PAPA JOHN’S PIZZAWould you recognize a Papa John's Pizza sign from a distance? Many people would, given the distinctive green and red emblem and logo, which is designed to attract attention and place the store in a flattering fight Papa John's began as a small, one-store operation that evolved out of the need to rescue a failing tavern. Quick success meant expansion to 4 stores in two years and 23 stores in five years. Currently, Papa John's plans to complete more than 2,000 units with over $1 billion in sales in a mature industry most felt was saturated with competitors. In order to survive in a highly competitive market place, Papa John's needed to develop a distinctive voice. One clear message was needed to permate every aspect of the business, including hiring decisions, selection of locations, and all business strategies and tactics. At the strategic level, each of the Big Three pizza companies-Pizza Hut, Domino’s, and Little Caesar's-holds a distinct niche in the market. Pizza Hut offers menu variety and a dine-in atmosphere; Domino's emphasizes quick delivery, and Little Caesar's focuses on price. To establish a contrasting theme, Papa John's strongly centers its efforts on quality, including the overall theme of "Bettor Ingredients, Better Pizza " Owner John Schnatter makes a concerted effort to keep his product "simple, cansistent, and focused,* by making personal visits to as many locations as possible each year. In selecting locations, Papa John's tries to purchase  prime real estate in prominent locatlions and then counts on its bright signs and logos to attract attention. As one manager in the organization stated, 'We think the customer cares where a state is " the effort to find choice Iocations reemphasizes quality, in every aspect of the organization’s operation. Papas John's hires employees based on their compatibility with an overall organizational attitude. Individuals are selected who are “warm, friendly, and nice,” according to one human resource officer. As Susie Southgate Fox, vice president of human resources, put it, “ we can teach people about food and wine, and how to carry things, but we can't teach someone how to be warm and friendly. These people are not just serving food. They make the difference in whether someone will return to this restaurant," The pizza itself is the major focus of the quality campaign. The ingredients are developed by key centralized commissaries that provide fresh dough and sauce, with a careful eye on consistency and quality campaign. The ingredients are developed by key centralized commissaries that provide fresh dough and sauce, with a careful eye on consistency and quality. The final product always includes a small tub of garlic but is getting “more bang for the buck,” according to Gerry Durnell, editor and publisher of Pizza Today. Papa John’s patrons expect quality at a reasonable price. There are no instore salad bars that add to costs, and the menu is limited to pizza, breadsticks, cheese sticks, and soft drinks.  The Papa John's story is reprinted on the walls of many of its stores. Take-home menus not only circulate to retail customers but also find their way into other businesses, where employees can use them to order a quick, high quality lunch. The menus have the same colors and logo as the store signs and delivery vehicles that carry the product to homes and other business. The hats and uniforms workers wear also carry the logo and emphasize the theme.Advertisements, employees, locations, logos, hats, uniforms, take-home menus, delivery vehicles, suppliers, and the product itself all combine to form an integrated advertising and marketing communications theme emphasizing quality. The theme dearly works, as witnessed by the firm's phenomenal growth and astounding success. Customers know what they're getting when they dial up Papa John's Pizza. In the future, Papa John's intends to continue its long-term expansion plans by opening more than 1,000 international units, beginning with stores in Mexico and Canada. Even so, the goal still remains to provide quality. As owner-manager Schnatter states.   

Question :1How Papa John’s increase their business size and now what is their plansl?Answer:  Papa John's began as a small, one-store operation that evolved out of the need to rescue a failing tavern. For their good customer services they successfully ran their business and expansion to 4 stores in two years and 23 stores in five years. Every company have a ultimate goal and the Papa John’s plan is to complete more than 2,000 units with over $1 billion in sales in a mature industry most felt was saturated with competitors.

Question:2For doing business well, now what is needed for Papa John’s? Answer:  There are many competitors of Papa John’s in the market. They have to do some specefic works which is the basic works. In order to survive in a highly competitive market place, Papa John's needed to develop a distinctive voice. One clear message was needed to permate every aspect of the business, including hiring decisions, selection of locations, and all business strategies and tactics.

Question:3Who are the competitors of Papa John’s and for increasing sells and customer satisfaction what steps have taken by them? Answer: There are many competitors in the market. The main competetior of Papa Jhon’s in the market are Pizza Hut, Domino’s, Macdonalds etc. there are some steps increasing sell and customer satisfaction. Papa John's strongly centers its efforts on quality, including the overall theme of "Bettor Ingredients, Better Pizza " Owner John Schnatter makes a concerted effort to keep his product "simple, cansistent, and focused, by making personal visits to as many locations as possible each year.

Ouestion: 4For quality campign what is the necessary things for focusing and according to Pizza today what is the present condition of Papa John’s? Answer: The pizza itself is the major focus of the quality campaign. The ingredients are developed by key centralized commissaries that provide fresh dough and sauce, with a careful eye on consistency and quality.According to Pizza Today. Papa John’s patrons expect quality at a reasonable price. There are no instore salad bars that add to costs, and the menu is limited to pizza, breadsticks, cheese sticks, and soft drinks.

Question:5What are the combinations of integrated advertising of Papa John’s and what is their next plan? Answer: Advertisements, employees, locations, logos, hats, uniforms, take-home menus, delivery vehicles, suppliers, and the product itself all combine to form an integrated advertising. In the future, Papa John's intends to continue its long-term expansion plans by opening more than 1,000 international units, beginning with stores in Mexico and Canada. Even so, the goal still remains to provide quality. 

 STARBUCKS CREATES A NEW COFFEE CULTURE

Is it possible to convince ordinary Americans who routinely open 3-pound value cans of coffee, shovel the grounds into a paper filter, push a button, and go about their business to suddenly change their ways? Will they be willing to spend $2 or more per day on the same item? Will this eventually evolve into a $1400 per year habit of a latte and a scan each day? The answer to these questions, according to Starbucks, is “absolutely!”Starbucks began as a coffee importing firm. Howard Schultz, an employee in the organization, toured Italy in the early 1980s and watched as crowds of city dwellers began each morning with a stop at a coffee bar. Schultz tried to convince the owners of Starbucks to do something similar in the United States and was roundly rejected. Quitting the firm and launching out on his own quickly turned into a lucrative decision for Schultz. He raised money from a variety of investors and opened a café in Seattle using the name ii Giornale. Success came rapidly .Schultz wound up buying the original importing business and renaming his cafes Starbucks.Within 15 years, Starbucks Coffee Company expanded to over 1200 retail outlets .The firm achieved this remarkable growth because of several key marketing ideas .The product itself ,location, employees ,sourcing, and effective marketing communications all worked together to help the firm prosper in a saturated marketplace .The nonchalance of major competitors was also a factor.The product itself, coffee, had been a rather banal commodity for most consumers. Purchase price was traditionally the primary decision variable .Starbucks needed to convince prospective buyers of the difference in its offering .By studying the basics of coffee (flavor, acidity, and body), the company’s leadership sought the best beans in the world. Then, other aspects of the product changed, including steaming milk and brewing coffee in a plunger pot .Espresso in an acquired taste for most mist consumers. To reach the market, starbucks offers it both straight and diluted in creamy drinks such as caffe latte, which is espresso mixed with sleamed milk and coverd with a topping of milk farm. Other products include cappuccino and caffe mocha. When any one of these starbucks products is sold, the basic ingredient, caffe, is never more than an hour old.Locations are key ingredients in strabuck’s success. Cafes must be easily accessible an commuter routes and in other places where people can gather to socialize. In each café there are numerous enticement, including jazz music in the background and other merchandise to examine, such as stainless steel thermoses, commuter mugs, filters, natural hairbrushes for cleaning coffee grinders, and home espresso machines.Starbucks attracts employees who enjoy coffee. They are retained through a variety of motivational program including buy-in options. Workers are called baristas, Italian for bar person.” Starbucks continually encourages these baristas to provide high-quality, pleasant services service to patrons. Extensive training helps ensure they become experts in all aspects of coffee vending. The company also insists an diverse workforce reflecting the makeup of the local community.Starbucks holds a major advantage of sourcing. The firm is vertically integrated and relies on quality suppliers from around the word. Each region grows beans with distinct flavors for coffee connoisseurs, and starbucks brings all of the flavors to a single location for purchase.The most impressive aspect of starbucks may be its marketing communications program. The firm had to convince price-conscious buyers to shift away from old purchasing decision rules in order to part with a great deal more money each day.

Question no.-01: How does starbucks take advantage of each stage in the consumer purchase decision making process?

ANSWER: Motivating consumer purchase decision is the key step for the success of a firm. This is true for the starbucks also. They take advantage in each stage of consumer purchase decision. The advantages in consumer purchase decision are as follows.Starbucks was first named as “Giormale”, and started by Mr. Schultz, who was experienced from Italy about coffee Café. The first step was to make the coffee available for the Americans and the save of time for making coffee. After buying the original importing business Mr. Schultz rename his café as starbucks. The firm expanded to over 1200 retail outlets within 15 years. The firm achieved this remarkable growth because of several key marketing ideas. The product itself, locations, employees, sourcing, and effective marketing communications all, work together to help the firm prosper in a saturated marketplace.

Purchase price was traditionally the primary decision variable. Starbucks needed to convince its prospective buyer about its difference in offerings.      Starbucks found that the problem was to make coffee and consumption of time. Starbucks save time of coffee making and relief the customers. Starbucks serve information about their product and the ingredient of the coffee, their coffee specialty and the freshness. To motivate the purchase decision of the customer the starbucks make various offerings of different tests of coffee and different types of flavours.      Starbucks take advantages in every step of customer purchase decision making which consist of five steps (1) problem recognition, (2) information search (3) evaluation of alternatives, (4) the purchase decision, and (5) post purchase evaluation.

Question no.-02: How does starbucks attract consumer?ANSWER: To attract customer Starbucks took several steps in different steps. At the first step they make the coffee available to the customer. Later they research of the coffee and improve the test ingredient and flavor of the original product coffee. For example they collect their coffee bean from the best bean seller of the world. The freshness is one of their specialties to attract the customer; they can say that their basic ingredient, coffee is never more then an hour old. Location is another strong key tactics to attract customer to the Starbucks. The employees are very much helpful to attract the customer, because they are employed mostly from the community where the outlet operates. They baristas provide high quality service and other entertainment facility with makes the Starbucks a place for socialize for the community.

Question no-03: To attract its prospective buyer what were the unique features in its offerings.ANSWER:       Prospective buyer is not really a buyer but they can be turned in to a n actual buyer by motivating them, and convincing them about the product. The prospective buyer can replace the position of the actual buyer who die, go out of business, retire, move away, switch to competitors products. So prospective buyers are very much important to attract for the growth of a firm. Starbucks needed to convince the prospective buyers of the differences in its offerings. By studing the basics of coffee, the company’s leadership sought the best beans in the world. Then other aspects of the products changed, including steaming milk and brewing coffee in a plunger pot. Espresso is an acquired taste for most consumers. To reach the market, starbucks offers it both straight and diluted in creamy drink such as coffe latte, which

is espresso mixed with steamed milk and covered with a tapping of milk foam. Other products include cappuccino and coffee mocha. When any one of these starbucks product is sold the basic ingredient coffee is never move than an hour old.       With these offerings and other benefits the starbucks attract the prospective buyers to be their real customer.

Question no.-04: How does starbucks segment its market to achieve greater market share?ANSWER:       Starbucks segment its target market in two primary markets. The first was the younger, grunge-dominated generation X types inhabiting the Seattle area. Many people of this generation found coffee shops to be an alternative to the bar scene and mode purchases accordingly. Coffee shop regulars tend to hang out for longer periods of time, read newspaper, talking, and listening to the background music. Next, the baby boom generation becomes a target as people in their 40’s and 50’s began consuming less alcohol and looking for other products with a degree of “snob appeal”. Coffee becomes an excellent choice. Starbucks customers appear to agree that this more expensive but higher quality coffee makes regular joe seem almost distasteful.       So we could find that the segmenting process of the starbucks customer based on the age, area, and income of the population. 

Question no.-05: Describe how new trends in society affect purchasing process.ANSWER:       Before the starbucks coffee café there were a trend for the local customer to buy the coffee bean and make coffee in their home. They were not introduce with the café system.       Starbucks start a new trend in the town and get a huge response from the customer. They took it as their daily life for the availability and the different in test with a freshness of high quality coffee bean. Starbucks make the café system popular both in the younger generation and in the 40’s and 50’s generation.        So we can see that the new trend of starbucks changed the purchasing process of the society. They turn the society from the retail coffee shop to the garment coffee shop.