Case Audit and Presentation
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Case Audit and Presentation MGT 405 Prof. Fernandez
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Strategic Case Audit as a Learning ToolStrategic Case Audit– The StepsCase Presentation – The Assignment
Transcript of Case Audit and Presentation
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Case Audit and PresentationMGT 405Prof. Fernandez
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Strategic Case Audit as a Learning ToolStrategic Case Audit The StepsCase Presentation The Assignment
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Places you in an actual situation and asks for specific action plansFosters ability to isolate critical factorsFosters ability to deal with uncertaintyFosters ability to integrate and envision the wholeFosters ability to make and support strategic decisions
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Background and key issuesAnalyze the external environment (opportunities and threats)Analyze the internal environment (strengths and weaknesses)Analyze business strategyAnalyze corporate strategy (including international strategy)Strategic recommendationsDiscussion Questions
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1. Background and Key Issues
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2. Analysis of External Environment
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3. Analysis of the Internal Environment
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3. Analysis of the Internal Environment contd
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4. Analysis of the Business Strategy
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5. Analysis of the Corporate Strategy
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5. Analysis of Corporate Strategycontd
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6. Recommendations
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6. Recommendations
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7. Discussion Questions
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Presentation Details
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Tips for Your Case Audit
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Most common weaknesses in case audits
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Using incorrect level of analysis
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Lack of cohesion among sections
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Lack of justification/ insufficient application of course concepts
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Weak strategic recommendations
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The SWOT Matrix
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Strategic Questions in the SWOT Analysis
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SWOT Matrix4 Categories of Alternatives
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SWOT Matrix: Simplified Hypothetical Example for McDonaldsAlternatives:
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Strategic Alternatives
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