case: Pioneer STEEZ - · PDF filecase: Pioneer STEEZ ... STZ-D10T You want to STEEZ it up even...
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case: Pioneer STEEZ objectives Pioneer Europe asked Brandhome to build a new brand for a new series of audio players. This was the embryonic idea and starting point for Brandhome to work with: the device itself wasn’t even ready yet. which actions did Brandhome undertake? Brandhome built the brand from scratch and developed a European campaign. We screened the market, worked out a brand strategy and determined what target group who would focus on – dancers – and created a tagline and a visual identity for the brand. Afterwards, for brand activation, we built a B2B campaign with a concept that was translated into different communication carriers. Brandhome also organised a fotoshoot, starring people from the dance scene. The pictures were used for print material (brochure, flyers, posters…). campaign The campaign began with guerrilla stunts for field activation in cities. Special items were created, i.e. stickers, T-shirts, caps, sweat bands, wristbands, wet floor signs, crime scene ribbons, a portable dance floor, etc. Print material like posters, brochures, flyers… have also been created to launch the new music player. term spring/summer 2011 case: Pioneer STEEZ
Transcript of case: Pioneer STEEZ - · PDF filecase: Pioneer STEEZ ... STZ-D10T You want to STEEZ it up even...
case: Pioneer STEEZ
objectivesPioneer Europe asked Brandhome to build a new brand for a new series of audio players. This was the embryonic idea and starting point for Brandhome to work with: the device itself wasn’t even ready yet.
which actions did Brandhome undertake?Brandhome built the brand from scratch and developed a European campaign. We screened the market, worked out a brand strategy and determined what target group who would focus on – dancers – and created a tagline and a visual identity for the brand. Afterwards, for brand activation, we built a B2B campaign with a concept that was translated into different communication carriers. Brandhome also organised a fotoshoot, starring people from the dance scene. The pictures were used for print material (brochure, flyers, posters…).
campaignThe campaign began with guerrilla stunts for field activation in cities. Special items were created, i.e. stickers, T-shirts, caps, sweat bands, wristbands, wet floor signs, crime scene ribbons, a portable dance floor, etc. Print material like posters, brochures, flyers… have also been created to launch the new music player.
termspring/summer 2011
case: Pioneer STEEZ
www.pioneer-steez.com
case: Pioneer STEEZ
print+POS
360°
wristband
sweatband wrist
T-shirt
A1 posters
lanyard
signcap
brochure
flyer
floorsticker
POS lint ‘dance scene’
www.pioneer-steez.com
www.pioneer-steez.com
Enjoy your favourite dance music whenever you want, wherever you want with the Pioneer STEEZ. No matter your style, you can STEEZ it up. Pioneer has developed three types of STEEZ music players, just for your STEEZ. Every STEEZ has its own impeccable design and is equipped with multimedia devices. Each STEEZ is like your own personal DJ. Due to the lightweight, the STEEZ players are easy to carry around. STEEZ is designed for the STEEZY dancers that want to experience the ultimate sound and vibe of dance, inside as well as outside.
BASICSTZ-D10S
The STEEZ BASIC music player, powered by its simplicity, will make you want to dance even more with all its dance features. With the MIXTRAX application, you create your own STEEZ.
tough STZ-D10T
You want to STEEZ it up even more? The STEEZ TOUGH adds extra sound to your dance scene experience: you can set the tone yourself with the Low, Mid or High Dance sound function.
BIg STZ-D10Z
Want to be thé top? The STEEZ BIG meets your dance requirements with four extra speaker units and a huge memory capacity.
hEADPhoNE SE-D10M-W
Or use the STEEZ headphone and connect to all your portable music players. It assures high quality sound and eliminates all outside noise.
PortABlENSP-D10P
To STEEZ on the go, use the M-Plus/STEEZ Portable Music Player. It’s smaller in size and easy to carry with you on the go. But size doesn’t matter: this device can store as much as the STEEZ BIG.
www.pioneer-steez.com
www.pioneer-steez.com
With the Dancer Features, music and songs are analyzed and copied into the internal memory through PC application. The Auto Battle Mode enables you to select a dance genre and to dance while the MC Time keeper memories the sessions.
The Auto DJ Mode enables you to create your personalized dance-style lists and to select a style.
Tempo Control can come in handy when teaching or studying a dance: you control the playback speed of the music, the tone remains the same.
The Dance Cue enables you to request the point from which you will have the playback of a song to start.
Memory Capacity 2 GB
Speaker Units 2x40mm Full Range,
2,5Wx2 Output Power
Low, Mid or High Dance sound
Drip Proof
Playback Music Files MP3, WMA, AAC, WMV
The iPod/iPhone rotation enables you to play your favourite dance music,
stored on your iPod/iPhone.
iTunes synchronization:
Connect your STEEZ to your PC and play your iTunes-lists (usb-connection needed)
USB-connection
Mini USB connection
With the 8 Beat skip, you can skip back and forwards by eight beat blocks.
The music is divided into eight beat blocks.
The Dance Boost makes music more “danceable” by adapting its beat and rhythm.
STEEZ up that music and set the tone with the Low, Mid or High Dance sound function.
STZ-D10T360x113x108mm, 1,2kgTough
hEADPhonE SE-D10M-W, 3,8x86,8x15,5mm, 55g, 40mm driver1500 mW input rich, full-bodied sound)
STEEZ headphones produce high audio performance with
strong bass.
They are foldable, which makes it easier for you to carry them
with you on your STEEZ.
The padded headband with leather-style ear pads guaranties maximum comfort and durability.
The ear pads are entirely over ear as to minimise the environmental sounds.
Fully enclosed foldable Dynamic Headphones
Available in different colours
Changeable ear pads
The headphones are equipped with the Swivel-out DJ monitor
mechanism. This allows you to swing out one cup while
listening to the other.
You can talk, share and listen all at once without missing out
on the STEEZY experience.
www.pioneer-steez.com
www.pioneer-steez.com
case: Pioneer STEEZ
