CASCARÓN 3.0 CEEI
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Transcript of CASCARÓN 3.0 CEEI
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¿Quién está en “fase proyecto”? ¿Quién está en activo ya? ¿Quién tiene marca? ¿Quién está online?
C O N S U L T A P O P U L A R
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E S T A M O S A Q U Í P O R E L C L I E N T E
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E S T A M O S A Q U Í P A R A C R E A R M A R C A
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Q U E R E M O S C R E A R M A R C A P A R A V E N D E R
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L O O N L I N E N O E S U N F I N
E S U N M E D I O
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V E N I M O S A “ E Q U I P A R N O S ”
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N E C E S I D A D E S C O M U N E S
Falta de recursos
Dificultad p/ mostrar
solvencia
Necesidad de darse a
conocer
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L A S O L U C I Ó N : V O L V E R A N A C E R ( O N L I N E )
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V O L V E R A N A C E R E X I G E R E F L E X I O N A R ¿ S I O S I T E N G O Q U E E S T A R O N L I N E ?
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D E B E M O S E S T A R O N L I N E S I N U E S T R O C L I E N T E E S T Á O N L I N E
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L A E C U A C I Ó N D E É X I T O
Estrategia online
Estrategia empresarial Pasión
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P A S I Ó N ¿ Q U É M E A P A S I O N A ?
Pasión, placer, hobbies Laboral + no laboral CV existencial + CV laboral Mis más y mis menos Experto en… CV 2050
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P A S I Ó N E S T R A T E G I A E M P R E S A R I A L
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P A S I Ó N
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P A S I Ó N E S T R A T E G I A O N L I N E
Objetivos Identidad Herramientas
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E S T R A T E G I A P R O F E S I O N A L / E M P R E S A R I A L
Lo que soy /
Lo que quiero proyectar
Propuesta de valor /
Argumento de diferenciación
Ser únicos con un mensaje claro
I D E N T I D A D
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P A S I Ó N E S T R A T E G I A O N L I N E
Únicos online y offline
Reflejo
Único online
Constructor
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S I N O T I E N E S U N A R G U M E N T O
D I F E R E N C I A D O R , I N V É N T A L O
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D I F E R E N C I A C I Ó N / P A R A E L C L I E N T E
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P A S I Ó N D I F E R E N T E
Producto / Servicio que me
haga único
Mi pasión
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P A S I Ó N E L C L I E N T E
¿Quién es nuestro cliente? -actual y potencial- ¿Dónde está? ¿En qué redes? ¿Cómo nos busca? ¿Cómo mantenemos la relación? ¿Qué necesita? ¿Qué espera? ¿Cómo los sorprendemos? ¿Por qué nos recomienda?
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P A S I Ó N O B J E T I V O S
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P A S I Ó N H E R R A M I E N T A S
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Herramientas adecuadas p/
proyecto
Funcionalidad cliente
Alinear objetivos
Crear sinergias
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W E B S
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H O M E S W E E T H O M E
Espacio estable
Control
Tiempo de creación /
Reflejo calculado
Branding
Idiomas
Integración redes
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E S T R A T E G I A
A R Q U I T E C T U R A
P R O G R A M A C I Ó N
D I S E Ñ O
P L A N T I L L A
I M A G E N
T E X T O
S E O
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r E S E A R C H P R E V I O
Lo que me gusta
Lo que no
En mi sector
Otros sectores
Navega, navega, navega
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P R E S U P U E S T O S
REUNIONES
REFERENCIAS
PROPUESTAS / PRESUPUESTOS
EVALUACIÓN ($, SOLVENCIA, PLAZOS,…)
CONTRATO CON CHECK LIST
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N O V E N D A S U N P R O D C U T O O U N S E R V I C I O
V E N D E U N B E N E F I C I O
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P R O T O T I P A / / T A R D A E N P A S A R A L A A C C I Ó N
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T I P S
Primer golpe de vista
¿Qué quiere el visitante?
Mapa de calor
Capacidad de atención
limitada
Menos es más
¡Seduce!
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A R Q U I T E C T U R A
Haz un árbol de
información Prioriza
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P I E Z A S C L A V E
Responsive
Cabecera
Menú
Desplegables
Slide
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L A C A B E C E R A
Logo Idiomas
Redes
Buscador
Datos contacto
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L O S M Á S V E N D I D O S
Inicio Quiénes somos – Equipo – Historia Servicios – Productos Galería – Portfolio – Experiencia Blog Dónde estamos – Instalaciones - Cómo llegar Contacto
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D E S P L E G A B L E S
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D I S E Ñ O V S . P L A N T I L L A
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C O L O R E S
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I M A G E N
Fotos Vídeos Ilustraciones Propios / stock
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¡ L O S N O !
No tengas horror al vacío No crees arco-iris / No uses mino-fotos o de mala calidad
Ojo con las parrafadas
Y repetir textos en todas las pantallas
Todo lo que puedas decir en 20 palabras,
dilo en 10 no en 30
¡Haz llamadas a la acción!
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E L P O D E R D E L O S T R E S + 1
Estructura Arquitectura
Programación
Diseño
Imagen
Comunicación
Texto
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E L T R Á F I C O R E D E S , S E O / S E M , O F F L I N E
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I d a
y
v u e l t a
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R E D E S
Facebook Twitter
Youtube Linkedin Pinterest
Instangram Foursquare Google +
Elige en cuáles debes estar
Según dónde está tu cliente
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D I N A M I Z A C I Ó N
Sé realista ¿Tienes tiempo y ganas?
Sistematiza
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E N T R E N A
Revisa qué hace tu
competencia
Observa qué hacen tus clientes
Escucha Lee
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R E P U T A C I Ó N O N L I N E
Alertas Google
Social Mention
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L A C L A V E
Identidad
Temas afines
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C O N T E N I D O S
Contenidos propios / Ajenos
Actividades Promociones
Foto / photocall
Info digerida
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S I S T E M A T I Z A E L P R O C E S O
Responsable Calendario
Alerta de google RSS
Sinergias Lo offline
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L I N K E D I N
¿Todas lo necesitamos?
Foto Descripción Contactos Extracto Grupos
Uso personal
vs.
Uso empresarial
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P R E S E N C I A O N L I N E D E E M P R E S A S
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P R E S E N C I A O N L I N E D E E M P R E S A S
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P R E S E N C I A O N L I N E D E E M P R E S A S
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P R E S E N C I A O N L I N E D E E M P R E S A S
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P R E S E N C I A O N L I N E D E E M P R E S A S
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P R E S E N C I A O N L I N E D E E M P R E S A S
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P R E S E N C I A O N L I N E D E E M P R E S A S
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P R E S E N C I A O N L I N E D E E M P R E S A S
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P R E S E N C I A O N L I N E D E E M P R E S A S
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P R E S E N C I A O N L I N E D E E M P R E S A S
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P R E S E N C I A O N L I N E D E E M P R E S A S
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P R E S E N C I A O N L I N E D E E M P R E S A S
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P R E S E N C I A O N L I N E D E E M P R E S A S
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P R E S E N C I A O N L I N E D E E M P R E S A S
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P R E S E N C I A O N L I N E D E E M P R E S A S
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P R E S E N C I A O N L I N E D E E M P R E S A S
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P R E S E N C I A O N L I N E D E E M P R E S A S
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P R E S E N C I A O N L I N E D E E M P R E S A S
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P R E S E N C I A O N L I N E D E E M P R E S A S
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P R E S E N C I A O N L I N E D E E M P R E S A S
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P R E S E N C I A O N L I N E D E E M P R E S A S
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P R E S E N C I A O N L I N E D E E M P R E S A S
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P R E S E N C I A O N L I N E D E E M P R E S A S
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P R E S E N C I A O N L I N E D E E M P R E S A S
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P R E S E N C I A O N L I N E D E E M P R E S A S
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P R E S E N C I A O N L I N E D E E M P R E S A S
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P R E S E N C I A O N L I N E D E E M P R E S A S
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P R E S E N C I A O N L I N E D E E M P R E S A S
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P R E S E N C I A O N L I N E D E E M P R E S A S
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Mantén un tono estable Lo que puedas decir en 20 palabras no lo digas en 30, dilo en 10 Usa frases cortas. No te compliques la vida Ojo con el uso de mayúsculas Comunica con creatividad Aprovecha lo visual. Lleva siempre una cámara encima. Cuida la calidad de tus fotos
T I P S D E C O M U N I C A C I Ó N
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No estés online sin saber para qué No empieces y abandones No corras... Esto lleva tiempo No confundas el uso personal con el empresarial
A L G U N O S “ N O ” I M P O R T A N T E S
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No publiques contenidos de escaso interés No te conviertas en spam. Cuida la ansiedad No dejes mensajes sin responder No vayas a lo loco... ¡Mide resultados! No midas números absolutos sigue las tendencias
A L G U N O S “ N O ” I M P O R T A N T E S
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A N T E S I T U A C I O N E S C R Í T I C A S
¡Responde!
¡Resuelve!
Sé rápido,
humilde, honesto,
listo
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A H O R A Y A P O D E M O S T R A B A J A R
DIAGNÓSTICO
ARGUMENTO
PROPUESTA VALOR
ESTRATEGIA PLAN DE ACCIÓN
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ROMPIÓ EL CASCARÓN
LE FALTÓ
ESTRATEGIA
NO PUDO VOLAR
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S O N D I F E R E N T E S
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¡ G R A C I A S P O R T U A T E N C I Ó N !
P U E D E S E S C R I B I R N O S A i n f o @ s o c i a l c o o k i n g . e s
S E G U I R N O S E N @ s o c i a l c o o k i n
w w w . f a c e b o o k . c o m / s o c i a l c o o k i n
V I S I T A R N O S E N w w w . s o c i a l c o o k i n g . e s