-Profits are Using Social Media Well
HOMEPAGE
Has links to social media
The Non-Profit Marketing Foundation
6. CASE STUDY: 1010 PROJECT
How Non-Profits are Using Social Media Well
HOMEPAGE
All of their contact information is easily accessible
The Non-Profit Marketing Foundation
7. CASE STUDY: 1010 PROJECT
How Non-Profits are Using Social Media Well
HOMEPAGE
Newsletter Sign Up
The Non-Profit Marketing Foundation
8. CASE STUDY: 1010 PROJECT
How Non-Profits are Using Social Media Well
HOMEPAGE
Uses Video
The Non-Profit Marketing Foundation
9. CASE STUDY: 1010 PROJECT
How Non-Profits are Using Social Media Well
HOMEPAGE
RSS Feed
The Non-Profit Marketing Foundation
10. CASE STUDY: 1010 PROJECT
How Non-Profits are Using Social Media Well
BLOG
Search Function
The Non-Profit Marketing Foundation
11. CASE STUDY: 1010 PROJECT
How Non-Profits are Using Social Media Well
BLOG
Use Keywords in Title of Post
The Non-Profit Marketing Foundation
12. CASE STUDY: 1010 PROJECT
How Non-Profits are Using Social Media Well
BLOG
Comment Section
The Non-Profit Marketing Foundation
13. CASE STUDY: 1010 PROJECT
How Non-Profits are Using Social Media Well
BLOG
Subscribe to RSS Feed
The Non-Profit Marketing Foundation
14. CASE STUDY: 1010 PROJECT
How Non-Profits are Using Social Media Well
BLOG
Newsletter Sign Up
The Non-Profit Marketing Foundation
15. CASE STUDY: 1010 PROJECT
How Non-Profits are Using Social Media Well
BLOG
Donation
The Non-Profit Marketing Foundation
16. CASE STUDY: 1010 PROJECT
How Non-Profits are Using Social Media Well
BLOG
Search Function
Use Keywords in Title of Post
Comment Section
Subscribe to RSS Feed
Newsletter Sign Up
Donation
The Non-Profit Marketing Foundation
17. CASE STUDY: 1010 PROJECT
How Non-Profits are Using Social Media Well
TWITTER
Username includes Organization name
The Non-Profit Marketing Foundation
18. CASE STUDY: 1010 PROJECT
How Non-Profits are Using Social Media Well
TWITTER
Avatar is Organization Logo
The Non-Profit Marketing Foundation
19. CASE STUDY: 1010 PROJECT
How Non-Profits are Using Social Media Well
TWITTER
Bio includes Keywords
The Non-Profit Marketing Foundation
20. CASE STUDY: 1010 PROJECT
How Non-Profits are Using Social Media Well
TWITTER
Website URL
The Non-Profit Marketing Foundation
21. CASE STUDY: 1010 PROJECT
How Non-Profits are Using Social Media Well
TWITTER
Custom Background Image
The Non-Profit Marketing Foundation
22. CASE STUDY: 1010 PROJECT
How Non-Profits are Using Social Media Well
TWITTER
Use Hashtags
The Non-Profit Marketing Foundation
23. CASE STUDY: 1010 PROJECT
How Non-Profits are Using Social Media Well
TWITTER
Username includes Organization name
Avatar is Organization Logo
Bio includes Keywords
Website URL
Custom Background Image
Use Hashtags
The Non-Profit Marketing Foundation
24. CASE STUDY: 1010 PROJECT
How Non-Profits are Using Social Media Well
FACEBOOK
Avatar is Company Logo
Use Keywords in Profile
Use Keywords in Description
Listed Officers
The Non-Profit Marketing Foundation
25. CASE STUDY: 1010 PROJECT
How Non-Profits are Using Social Media Well
FACEBOOK
Avatar is Company Logo
The Non-Profit Marketing Foundation
26. CASE STUDY: 1010 PROJECT
How Non-Profits are Using Social Media Well
FACEBOOK
Use Keywords in Profile
The Non-Profit Marketing Foundation
27. CASE STUDY: 1010 PROJECT
How Non-Profits are Using Social Media Well
FACEBOOK
Use Keywords in Description
The Non-Profit Marketing Foundation
28. CASE STUDY: 1010 PROJECT
How Non-Profits are Using Social Media Well
FACEBOOK
Listed Officers
The Non-Profit Marketing Foundation
29. CASE STUDY: 1010 PROJECT
How Non-Profits are Using Social Media Well
FACEBOOK
Avatar is Company Logo
Use Keywords in Profile
Use Keywords in Description
Listed Officers
The Non-Profit Marketing Foundation