Carzone Analysis 15.10.11 Bm V2

CARZONE ANALYSIS

15.10.11

15.10.11

WWW.SALESLYNX.CO.UK of 14

SNAPSHOT KEY NUMBERSUSED CARS ONLY JULY 2007 MAY 2009 OCTOBER 2011

DEALERS ON CARZONE 1120 1036 796

CARS WITH DEALERS 52561 56361 35774

PRIVATE CARS 16062 4,944 11,711

TOTAL USED UNITS 68623 61,305 47,485

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CORE DATAComparison by franchise and age

Column1 Dealers Franchise 2009‐2011 2009‐2011 as a % 2006‐2008 2006‐2008 as a % Sub 2006 Sub 2006 as a % Total Total as a % Stock per dealer48 40 Volkswagen 1713 13.84% 2277 12.26% 1,323 8.17% 5313 11.27% 133

14 40 Ford 1,701 13.74% 2153 11.60% 1122 6.93% 4976 10.56% 124

46 41 Toyota 1,026 8.29% 1776 9.56% 1246 7.70% 4048 8.59% 99

5 12 BMW 666 5.38% 1,424 7.67% 1,782 11.01% 3872 8.22% 323

31 36 Nissan 800 6.46% 1125 6.06% 936 5.78% 2861 6.07% 79

32 28 Opel 776 6.27% 1,315 7.08% 739 4.57% 2830 6.00% 101

3 17 Audi 824 6.66% 1,019 5.49% 757 4.68% 2600 5.52% 153

27 28 Mercedes‐Benz 465 3.76% 717 3.86% 1205 7.45% 2387 5.06% 85

34 32 Peugeot 685 5.53% 810 4.36% 781 4.83% 2276 4.83% 71

36 18 Renault 630 5.09% 642 3.46% 962 5.94% 2234 4.74% 124

17 28 Hyundai 395 3.19% 614 3.31% 524 3.24% 1533 3.25% 55

15 21 Honda 193 1.56% 369 1.99% 490 3.03% 1052 2.23% 50

9 29 Citroen 272 2.20% 416 2.24% 337 2.08% 1025 2.17% 35

26 21 Mazda 251 2.03% 326 1.76% 376 2.32% 953 2.02% 45

30 29 Mitsubishi 133 1.07% 309 1.66% 424 2.62% 866 1.84% 30

40 13 Skoda 293 2.37% 349 1.88% 176 1.09% 818 1.74% 63

49 14 Volvo 164 1.32% 381 2.05% 253 1.56% 798 1.69% 57

39 9 SEAT 293 2.37% 227 1.22% 231 1.43% 751 1.59% 83

13 23 Fiat 219 1.77% 213 1.15% 297 1.84% 729 1.55% 32

22 34 KIA 261 2.11% 298 1.60% 112 0.69% 671 1.42% 20

29 9 MINI 125 1.01% 225 1.21% 205 1.27% 555 1.18% 62

44 10 Suzuki 90 0.73% 260 1.40% 157 0.97% 507 1.08% 51

23 11 Land Rover 76 0.61% 214 1.15% 200 1.24% 490 1.04% 45

38 9 Saab 21 0.17% 186 1.00% 243 1.50% 450 0.95% 50

24 5 Lexus 38 0.31% 167 0.90% 161 0.99% 366 0.78% 73

20 4 Jaguar 35 0.28% 95 0.51% 170 1.05% 300 0.64% 75

7 15 Chevrolet 41 0.33% 165 0.89% 66 0.41% 272 0.58% 18

43 11 Subaru 66 0.53% 65 0.35% 110 0.68% 241 0.51% 22

1 11 Alfa Romeo 40 0.32% 58 0.31% 111 0.69% 209 0.44% 19

35 1 Porsche 12 0.10% 44 0.24% 146 0.90% 202 0.43% 202

47 0 Vauxhall 18 0.15% 61 0.33% 69 0.43% 148 0.31% #DIV/0!

42 8 Ssangyong 1 0.01% 78 0.42% 21 0.13% 100 0.21% 13

8 9 Chrysler 1 0.01% 52 0.28% 46 0.28% 99 0.21% 11

50 0 Daewoo 0 0.00% 0 0.00% 86 0.53% 86 0.18% #DIV/0!

37 5 Rover 0 0.00% 2 0.01% 80 0.49% 82 0.17% 16

18 5 Isuzu 21 0.17% 24 0.13% 26 0.16% 71 0.15% 14

10 14 Daihatsu 3 0.02% 29 0.16% 33 0.20% 65 0.14% 5

28 6 MG 0 0.00% 2 0.01% 63 0.39% 65 0.14% 11

21 11 Jeep 9 0.07% 21 0.11% 12 0.07% 42 0.09% 4

4 0 Bentley 7 0.06% 12 0.06% 23 0.14% 42 0.09% #DIV/0!

41 8 Smart 0 0.00% 7 0.04% 15 0.09% 22 0.05% 3

2 0 Aston Martin 1 0.01% 12 0.06% 9 0.06% 22 0.05% #DIV/0!

11 10 Dodge 4 0.03% 12 0.06% 2 0.01% 18 0.04% 2

12 0 Ferrari 0 0.00% 2 0.01% 14 0.09% 16 0.03% #DIV/0!

25 0 Maserati 1 0.01% 7 0.04% 3 0.02% 11 0.02% #DIV/0!

51 0 Daimler 0 0.00% 0 0.00% 8 0.05% 8 0.02% #DIV/0!

55 0 Rolls‐Royce 0 0.00% 0 0.00% 8 0.05% 8 0.02% #DIV/0!

53 1 Lotus 0 0.00% 0 0.00% 7 0.04% 7 0.01% 7

54 1 Perodua 7 0.06% 0 0.00% 0 0.00% 7 0.01% 7

6 0 Cadillac 0 0.00% 1 0.01% 6 0.04% 7 0.01% #DIV/0!

19 1 Iveco 0 0.00% 3 0.02% 2 0.01% 5 0.01% 5

52 0 Lincoln 0 0.00% 0 0.00% 5 0.03% 5 0.01% #DIV/0!

16 0 Hummer 0 0.00% 2 0.01% 2 0.01% 4 0.01% #DIV/0!

33 0 Other 0 0.00% 1 0.01% 3 0.02% 4 0.01% #DIV/0!

45 0 Tata 2 0.02% 1 0.01% 0 0.00% 3 0.01% #DIV/0!

55 678 12379 100.00% 18568 100.00% 16185 100.00% 47132 100.00% 70

Average 18 27 24 70

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STOCK MIX BY AGED BAND

12379, 26%

18568, 40%

16185, 34%

STOCK MIX BY BAND

2009‐2011

2006‐2008

Sub 2006

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DEALER STOCK IN UNITS

12379

18568

16185

0

2000

4000

6000

8000

10000

12000

14000

16000

18000

20000

2009‐2011 2006‐2008 Sub 2006

UNITS BY BAND

2009‐2011 2006‐2008 Sub 2006

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SNAPSHOT BY AGED BAND15.10.11


THE BIG TEN

1,323

1122

1246

1,782

936

739 757

1205

781

962

2277

2153

1776

1,424

1125

1,315

1,019

717810

642

1713 1,701

1,026

666

800 776 824

465

685630

0

500

1,000

1,500

2,000

2,500

Volkswagen Ford Toyota BMW Nissan Opel Audi Mercedes‐Benz Peugeot Renault

10 FRANCHISES BY MIX

Sub 2006 2006‐2008 2009‐2011

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DEALER STOCK AVERAGES

133124

99

323

79

101

153

8571

124

55 5035

4530

63 57

83

3220

6251 45 50

73 75

18 22 19

0

50

100

150

200

250

300

350

AVERAGE UNITS SHOWING IN DEALER STOCK

Ave. units in a dealers stock

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3 YEAR OLD STOCK

1713, 19%

1,701, 18%

1,026, 11%

666, 7%

800, 9%

776, 8%

824, 9%

465, 5%

685, 7%

630, 7%

TOP 10 BRANDS MOST UNITS STOCK 2009 to 2011

Volkswagen

Ford

Toyota

BMW

Nissan

Opel

Audi

Mercedes‐Benz

Peugeot

Renault

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100 PLUS CLUB15.10.11


DEALERS BY COUNTY

158 13

95

12

279

32 28 28

11 7 2

30

1123

1422

6 6 8 12

4125 19

3019

12

4125 19

3019

0

50

100

150

200

250

300

DEALERS ON CARZONE BY COUNTY

Series10

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MARKET SHARE COMPARISON DATAFRANCHISE UNITS CARZONE MARKET SHARE MARKET SHARE NEW Over supply

BMW 3,873 8.16% 3.58% 4.58%

MERCEDES‐BENZ 2,404 5.06% 2.15% 2.91%

AUDI 2,622 5.52% 3.75% 1.77%

PEUGEOT 2,281 4.80% 3.07% 1.73%

MITSUBISHI 874 1.84% 0.60% 1.24%

HONDA 1,067 2.25% 1.09% 1.16%

CITROEN 1,025 2.16% 1.37% 0.79%

MINI 557 1.17% 0.45% 0.72%

FIAT 731 1.54% 0.96% 0.58%

VOLVO 798 1.68% 1.42% 0.26%

MAZDA 1,007 2.12% 2.02% 0.10%

SEAT 776 1.63% 2.00% ‐0.37%

OPEL 2,880 6.07% 7.01% ‐0.94%

HYUNDAI 1,547 3.26% 4.38% ‐1.12%

VOLKSWAGEN 5,317 11.20% 12.36% ‐1.16%

FORD 4,984 10.50% 11.74% ‐1.24%

KIA 693 1.46% 2.91% ‐1.45%

NISSAN 2,885 6.08% 7.58% ‐1.50%

SKODA 815 1.72% 5.19% ‐3.47%

TOYOTA 4,064 8.56% 12.94% ‐4.38%

RENAULT 2,236 4.71% 9.57% ‐4.86%

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OVER SUPPLY WHEN COMPARED TO NEW CAR MARKET SHARE

3,873

2,4042,622

2,281

8741,067 1,025

557731 798

1,007776

2,880

1,547

5,317

4,984

693

2,885

815

4,064

2,236

0

1,000

2,000

3,000

4,000

5,000

6,000 OVER SUPPLY HIGHLIGHTED IN RED

BMW Mercedes‐Benz Audi Peugeot Mitsubishi Honda Citroen

MINI Fiat Volvo Mazda SEAT Opel Hyundai

Volkswagen Ford KIA Nissan Skoda Toyota Renault

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CARZONE COMPARISON

8.16%

5.06%5.52%

4.80%

1.84%2.25% 2.16%

1.17%1.54% 1.68%

2.12%1.63%

6.07%

3.26%

11.20%

10.50%

1.46%

6.08%

1.72%

8.56%

4.71%

3.58%

2.15%

3.75%

3.07%

0.60%1.09%

1.37%

0.45%0.96%

1.42%

2.02% 2.00%

7.01%

4.38%

12.36%

11.74%

2.91%

7.58%

5.19%

12.94%

9.57%

0.00%

2.00%

4.00%

6.00%

8.00%

10.00%

12.00%

14.00% NEW CAR MARKET SHARE COMPARED TO SHARE ON CARZONE

Carzone car market share New Car market share

15.10.11


Carzone Analysis 15.10.11 Bm V2

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