CASE STUDIES02:UHY

03:IMPIANA 07: MICCI 11: AMARIN

12: SEFENCES

06:REETA JUNEJA

01: TFDC ASIACORP

05:DEVNANI JEWELS

04:UDAHOLDINGS BERHAD

08:MALTON

09:OSK PROPERTY

10: SMLAND GROUP

Land investment has historicaLLy been the forte of Large deveLopment companies or weaLthy individuaLs. tfdc is changing this, with our heLp, maLaysia’s very first property deveLopment investment scheme is Launched. this was a very interesting assignment, with so many Land banking and investment scandaLs our focus was firstLy, to differentiate tfdc and position them as an aLternative investment house, secondLy to estabLish credibiLity for the principLes before moving to a pubLic awareness campaign. documentary styLe in-depth features, high profiLe excLusive interviews and sophisticated media strategies were depLoyed.

Land banking has always been a controversial

topic in the Malaysian community as many scams have taken place in the past few years. Our biggest challenge was to first remove this negative perception from the media before our awareness campaign began. We undertook extensive research and due diligence to understand and acquire knowledge of TFDC’s operations and the investment market in which it was going to begin operating within. Given the stringent regulations from the Companies Commission of Malaysia, our key message development and communications and media strategies was carefully built with our expertise and collaboration within our local and international offices.

CASE STUDIES 01:TFDC ASIACORP It was necessary first to remove all negative

notions as well as build the client’s reputation in the media as a credible and officially accredited alternative investment house. We conveyed a consistent message which helped build their reputation and awareness through transparency and rigorous pre-launch branding. Among our achievements on this assignment is that we have successfully positioned the CEO of TFDC Asiacorp Berhad, Mr. William Ng as an authority in global pre-development land investment in various highly respected traditional print and broadcast media, including BERNAMA, News Strait Times, Utusan, Harian Metro, The Star as well as through various online media.

Our engagement with TFDC Asiacorp Berhad entailed a launch press conference and a series of exclusives that involved the Canadian principles and focused on encouraging Malaysians to participate in the property development business as an alternative investment which makes for an excellent addition to anyone’s portfolio.

FLCC DevelopmentInvestment Scheme

Soft Launch of

with howarth, grant thornton and other major accounting firms raising their profiLe, visibiLity and brand image, uhy in maLaysia decided to go further and took a huge step by entrusting us to execute a compLete market repositioning exercise on their behaLf.

The account was secured after a 6-way

pitch for innovative ideas on establishing UHY as a major player in the market. When we began work, the management was keen on a four page pull-out in a major newspaper – The Star and a small event launching the new brand. We spun this around opting to, with management approval, utilise the budget for an aggressive medium term public relations campaign, supported by a limited series of strip advertisements at the front page of Star Business and a more extensive press

CASE STUDIES 02:UHY conference. The result was astounding.

About RM700,000 worth of publicity in just a 100 days and a fantastic ROI of about RM16:RM1 in fees. UHY enjoyed significant coverage on TV3, NTV7, all major dailies especially the Sin Chew Daily where UHY enjoyed coverage on the front page of the business section and two full inside pages in an extensive interview with Senior Partner, Alvin Tee. More recently we secured an interview with Bloomberg Business Week and are targeting key international and regional publications aside from local media.

UHY’s rebranding launch press conference saw full out attendance by the media who packed the presentation room and later mingled with the directors and management of UHY.

Press Conference

The coverage that followed the press conference catapulted UHY into limelight and has since created a buzz in the business and financial community resulting in business enquiries which have since added to their growing client base.

Press ConferenceCoverage

Major Coverage in the front pages of Sin Chew Daily’s business section in an exclusive interview on the launch of UHY’s FLVS Division.

Sin ChewDaily’s Interview

whiLe our reLationship with impiana has just begun, being a growing Leading deveLoper in the county under the hospitaLity industry gave us aLot of insight into the industry and we began by handLing the internationaL property award submission on behaLf of their two Luxury boutique residences ‘encLave i’ and ‘encLave 2’,depLoying ideas for the best creative and communicative work throughout our engagement.

CASE STUDIES 03:IMPIANA A wholly owned

subsidiary of the KAB Group, one of Asean’s leading luxury boutique and award winning 4-Star collection of hotels, resorts and spas. We began our relationship with Impiana last year when they engaged us for applying for award certification of their new residential line of luxury boutique homes ‘Enclave I’ and ‘Enclave 2’.

We began the project by conceptualising and preparing for a unique way to express the company’s culture and vision and incorporate this in their award submission books for the Bloomberg International Property Awards 2012. We designed and furnished the award submission books with great detail and time for two categories and swept the awards by winning in both categories, i.e, the ‘Best Development (Multiple units) low Rise’ and ‘Best Property’ categories.

Our company handled the International Property Awards, in association with Bloomberg, Submission books for ‘Enclave 1’ and ‘Enclave 2’ and won in both categories - ‘Best Development (Multiple units) low Rise’ and ‘Best Property’

Submission Books

Enclave II Submission Book- Inside Pages

Enclave I Submission Book- Inside Pages

working with uda hoLdings berhad was a very unique opportunity for us, to show our creativity is something as conventionaL as a handover kit but were abLe to deLiver and impress our cLient as weLL.

UDA is a Malaysian

company engaged in property development, property management and the leisure industry with a high focus on planned urban developments. The company’s property development division is involved in the redevelopment of new townships, public housing, recreation, hotels, commercial centres and industrial premises. We were engaged with UDA on two occasions. Both these occasions were concerned with the

CASE STUDIES 04:UDAHOLDINGS BERHAD urban residential development projects,

one being ‘Gaya’ in Bangsar and the other ‘Sinaran’ along TTDI.

This was a unique opportunity engagement where UDA asked us to create their buyer handover kits. The client wanted to draw upon the market of young professionals and families. Although the work was not extensive or in-depth, this opportunity gave us an opening to express our creativity and detail for such kits.

UDA’s new buyer’s handover kits designed by us met all criteria’s following in line with the company’s green philosophy.

Handover KitsRing File

as a pubLic reLations agency, much of our work and deLivery is based on trust from the cLient in our work and in our efforts. with devnani, we were given fuLL discLosure on the phiLosophy and direction of the company and we came up with the eLegantLy designed and suited brand and identity concept.

Our company prepared the identity behind the logo, the letterhead and also the corporate website for Devnani Jewels.

Identity & Branding

Devnani Jewels spans over two

countries and three generations of jewellers providing an extensive jewellery collection. Our engagement with Devnani began last year in 2011. The project called for a complete revamp of their website and most importantly their corporate identity design. To parallel their philosophy we incorporated an identity design that is both simple and elegant, embracing a tradition in its essence.

CASE STUDIES 05:DEVNANI Their website is one of our finer works,

a glamorous styled contemporary design that portrays their vision and conveys glamour, elegance, femininity and the uniqueness of their work. Most recently, we handled and organised the launch of their flagship store in Kuala Lumpur, Malaysia which was attended by numerous jewel enthusiasts and VIP guests making it a complete success.

ANTI WRINKLE NIGHT OIL

REETA JUNEJA

with reeta juneja, we took over aLL the pubLic reLations and brand communicative work from the company profiLe, brochures to creating a unique brand identity.

International spa consultant and South Asia’s leading

phys-essentialist and medical practitioner of aromatherapy Reeta Juneja’s love affair with aromatherapy and spas began almost three decades ago; she has since consulted for some of the spa and beauty industry’s biggest, most respected names.

The Reeta Juneja Spa, an affiliate company of our group, is a spa setup providing management and turnkey project consultancy for which we manage all brand communications ranging from the brand identity to brochures and the corporate website.

On this account, we manage the public relations of the brand regionally and are actively building the company’s profile with the media that will enhance and effectively draw enquiries for these niche services. Aside from this, the existing website is one of our most elegant design creations.

Now, a decade later, Reeta Juneja will be re-opening office in Malaysia, offering an array of consulting services to hotels, spas, and beauty and wellness related businesses next year.

CASE STUDIES 06:REETA JUNEJA

We undertook all brand communications and brand identity activities for Reeta Juneja, from the brochures and logo to the package design.

Spa Products

we were honoured to have been charged with managing the rebranding exercise of maLaysia’s oLdest and most estabLished chamber of commerce, the 173-year-oLd maLaysian internationaL chamber of commerce and industry (micci).

Most businesses especially in

Malaysia grossly underestimate the power that branding and creative design plays in their success or failure. In Asia, branding is still not understood by the majority who see it as a “dressing over” rather than an opportunity to rethink, re-strategise and refocus the way they operate. There is a tendency for Malaysian business owners and CEOs to simply copy what they have seen elsewhere, particularly overseas. So there is no ownership, no understanding and no appreciation of what they doing and why. Often their employees have no

CASE STUDIES 07:MICCI

The Champion for Malaysian and International Business

real understanding or idea about what is going on. Such initiatives always fail. When the MICCI agreed to begin its brand transformation, a great deal of research, thought and brainstorming went into it on both our parts. How can the chamber operate more cost effectively while achieving the same or more? How can cost consuming brand assets become self supporting or even be turned into income generators and contribute positively? How can we attract new members more easily? How can we improve retention and drive the value and benefits available to existing members?

We began transforming the MICCI bimonthly print Bulletin into a full-fledged Business Magazine – The Business Advocate. As a standalone product, it will continue to feature highlights of the key activities, events and achievements of the chamber, however there will be an increased

The BusinessAdvocate

emphasis on members and their businesses and content on government legislation impacting business. The magazine will run in a quarterly format, allowing us to reallocate part of the cost saving to improving the quality of the magazine, while taking an important step towards going green.

Business Advocate Vol. 07

In late 2010 we were engaged to revitalize the Prime Minister’s Hibiscus Award (PMHA). The council that manages the award felt more needed to be done to give better access to information for the convenience of participants and prospective participants and to ensure that it is presented in a highly effective manner. The first step in this was to completely revamp the outdated awards website, not only update it so that the information is accurate and relevant but completely redesign it so that information is quickly and easily found and that the home page is precise, interesting and encourages prospects to register and participate in the award.

Rebrand of PMHAEntry Pack

Prime Minister Hibiscus Awards 2010 / 2011

The Entry Pack was the second stage. We revisited all the information typically provided to participants and found this to be fragmented, sometimes repetitive and decided to consolidate and update it into a single package. A detailed entry pack that was totally redesigned to give the awards a highly professional appeal, while giving the information out in a manner that is easy to digest and appealing to peruse. This can be downloaded directly from the website.

Ten years ago, Khuan Choo Group, Domain Group and the Bukit Rimau Development joined together to form Malton Berhad following their enlistment on the Main Board of Bursa Malaysia. Since then, they have strived to become one of Malaysia’s most eminent developers. Our relationship began with Malton last year, when they engaged us for handling their award submission books of their new luxury condominium residence ‘Amaya Saujana’.

Our company handled the International Property Awards, in association with Bloomberg, Submission books for ‘Amaya Saujana’ and won the ‘Best Apartment’ category. The book was designed with great thought and our best creative work.

Submission Books

Enclave II Submission Book- Inside Page

our reLationship with maLton berhad began Last year, they have been very successfuL and are gaining momentum to become one of the country’s Leading deveLopers. we began our engagement by handLing the internationaL property award submission on behaLf of their new Luxury condominium residence ‘amaya saujana’. after winning the award, we handLed the fiabci award submission providing the best creative and design work throughout both submissions.

CASE STUDIES 08:MALTON

We began the project by visiting their luxury condominium residence and conceptualising a unique way of projecting the company’s culture and vision behind the project and to incorporate this into their award submission books for the Bloomberg Property Awards 2012. We designed and furnished the award submission books with great detail and won the award in the ‘Best Apartment’ category. Following this, we handled their FIABCI Malaysia Property Awards with much attention and perseverance.

whiLe our reLationship began onLy in 2008, osk properties being a growing but new pLayer in the property division, there was a Lot of concern in ensuring the right marketing and communication tooLs were depLoyed but that this shouLd be at a very reasonabLe cost. the other important consideration was for these to be manageabLe in the sense that there shouLd be room to grow or enhance such tooLs organicaLLy as the company grew.

Our relationship began about

in 2008, as a growing but new player in the property division there was a lot of concern on ensuring the right marketing and communication tools were deployed but that this should be at a very reasonable cost. The other important consideration was for these to be manageable in the sense that there should be room to grow or enhance such tools organically as the company grew.

We began with the creation of a corporate website and some other minor materials, then

CASE STUDIES 09:OSK PROPERTY almost a year later it was decided that each

project should have its own uniquely designed project website which was interactive and interesting. The foundation this has been laid and made active, it is the basis on which a more sophisticated creation aligning the entire online presence is being built for future roll out. Since early this year our work scope has expanded to incorporate key corporate communications such as profiles, reports, award submissions and communications strategy. Our focus is to create the infrastructure and readiness necessary for the dynamic growth our client is experiencing.

Early this year we handled the FIABCI submission for the group, following the result announcement we provide an analysis and advisory to determine areas of improvement.

FIABCI MalaysianProperty Award2010 Submission

In 2008, we created the corporate website for the property division closely aligning it to the investment banking identity based on guidelines issued.

OSKP CorporateWebsite

Living East, is a quarterly lifestyle magazine published by our agency for OSK Properties Berhad. It is designed to elevate their brand and create greater brand awareness in the market amongst agents, quality suppliers, and property investors as well as to build brand loyalty amongst existing buyers of OSK’s properties. We believe it will also be a highly effective marketing tool to introduce new buyers or stakeholders to the company and their work.

Living EastIssue 01

as their corporate communications agency we are responsibLe for aLL facets of the group’s key communications. recentLy refreshing their brand with a new corporate website, project websites and company profiLe. our Latest endeavour was handLing the internationaL property award submission on behaLf of pertama residency, and sm Land group won in aLL catagories!

Produced in 36 hours, this limited digital print profile is regularly updated and serves to keep key stakeholders including investors, business partners and senior government officials abreast on plans for the company’s upcoming projects.

Group CompanyProfile

SMLAND Group Company Profile- Cover

The group is privately held with diverse

interests in property, food and beverage and technology based businesses. Their last rebranding exercise had been conducted some 6 years ago and it was time for change. With Pertama Residency coming xup, it was time for a change. We had the pleasure of working on all their CNBC International Property Awards submissions as their new in-house outsource corporate communications agency. We also went on to refresh their company profile which

CASE STUDIES 10:SMLAND was completed within 36 hours in order to meet

an urgent need at the time. This is maintained and produced in small batches with the latest updates incorporated. All communications reflect the group’s buyer market and target niches. This is even apparent in our handling of the group and project websites which are stunningly modern, with a fresh, young, easy feel. Project websites are more adventurous and playful incorporating more interactive elements that make for a memorable online experience. An important criteria in any brand building exercise.

Undertaken for the group’s Pertama Residency project, our submissions swept the awards winning in all 3 categories – Best Project Marketing (5 Stars), Best Interior Design (5 Stars) and Best High Rise Architecture (1st Runner Up).

Best Interior Residental Pertama Residency CNBC Awards- Inside Page

CNBC Submission

We have effectively used white spaces and images for a very contemporary appeal to a traditional website layout that would normally have come across as being dated design wise.

SMLAND GroupWebsite

Designed to reflect the persona of the development the website is very playful yet simple, with an avant-garde appeal loved by its young, up and coming residents who live the high life!

PERTAMA RESIDENCYMicro (Project) Website

we oversee the pubLic reLations, media and creative needs of the amarin brand of Luxury residentiaL deveLopments. projects underway are amarin kiara, a Limited series of super Luxury bungaLows in the highLy coveted mont kiara area; and amarin wickham which is in the very excLusive embassy area of ampang just a few minutes’ drive from kLcc, these Low rise dupLexes incorporate ground breaking Layout and aesthetics.

Contemporary elegance defines the Amarin websites which are undoubtedly our most stunning online creations, defined by characteristic simplicity, it is a work of art.

Group and CorporateWebsite

We oversee the public relations, media and

creative needs of the Amarin brand of luxury residential developments. Current projects underway are Amarin Kiara, a limited series of super luxury bungalows in the highly coveted Mont Kiara area, and Amarin Wickham which is located in the very exclusive embassy area of Ampang just a few minutes’ drive from KLCC. These low rise duplexes incorporate ground breaking layout and aesthetics. Our key role has been to create awareness for the brand and to position it via public relations. During our two (2) year engagement between late 2007 to early 2010, we successfully positioned Mr. Lee Vun-Tsir as an authority for properties especially in The Star’s article “Upscaling U-Thant”. Mr. Lee and his partner Mr. Andrew were effectively positioned as a Boutique Niche and Resort Style Developers in

CASE STUDIES 11: AMARIN a deliberate, carefully planned exercise.

The campaign enjoyed an ROI on publicity of RM18:RM1 spent. In mid and end of 2009 we facilitated the launching of Amarin Wickham in Kuala Lumpur Hilton and Singapore Hilton, driving sales to sixty percent (60%) for the six month period during and between these launches. These high profile launches were covered by select media and were followed by a gala cocktail evening attended to by local and international property aficionados. More recently we revamped the group’s online brand presence, streamlining their prior dated corporate and project websites into an elegant avant-garde designer website that emulates luxury and conscientious design that is the heart and soul of the Amarin brand philosophy.

Contemporary elegance defines the Amarin websites which are undoubtedly our most stunning online creations, defined by characteristic simplicity, it is a work of art.

Amarin Kiara

sefences (m) sdn bhd (sef) was incorporated in 2010, an affiLiate of stinger eLectronics, south africa, manufactures its own Line of premium high security equipment. being a market Leader in south africa, the company decided to come to a new prosperous market and choose maLaysia.

Our company oversaw the

rebranding and identity redesign of one of Malaysia’s leading security provider, Stinger Electrical Fences. After coming over to Malaysia and evaluating the market here, the company decided to incorporate a more efficient marketing and branding approach. This is where we were initiated to come and oversee a complete branding exercise in

CASE STUDIES 12:SEFENCES order to place our client as an upcoming

marketing leader providing the best solutions in security.

In addition to this, we also revamped their corporate website and came out leaving a value and touch on detail which impressed our client. We are highly committed and focused on providing the best return on the project.

We designed the company’s new and improved name cards based on the company’s signature colours.

CorporateIdentity Design