Case Study 1: Ad-hoc Analytics and Reporting Support.
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Transcript of Case Study 1: Ad-hoc Analytics and Reporting Support.
Case Study 1: Ad-hoc Analytics and Reporting Support
Fanboys go on many social outings and purchase a lot of DVDsHow often have you done (top-4 box %)….
Changed jobs/careers
Purchased comic books
Attend conventions
Went to an outdoor concert
Went to an indoor concert
Posted blogs
Read online blogs
Seen a movie on opening night
Saw a movie with someone
Purchased a DVD
Had a social outing
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Question Text
Love role playing & action shooter
Things you love (top-3 box %)….
Karaoke
Sports
Casual Puzzle
Music/Party
Action Shooter
Role Playing
0% 20% 40% 60% 80%
Question Text
Are huge fans of Comedy
Things you love (top-3 box %)….
Karaoke
Sports
Informational
Reality
Casual Puzzle
Music/Party
Action Shooter
Role Playing
Theatrical movies on TV
Science Fiction
Drama
Comedy
0% 20% 40% 60% 80% 100%
Question Text
Favorite formats: Movies (DVD/ Theatre) & TV Shows
Movie on DVD
TV show on TV
Movie in theater
Book
Video game
TV show online
Movie online
Comic books
Something on mobile phone
0% 20% 40% 60% 80%
Question Text
Eary adopters of new media and technology
48%
41%
9%2%
First person to discover new things
Find out about new things early on
Usually pick up things later
Don't pay attention to new media and content
Question Text
Favorites: Mystery, good/evilThemes (top box %)….
Geeks ruleCyborgs
When animals attackProdigies
Man vs. machineRobots
MutantsZombies
AliensApocalypse stories
Government conspiraciesParallel universesSpace exploration
Time travelGhosts
Fantasy worldsVampires
Mythological storiesSupernatural worlds
SuperheroesThe future
Battle for Good vs. EvilDecoding a mystery
0% 5% 10% 15% 20% 25% 30% 35% 40%
Question Text
Prefer casual fans of same interest over passionate fans of different interest
81%
19%
A casual fan of something that you are a passionate fan of
A passionate fan of some-thing that you're not that interested in
Question Text
64% spend more than 1 hour everyday on the InternetOnline Hours….
3%10%
23%
22%16%
26%Less than 1 hour
1 hour to less than 3 hours
3 hours to less than 8 hours
8 hours to less than 15 hours
15 hours to less than 20 hours
20 hours or more
Question Text
Thank You