CASE STUDY

missionTo consistently servethe changing needs of

customersfor their convenience

To consistently servethe changing needs of

customersfor their convenience

The customers of the company are those who prioritize their

convenience.

mission

To consistently servethe changing needs of

customersfor their convenience

The firm’s major products and services include fresh-brewed coffee, Slurpee® and Big Gulp® beverages, and

Big Bite® hot dogs.

mission

To consistently servethe changing needs of customersfor their convenience

The market competes in theconvenience store industry

mission

To consistently servethe changing needs of

customersfor their convenience

7-Eleven’s products are continuously changing according to the present needs

of the consumer

mission

To consistently servethe changing needs of customers

for their convenience

Concern for survival, growth, and profitability

mission

To consistently servethe changing needs of

customersfor their convenience

The customer is their biggest priority with its goal to constantly meet the

customer’s needs.

mission

To consistently servethe changing needs of customers

for their convenience

The firm distinctively focuses on its servicesand how it adapts to the needs of their

customers

mission

To consistently servethe changing needs of

customersfor their convenience

Responsive to social, community and environmental concerns

mission

To consistently servethe changing needs of

customersfor their convenience

Concern for employees

mission

VISIONOur vision is to be the

best retailer of convenience.

key strategies

adaptive to change• economy might fluctuate

• read the signs of change and how sensitivity you are able to react to the information that comes your way

Strategy of domination• concentrating openings on a particular district

• to increase recognition and appeal• to use advertising budget more

efficiently

consistency• a strategy is carried out regardless of difficulties that may be encountered

just-in-time delivery• zero inventories to reduce labor requirement and eliminate waste

information systems• then became the POS (Point of Sale)• enhanced it further with EOB (Electronic Order Booking)

ordering process1. theory2. experiment3. verification

quality control• makes sure that all products are fresh, delicious and trusted as “something you can be sure is all right”

hygiene measures• can be equated to those in semiconductor plants

next-to-zero stock• ability to accurately deliver the items to franchises on a regular basis

CASE STUDY