CARVER HALL

By Kori Cotteleer

BROCHURE VS. POSTER

for me , when describing something you use a brochure.

you can include a lot more information on a brochure because there is more space

it was easy to make my layout of information

You can easily divide it onto each panel in a brochure

Posters are more for a one piece project

THE FONT

to keep it simple and not get all fancy because the colors and borders were already so attention seeking.

To do this I used Times New Roman for the majority of the brochure.

As for the size of the text I also kept that to a standard 12point font so I could fit all the information but not have it seem overwhelming or too small to read.

THE COLORS

The template that I choose had a big influence on the color scheme.

The template had an older feeling about it that I liked.

The colors were bold but not in an obnoxious way.

It set of tone of a professional and classy looking building.

The colors that were used were black, a pale baby blue, white, brown and different shades of tan; scaling from light to darker.

There are also some stubble details in the back round of like fern leaves not distracting but give a delicate feel.

THE PHOTOS

There are images throughout the brochure; there is one photo per panel minus the single back panel which only holds visiting information.

The reason for choosing my photos pertained to the information in the text above or below the picture.

For example when I was describing who George Washington Carver was placed a picture of him about that section.

PLACEMENTThe placement of text was an easy decision because I knew what I wanted to focus on.

I put what I thought were the three main topics on the three inside panels. Then for the cover panel I just put a heading with what the topic of the brochure was and my name because I made it.

Then for the second flap I gave a small intro on the building and its impact on Iowa State University.

Lastly for the back panel where you usually put contact information on I put the building hours so after reading it all they knew when that could visit it.

CHOOSING INFORMATION

I choose the main points from my paper to include in my brochure

Limited to necessary information

Just to get point across

Changed the format to factual rather like reading a paper

FINAL PRODUCT!

FINAL PRODUCT!

THE END!!!