Case 11.2 The Incomplete Plan
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Transcript of Case 11.2 The Incomplete Plan
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Case 11.2The Incomplete
Plan1.FELIX JOHANNES 104070042.MEILLYA FITRIATY 10407012
3.HERYNDA CEMPAKA SARI 10407020
4.ASTRI ELIA 104070255.HAWA FIRDAUSI 10407027
6.BASTIAN SAPUTRA 10407029
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Joan Boothe
Magazine for executive women
Information useful to women who are pursuing careers
• Article : Managing Your Time for Fun and Profit What You Need to Know About Dressing for Success Money Management : Do It Like The Experts• Women In News• Question-answer• Stock Market Section• State of Economy, Development or Trends
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Joan’s Business PlanSummary
Business Description
Manufacturing Segment
Management Segment
Milestone Schedule Segment
Appendix
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What should Joan put in
the marketing segment ? What types of
information will she needed ?
Question 1
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Joan should put :
A. Research and Analysis1. Target market (customers) identified2. Market size and trends3. Competition4. Estimated market share
B. Marketing plan1. Market strategy (sales and distribution)2. Pricing3. Advertising and promotions
Information needed :
Point 1 & 2, Data about:
- Price determined by competitors
- Purchasing power of society
- Women’s need about the magazine
Point 3 :Analyze the place often visited
Point 3, Data about: The same business
(competitors)
Point 1 & 2 , Data about :
Women in career (in different areas)
College students ( women)
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For critical-risks assesment segment What key areas does Joan have to
address?
Question 2
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Key risk areas :
From competitor :Price cutting by competitorConsumers tend to buy low price
products these things needed to determine
From product development : product development should be
innovative Up to dateEx.g :- attractive contains and design
- easy understanding
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Question 3
For the financial segment, what suggestions would you make to Joan regarding the kinds of information to include?Be as specific as possible.
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Financial segment
The Pro-forma balance sheet
The income statement
The case-flow
statement
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Pro forma balance
sheet Asset required How assets to be financed
Liabilitiesequitity
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Balance sheet
Equitity Assets Liabilities
Personal capital Computer Service fee
Personal capital Car (Transportation) Tax
Personal capital Camera Maintenance
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Income statement
Profit and Loss Finance Manager Budgeting Production cost:
Material Distribution StorageAdvertisingLegal and counting
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Cash-flow statement
The most important document In-flows and out-flows Highlight the need for and timing
financing How to be obtained What terms How is to be repaid Break-even chart
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Thank You