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Case 1:10-cv-01813 Document 1 Filed 03/23/10 Page 1 of 11
UNITED STATES DISTRICT COURT NORTHERN or8TRICT OF ILLINoIS
FEDERAL TRADE COMMISSION,
Plaintiff,
v.
WALGREEN CO., a corporatibn, also d/b/a WALGREENS,
Defendant.
CO~LMNTFORPERMANENT
INJUNCTION AND OTHER EQtrrT ABLE RELIEF
Plaintiff, the Federal Trade Commission ("FTC"), fm its Complaint alleges:
I . The FTC brings this action under Section 13(b) of the Federal Trade Commission
Act (" FTC Act"), 15 U.S.C § 53(b), to obtain pennanentinjunctive relief, rescis·sion or
reformation of contracts, restitution, the refund of monies paid, disgorgement of ill-gotten
monies, and other eqnitable relief against Defendant Walgreen Co. ("Walgreens") for acts or
practices in violation of Sections 5(a) and 12 of the FTC Act, 15 U.S.C. !i§ 45(a) and 52.
JURISorCTION AND VENUE
2. This Court has subject matter jurisdiction pursuant to 28 U.S.C. §§ 1331, 1337(a),
and 1345, and 15 U.S.C §§ 45(a) arid 53(b).
3. Venue is proper in this district under 28 U.S.C § 1391(b) and (c) and 15 U.S.C.
§ 53(b).
PLAiNTIFF
4. The FTC is an independent agency of the United Slates Government created by
statute. J 5 U.S.C. §§ 41-58. The FTC enforces Section 5(a) of the FTC Act, 15 U.S.C. § 45(a),
which prohibits unfair or deceptive acts or practices in or aifecting comme~ce. The FTC also
enforces Section 12 of the FTC Act, 15 U.S.C § 52, which prohibits false advertisem.ents tor
Case 1: 1 0-cv-01813 Document 1 Filed 03/23/10 Page 2 of 11
food, drugs, devices, services, or cosmetics in or affecting commerce.
5. The FTC is autho.rized to' initiate federal district court prQceedings, by its own
atto.meys, to' enjo.in vio.lations o.f the FTC Act and to' secw'e such equitable relief as may be
appropriate in each case, including restitutio.n and disgo.rgement. l5 U.S.c. §§ 53(b),
56(a)(2)(A).
DEFENDANT
6. Walgreens is an IlIino.is co.rpo.ratio.n with its principal place o.fbusiness at 200
Wilmo.t Ro.ad, Deerfield, fIlino.is 60015. Walgreens u'ansacts or has transacted business in this
district and thro.ugho.ut the United States. At all times material to' this Co.mplaint, acting alo.ne 0.1'
in co.ncert with o.thers, Walgreens has advertised, marketed, distributed, o.r so.ld Wal-bo.rn
pro.ducts to' co.nsumers thro.ugho.ut the United States.
COMMERCE
7. At all times material to' this Co.mplaint, Defendant has maintained a substantial
course o.ftrade in o.r affecting commerce, as "co.mmerce" is defined in Section 4 o.fthe FTC Act,
15 U.S.C. § 44.
DEFENDANT'S BUSINESS ACTIVITlES
8. Since December 2004 and continuing thereafter, Defendant Walgreens has
adve11ised, promo.ted, o.ffered for sale, sold, and distributed Wal-born, formerly kno.wn as Wal
borne, to the public.
9. Wal-born purportedly contains Vitamins C arid A, minerals, herbs, electrolytes,
antio.xidants, and amino. acids and is available in three versio.ns - two tablet forms, a powder
fOlID, and Io.zenge dro.ps - and multiple flavo.rs.
10. The formulas used in Wal-bo.m products purpo.rtedly replicate the fo.nTIula
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Case 1: 1 0-cv-01813 Document 1 Filed 03/23/10 Page 3 of 11
originated by and used in Airborne products manufactw'ed and sold by Airborne Health, Inc.
According to product usage instructions, both children and adults can use Wal-born.
II . Wal-bom is available at Walgreens retail stores and, until July 2009, on its
web sites at http://walgreens.com and http://aarp.walgreens.com. Sales ofWal-bom from
December 2004 through June 2009 exceeded $31.7 million.
12. To induce the purchase ofWal-bom, Defendant has adve11ised and promoted the
product on packaging, on websites, and tlu'ough print adveliisements in circulars in various
newspapers nationwide.
13 . Defendant created, prepared, disseminated, or caused to be disseminated
advertisements, product labels, and other promotional material, including, but not limited to, the
attached Exhibits A through F, containing, among other things, the (ollowing statements and
depictions:
a. Walgreens Wal-borne Packaging (December 2004- September 2006) (Exhibit A)
[Graphics: several cartoon multicolored germs, including two surrounded by a red circle with a diagonalUne drawn through it; and u cartoon illustration o/a man alld a woman sneezing 011 each other with hottles o/medicine infront a/them, all surrollnded by a red circle with a diagonal line drawn through it]
Walgreens The Brand America Trusts®
Compare to Airbome® ingredients*
Wal-borne™ immune System De/ense Against Airbortle Viruses Effervescent Health Formula for Cold & Flu A Dietary Supplement
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Case 1: 1 0-cv-01813 Document 1 Filed 03/23/10 Page 4 of 11
Take at the first sign of a cold symptom or before entering crowded, germ filled environments, like airpolts, offices and school s. *
Effervescent Health Fonnula • Antioxidants! • Amino Acids! • Electrolytes! • IOOOmg of Vitamin C! • Seven Herbal Extracts' • Greaf Taste!
Wal-borneTM
For Use In: • Schools • Offices • Theaters • Airplanes • Restaurants • Health Clubs
Effervescent Health Formula Great Tasting DietalY Supplement
* These statements have not been evaluated by the Food and DlUg Administration. This product is not intended to diagnose, treal, cure or prevent any disease.
DIRECTIONS: AT THE FIRST SIGN OF A COLD SYMPTOM, SlMPL Y DROP (I) TABLET TN A SMALL AMOUNT OF PLAIN WATER. LET DISSOLVE (ABOUT 1 MINUTE) AND DRlNK.* REPEAT EVERY THREE HOURS AS NECESSARY. CHILDREN: ONE HALF TABLET.
TAKE AT THE FIRST SIGN OF COLD SYMPTOM ORIN CROWDED PLACES*
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Case 1:10"cv-01813 Document 1 Filed 03/23/10 Page 5 of 11
b. Walgreens Wal-Boffi Packaging (October 2006 - August 2009) (Exhibit B)
[Graphics: The word "GERMS" in large capital letters next to smaller drawings of a blls and an airplane in profile, all slIrrounded by a red circle with a diagonal line drawn through it; and two other small drawings of a blls and an airplane in profile.]
Wafgreens The Brand America Tmsts®
Compare to Airbome® ingredients*
Wal-born™ Immune System De/ense AgainstAirbome Viruses Effervescent Health Fonnula A Dietary Supplement
Antioxidants, Electrolytes, Amino Acids, Vitamin C and More! Take to boost your immune system before entering crowded, genn filled envirorunents, like airports, offices and schools. *
Effervescent Health FOffimla • Antioxidants! • Amino Acids l
• Electrolytes! • iOOOmgofVitamin C! • Seven Herbal Extracts! • Great Taste!
Wal-Born™ For Use In: • Schools • Offices • Theaters • Airplanes '. Restaurants • Health Clubs
Effervescent Health Formula Great Tasting! DietalY Supplement
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Case 1:10-cv-01813 Document 1 Filed 03/23/10 Page 6 of 11
* These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
DIRECTIONS: SIMPLY DROP (I) TABLET IN A SMALL AMOUNT OF PLAIN WATER, LET DISSOLVE (ABOUT I MINUTE) AND DRINK. * REPEAT EVERY THREE HOURS AS NECESSARY. CHILDREN: ONE HALF TABLET.
Take to boost your immune system before entering a crowded env:irollment*
c. Walgreens Circular Used in Newspapers Nationwide (Exhibit C, dated 07123 /06)
[Shows two packages of Walgreens Wa f-borne, together with other WalgreellS Brand and other products, some q(which are FDA-approved over-the-counter drugs used to treat cold symptoms; handwritten !lotations on exhibit were on copy of document provided to Federal Trade Commission by Walgreens)
[picture of ai/plane ) Compare to Airborne! Great for airline travel!
$4 SALE! Wal-bome™ Effervescent 10 ct. Regular or Lem91l-Lime.
Wal-bomeT>1 Efervesc.ente, pqte. de LO. Regular o Lima Limon. iComparelo COli Airborne!
d. Walgreens Circular Used in Newspapers Nationwide (Exhibit D, dated 10/29106)
[Shows fWO packages of Walgreens Wal-born together with other Walgreens Brand and other products, some of which are FDA-approved over-the-counter dntgs used to treat cold and cough symptoms; handwritten notations on e.;tl1ibit were on copy of document provided to Federal Trade Commission by Walgreell.~)
FREE $10 Walgreens GfFT CARD by mail-in rebate when you buy $20 or mOle of these Walgreens Cold/Flu products
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Cas_e 1:1 0-cv-01B13 Document 1 Filed 03/23/10 Page 7 of 11
Tarjeta de Regalo Walgreens de $10 GRA TIS_ Reembolso por COtTeO con La compra de $20 0 mas de estos productos para el Resfriado/lntluenza de Walgreens
Compare to National Brands & Save!
3/$10 Cold and Flu Relief
e_ Walgreens Circular Used in Newspapers Nationwide (Exhibit E, dated 05/t3/07)
[Shows Iwo packages of Walgreens Wal-born together with other Walgreells Brand and other products, some of which are FDA-approved over-Ihe-counter drugs used to treat cold and cough symptoms; handwritten notations all exhibit were on copy oIdocument provided to Federal Trade Commission by Walgreens]
[picture oI ailplane] Compare to Airborne! Great for airline travel!
3/$10 SALE! Wal-born™ 1 0 ct Assorted flavors . Medicamento Wal-born™ parij Aliviar Sintomas del Resfriado, pqte. de 10. Sabores variados. iExcelente para cuando viaja por avi6n!
f Walgreens Website Advertisement (Exhibit F, website)
[Shows pic!/II-e of Wal-bom package and containslollowing text: ]
Shop > Health Care > Cough & Cold> Cold Prevention/lmmwuty
Walgreens Wal-born Effervescenf Health Formula, Tablets
Description • Compare to Airborne ingredients - TillS product is not manufactured or distributed by Knight-McDowell Labs, Owner oftlle registered trademark Airborne. • A Dietary Supplement. • Immune system defense against airborne viruses. • For Use in:
o Schools
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Case 1:10-cv-01813 Document 1 Filed 03/23/10 Page 8 of 11
a Offices a Theaters a Airplanes a Restaurants a Health clubs
• Great tasting! • Antioxidants! • Amino acids! • Electrolytes! • 1000mg of Vitamin C! • Seven herbal extracts! • Take to boost your immune system before entering crowded gelID filled environments, like airports, offices and schools. • Effervescent technology offers 100% immediate absorption. Made in Germany.
These statements have not been evaluated by the Food and Drug Administration. This product is not intetrded to diagnose, treat, cure, or prevent any disease.
T nstructions • Silllply drop I tablet in a small amount of plain water, let dissolveabout I minute and drink. • Repeat every three hours as necessary. • Chi ldren: One halftablel. • May be used in hot or cold water.
VIOLATIONS OF THE FTC ACT
14. Section Sea) of the FTC Act, 15 U.S.c. § 45(a), prohibits "unfair or deceptive acts
or practices in or affecting commerce." Misrepresentations or omissions of material fact
constitute deceptive acts or practices prohibited by Section 5(a) of the FTC Act.
15. Section 12(a) of the FTC Ac,t, 15 U.S .c. § 52(a), prohibits the dissemination of
any false adveltisement in or affecting commerce for the purpose of inducing, or which is likely
to induce, the purchase of food , drugs, devices, services, or cosmetics. For the purposes of
Section 12 of the FTC Act, 15 U.S.c. § 52, Defendant's Wal-born products are either "food" or
"drugs" as defined inSection 15(b) and (c) of the FTC Act, 15U.S.C. § 55(b), (e).
Page 8 of 1 J
Case 1:10-cv-01813 Document 1 Fi led 03/23/10 Page 9 of 11
16. Through the means described in Paragraph 13, including the statements and
depictions contained in the advertisements attached as Exhibits A through F, among others,
Defendant has represented, directly or indirectly, expressly or by implication, that Wal-bom:
a. Reduces the risk of or prevents colds and flu;
b. Protects against or helps fight germs;
c. Protects against colds and tlu in crowded places, such as schools, offices,
theaters, airplanes, restaurants, and health clubs;
d. Reduces the severity or dm-ation of colds and flu ; and
e. Boosts tlle body's inlmune system, thereby providing protection against
cold and flu viruses.
17. The representations set f0l1h in Paragraph 16 were not substantiated at the time
tlte representations were made.
18. Therefore, the representations set fOlih in Paragraph 16 constitute deceptive acts
or practices, and the making of false advertisements, in or affecting commerce, in violation of
Sections 5(a) and 12 of the FTC Act, 15 U.S.c. §§ 45(a) and 52.
CONSUMER INJURY
19. Consumers have suffered and will continue to suffer substantial injury as a result
of Defendant's violations of the FTC Act. In addition, Defendant has beenllnjustly enriched as a
result of its unlawful acts or practices. Absent injunctive relief by this Court, Defendant is likely
to continue to injure consumers, reap unjust eruichment, and harm the public interest.
TillS COURT'S POWER TO GRANT RELIEF
20. Section 13(b) of the FTC Act, 15 U.S.C. § 53(b), empowers this Court to grant
injunctive and such other relief as the Court may deem appropriate to halt and redress violations
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Case 1:10-cv-01813 Document 1 Filed 03/23/10 Page 10 of 11
of the FTC Act. The Court, in the exercise of its equitable jurisdiction, may award ancillary
l'elief, including rescission or refonnation of contracts, restitution, the refund of monies paid,
and the disgorgement of ill-gotten monies, to prevent and remedy any violation of any provision
of law enforced by the FTC.
PRA YER FOR RELIEF
Wherefore, Plaintiff FTC, pursuant to Section 13(b) of the FTC Act, 15 U.S.c. § 53(b),
and the Court' s own equitable powers, requests that tbe Court:
A. Enter a pennanent injunction to prevent future violations of the FTC Act by
Defendant;
B . Award such relief as the Court finds necessary to redress injury to consumers
resulting from Defendant's violations of the FTC Act, including but not limited to, rescission or
refonnation of contracts, restitution, the refund of monies paid, and the disgorgemeni of ill
gotten monies; and
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Case 1 :10-cv-01813 Document 1 Filed 03/23/10 Page 11 of 11
C. Award Plaintiff the costs of bringing this action, as well as such other and
additional relief as the Court may determine to be just and proper.
Dated: March 23 , 2010
Respectfully Submitted,
WILLARD K. TOM General Counsel
s/Jobn C. Hallerud JOHN C. HALLERUD Federal Trade Commission 55 West Monroe Street. Suite J 825 Chicago, IL 60603-5001 Phone: 312-960-5634 Fax: 3 12-960-5600 Email: [email protected]
GREGORY W. FORTSCH CAROL .T. JENNINGS KAREN MANDEL Federal Trade Corrunission 600 Pennsylvania Avenue NW, NJ-3212 Washington, DC 20580 Phone: 202-326~36 I 7 (FoI1sch)
202-326-30 I 0 (Jennings) 202-326-249 J (Mandel)
Fax: 202-326-3259 Email: [email protected]
cjennings@ftc .gov [email protected]
Attorneys for Plaintiff FEDERAL TRADE COMMlSSTON
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Case 1:10-cv-01813 Document 1-1 Filed 03/23/10 Page 2 of 15
Effervt!iten~ ~ealth F(lIInuta for Cald .. fill
A Dietary Supplement
Compar8 10 AltbO/no ' 'IiI,etjlllllls
£ffervesc"nl Health Formula
I . ,.,.,[~ ~1iIf IllM&llJO"III:I ' lltfll ·lmIf.,. Ii; IJIItllllwttOlllltMPld rllIl '~~'J\IIJ'(8fl1fl1IIIf PII:I.tU Aq . "IIIft«.».MQ 100.~tI/ I IUIIWIllIf: KIUU.
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ExhibllA
Case 1:10-cv-01813 Document 1-1 Filed 03/23/10 Page 4 of 15
U4:l:ig:UCM. - ~"-""-. Coml1i/Fe to Alfbvrne '
low,lie,,"
Wa/-bortr I i
EffBl .1IKiInt FormUla t liLIL A Dietary Supplement <IiiIe _ _ lIIIII"
For Ooo! 'Ii, • Schools • Offices f lheaters • Airplanes • Rest~rants • Health Clubs
10TAJIi.ETS
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Case 1:10-cv-01813 Document 1-1 Filed 03/23/10 Page 6 of 15
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Case 1: 1 0-cv-01813 Document 1-1 Filed 03/23/10 Page 8 of 15
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Case 1:10-cv-01813 Document 1-1 Filed 03/23/10 Page 10 of 15
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Case 1:10-cv-01813 Document 1-1 Filed 03/23/10 Page 12 of 15 Wal~Bom Effervescent Health Formula I Walgreens I Walgreens Page 1 of 4
I Sign in: R~gi5ter Whv I '~Q I~('?
User name Password
II I
Shop ~ HO!I1th Ca,e > COIIQh a, Cold > Cold Prevenlionmllmunity
I 'f3f Shopping Cart (0 Item.) I EJ Your Account I!l Help
; : Maitbox
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Oen.,gfor .... Ih4In .t . week
4) Drug Infommtlon i J Store locator ':'.,1; .:0 " .:~ It" t !> ' \ ~.-:
~I WaJgreens Wal-Born Effervescent Health Formula, Tablets
ViIlw Larger Imag~
'Price $4,99,
Quantity:r Check my store fi'
Save to lis.! " Size/oount 10,0 ea,
Information below ~on Yl&May Also Like
"vtritlonal Infonnatio{\
.Description
(j71E[ ;;: ~ . IPflllll J F u olIO!~
In Stock ships in 3 business days, Retum to your tocal Walgreens slore,
~ 100% •• tlslaction .. guarante'ed
Easy Shopping :
Returning an lIem?
AMId relIm pc!Ide9
_aecepling
PayPaf • Compare 10 Airborne ingre9lents - This product Is not manufactured or distributed by
T3!te 90 O/lYS 10 Pay on Or~ ... $99 or morel
Knight-McDowell Labs, Owner of tha registered tradema", Airborne • A Dietary Supplement. • Im~ ~Yllem de!en,", against airborne viruses.
,. For Use In:
o SchOols
o Offices o Theaters o Airplanes o R .. !aurants o Health clubs
• Great188lilO1 • Antlolcidanlsl • Amino acidsl
• Elilctri:>tyt~1 • 1000 mg of Vitamin C!
B/UMeLater
FREE -tlll'l -"''I "" 10005 ,.- ii' " "' J':~I;
Exh'brt F. Page ~
http://www.walgreens.cOrn/S10re!proauctjsp?CATID=30;;833&navAction=jwnp&navCount=O&nug=VP,.. 12/4/2008
Case 1:10-cv-01813 Document 1-1 Filed 03/23/10 P<;lge 13 of 15 Wal-Born Effervescen1 Health Formula I Walgreens I Walgreens
• Seven herbal extractsl • Take ro bOO$! your Immune syslem before entering crowded germ fill~ environments. like
8'rpocta. offiC<$ and schools. • Eff~t technology offers 100% immediate absorption.Made in Genmany.
"""'511 slatements hsVI1 not been evalualsd by the Food and Drug ArJministration. This product Is ~ In/el7ded /p diagnose, Int.l, aunt, or prevenl any disease.
I More Brands Site Fl!ioa tu res
~~ PuranoJ • SnOOPing 1;.161 ~ iIVIndmlli • Wee~ly Ad FInest Natural Zrcam • Online SP~9i.m,s Granum.'. Herbs • Ret>atea
Page 2 Qf4
N.ature ~.l'A~ '~~~mn~ ________________________ ~===-________ ~·~s~w~ee~~es &P(~~ti9~'·~.-----------
\ie~ ~-Plbmlfi..Qnftmmu'iity
You May A lso Like W"gr!>ens By Homed;os AUJomst,c Blood Pr<I!!!!l!re. Monl!Qf Reg. $59'.99 iaIe ... , ..... ,....,.
• ." 't f
Walgreen. Lacloba<;illus CapsuleS
~Res . ~1<1.99 o Salt sa, ....
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Ingredients
W.lg1'een~s Omeprazpte Aqd Redu~~ mg T~ Reg: $22~99
1!81. $Ii ,9" •. I:" j:'E ;!iil.PHltll) r .. l, II 1'3
Wa!greBos 3 POSlljQI~ Lift Ch",r/RecJlns( ChaIse Style DeSigned by PrlQQ III Walnut e,.own Reg. $799.99 &ale .,." .tt ....
~ Exb1u:m . PrOprietary Blend of Lon~ra . Forsythia. Schizonepeta , Ginger . Chfn~ Vitex , lsatis Root . Echinacea • Amino Acids , GlUtamirte as L-GJu!Btnine . Lysine as l-lysine Hel . Citric Acid . Sodium Bicartionate I Sorbitol . Orange Flavor. Sucralose I Acesulfame POtaSsium
NIltrttional Facto serving Slz~ t Ioblet SeNlngs Per Contliner 10
Catortea
C •. lorJes frofTI Fat·
Amount Por.Servi!'8 Tot.(FatO.O 9 0.0% ~l!Im·230 .• me Toll!! CltIIo.hye,.. 0.0 Q Sugors 0.0 9
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ExtJlbit F, Page 1
http://wWw.walgreeIiS.comlstore/product.jsp?CATID=305833&navAction=j~p&navCou.nt=O&nug=VP . . . 121412008
Case 1'10-cv-01813 Docu!11.E\nI1-1 Filed 03/23/10 Page 14 of 15 Wal-Bom Eff.ervescent Healih Fonnula I Walgreens I walgreens
Protoln 0.0 g % %
VItomln A (100% p.'mlla .. , 190.·6% % 5000.0. IU
\'1,-,"1" C (A .. orbic Acid) 1000.0 16700% mg ' . • %
_in E (A ..... ) 30.0 IU 1.00.0% %
RIbo(lay;" ~. mg 170.0% %
.. U .... 1.m (S .• Ita.to) 40.0 mg 10.0'14 %
ZInc (1S.lfato) ' ,0 "'II 55.(1% %
Jo,"IIium (Ami"" Acid Chelato, 20.0% % 15.0 moo Mo.""nHe (GlucotNIto) 3.0 mg 150..0.% % _Ium ~.rbo"_) 75 •. 0 mg 2.0.% % HotllolExtTKIII _.0 mg % % Amino AckM·.so.O mg % %
Instructions
• Simply ~ 1 tabl¢ in a small amount of plain water. lei dissolve · aboul 1 m inute and drln'.
• Repel!! eVt!fY three hours 86·necessal)'.
• Children, One half tablet.
• May be used in hQl or cokj Willer,
Warnings
• As with all dietary supplements, pregnam women or people on medication should consult physician before taking.
i Sealed witt) a tamper evident ~p for your protection.
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Item shipping Details
Pac:l<age Weight: O.16LB
PacI<age Dlm.nllions: W: 3.8.5" • H: 4.0." • D: 1,35"
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