case history SAP #2bSocial di Flaminio Francisci
-
Upload
cultura-digitale -
Category
News & Politics
-
view
295 -
download
0
description
Transcript of case history SAP #2bSocial di Flaminio Francisci
SAP #2bSocial
Flaminio Francisci
Job Matching, 24 ottobre 2013
© 2013 SAP AG or an SAP affiliate company. All rights reserved. 2 Public
More mobile
devices
than people
Data doubling
every 18
months
More than
1 billion
network users
15 billion
Web-enabled
devices
We must rethink the future
Our world at an inflection point
The Big Wave of change
Power of the individual …while improving the lives
of people everywhere
Next-generation business
Help companies stay ahead
of change and innovate for growth…
Mobile Big Data Cloud Social
10101010101
01000101001
10010110110
Better-run world smarter, faster, simpler
Reshape the future of the business
Technology
Business
25 industries 11 lines of business
1
Customers
2
Employees
4
Networks
3
Resources
© 2013 SAP AG or an SAP affiliate company. All rights reserved. 7
Not a “magic recipe” but…
a people based on “try and error” approach
PEOPLE
© 2013 SAP AG or an SAP affiliate company. All rights reserved. 8 Public
LISTEN!
Social Media
SHARE of VOICE = BUZZ
100%: Total conversations that quote a brand: 3.304
Source 2011 FreedataLabs web listening
Language and Country: Italian and Italy
Timing: from 01/09/2010 to 01/09/2011
IT SOLUTIONS: Erp, Business Intelligence
VERTICAL MARKET: Food&Beverage, Transport&Logistics
3,7 milioni
di utenti in Italia
22 milioni
di utenti in Italia
© 2013 SAP AG or an SAP affiliate company. All rights reserved. 9 Public
ACT
Use Social Media to converse in Italian
with SAP Italy relevant audiences:
prospects, partners
Customers and influencers
© 2013 SAP AG or an SAP affiliate company. All rights reserved. 10
ACT :
SAP Italy – a digital organization
1.000+ followers, 7.200 impressions and 100+ engaged /month
2.500 views /month
17.000+ fans, 600.000 impressions and 300+ engaged /month
Network
2.900 views /month
12 © 2013 SAP AG or an SAP affiliate company. All rights reserved.
SAP employees
Customers and
Prospects
© 2013 SAP AG or an SAP affiliate company. All rights reserved. 13
Engagement strategy
Top-down
engagement
Leadership Team Example
SAP Ambassadors
Program
Social Media Survey
Employees targeted
enablement
Web listening insights
Gamification
Bottom-up
engagement
Leadership Team Endorsement
© 2013 SAP AG or an SAP affiliate company. All rights reserved. 14
how
Are we Social?
1
© 2013 SAP AG or an SAP affiliate company. All rights reserved. 15
The Gamification Project – SAP #2bSocial
Gamification is the use of
game thinking and
game mechanics in a
non-game context in order
to engage users
and solve problems.
© 2013 SAP AG or an SAP affiliate company. All rights reserved. 16 Public
• Multi channel digital space
• Selected and relevant contents for users
• Easy to share and to create digital contents
• Soft training contents (tip and tricks)
• Gaming mechanism
• Integrated reporting
• Critical mass
How to do this?
© 2013 SAP AG or an SAP affiliate company. All rights reserved. 17 Public
So what
People are the key
Engagement goes across personal branding
Competences and methods
Corporate identity
Web listening is the key foundation for any decision
Manage SM with a closed loop and an open “try and error” approach