“Duniar joto shukh….only on my djuice”

Is it the ultimate shukh???

Music, Messaging & Friends……

Only concerning factor???

Case at Glance

Djuice want to develop a sustainable platform for

launching innovative offering at a premium price & ensure very high

top of mind awareness. Self development; is the mind of the

youth so that they become innovative in the global field. But

their branding making a catastrophe situation in the field

of Bangladesh.

Faria Rashid

Djuice……

The innovator …..

Formulating a new horizon …..

Trying to make a revolutionary change…..

2.8 Million

(Covered)

What about…

the addressing 9 million??

Do you think that djuice can attain their vision?

Would you believe that their branding strategies are justified?

Group name

Radiant

Sunita Nasrin

The Economy at large

Tech

nolo

gy

Social Values &Life stylePopula

tion

Demogra

phy

Legislation And

Regulation

Expa

ndin

g &

eve

r cha

ngin

g

Becoming tech oriented

Huge popula

tion

Supportive

Promising

Company

Supplier

Rivals

New Entry

Substitute

Buyers

Macro-Environment

Business analysis in own territory

Rivalry among the competitors

Bargaining power

of suppliersThreat of substitute

service provider

Bargaining power

of customers

Threat of new entrantsCompetitive advantages

High

HighHigh

Moderate

High

Competitive Analysis :-

Opportunity Matrix:-

1

2

3 4

1. Develop structural policy to support social norms

2. Making strategies to ensure competitive advantages from the rivals

3. Accentuate on modern technology for ensuring better services for youth

4. Emphasize for long term sustainability.

Success probability

High Low

Att

rac

tive

ne

ss

High

Low

1,4,3

2

1.Price competition.2. Competitors generate new dimensional strategies.3.Cultural hindrance4. Brand Images.

Threat MatrixPossibility of occurrence

High Low

High

low

Se

rio

us

nes

s

Galib-Bin-Jasim

Psychologicalattitude

Culture

Economic

Failure to represent

Bangladeshi youth

Social Values

Effect

Cause

Way of communication

Creating negative influence

Devil practices

Practicing discrimination

Controversial promotional

procedure

Practicing Anti-culture

Increased cost of livingHigh

concentration on call rate

Alternatives Recommendation Implementation

Reintroducing & Restructuring the Branding Strategies

Emphasize on a wider Market

Safe guard the Brand image with authority

Alternative

Cost Time

Easy of Implementation

CustomerSatisfaction

1. High Long

Difficult Moderate

2. High Long

Moderate Low

3. Moderate

Long

Easy High

Decision Criteria

PESTLIEDPolitical•Uncertainty•Adverse environment

Economic •Increased expenditure•Flourishing employment•Escalating economic growth.

Social •Lack of acceptance•Generating anti-cultural environment.•Modernization of young mind.

Technology•Contrition in tech advancement•Unawareness towards technology.

PESTLIED

Legal•Legal constraint• Highly restricted entry

Intentional•Decreasing exchange rate.• Global image.

Environmental• Fierce competition in own territory•Question of loyalty.

Demographic•Large market• Huge work force• Un-enlighten people•Adaptability of modern technology.

Important –Urgency Matrix

(1) (3)

(2)

(5)

(8)

(10)

(4)

(7)

(6)

(9)

Variables

Domestic Market

High Low

Low

High

1.Market Proliferation2.Affordable price3. Generating new concept for youth4.Cultural similarity5.Social attachment6. Vigo rat loyal customer7.Establishing brand name8.Market share9.Government support.10.Competitive advantages

Md. Shakib Hossain

Alternatives Recommendation Implementation

Safe guard the Brand image with authority

Product Evolution Matrix:-

Intr

od

uct

ion

Gro

wth

Sh

ake-

Ou

tM

atu

rity

Dec

linin

g

Strong Average WeakCompetitive Position

Pro

du

ct

Ev

olu

tio

n S

tag

es

Ensuring position

But…….

How?

But

Alternative Recommendation Implementation

Short RunIntermediary

Long runIncrease the image

Promotion accordance with culture Clarifying Brand

Message

Short Run Implementation..

Arranging consortium for

the young People to make them visionary

Promoting through some beneficial

activities

Doing some educational festival for accelerating the

applicabilityof the young people

Increase the image

Intermediary Implementation

Arranging cultural programs(food festival), youth development

Programs &

Introducing the heritagesof Bangladesh

Promotion accordance with culture

Long Run Implementation

Branding massageaccordance with the

justifying level

Product introducing new Way & ensuring better

Customer concern

Vast market &

Restructuring Target market

Functioning with authority, by satisfying customers & reducing confrontation

Clarify Brand Image

And……

Then…..

And

Size of the Competitive Advantages which can be achieved

Strategy prescription:

Small

Many

Large

Strategy prescription:

•Accentuate on sale•Profit maximization•Creating new opportunity•Providing services

Few

•Cost reduction•Focus on efficient management.• Substantive promotional policy

• Branding image• Youth , towards tech oriented.• High promotion.• Target market.

•Developing a new marketing strategy•Emphasize on Branding•Product introducing•Attachment on the loyal customer.

But…..

Without….HR, Finance, IT, Sales….

Can it ever possible to reach at apex?

Organizational Functions

HRTraining procedure Performance evaluation Effective HR plan

FinanceCost reducingAllocating money for promotion

ITModern TechnologyGenerating IT base idea

Sales & distributionAnalyzing the Business Market Creating customer values satisfaction & loyalty Conducting market research.

That’s it for today.