Cartier Social Media Analysis Q4 2015

Cartieron Social Media

Oct 01 2015 - Dec 31 2015

Cover Image Courtesy of Cartier FB

Cartier: Social Media Report

This report looks at how

Cartierperformed on social media between

October 1st – December 31st, 2015

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Analysis of

CartierFacebook Page

Oct 01, 2015 - Dec 31, 2015

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS

3,582,513 106,337 3.06% WorldwideMostly Older, Female and

Attached.

Cartier

Engagement Score

120

Total Posts

42

Total Likes

38,035

Total Comments

648

Total Shares

5,156

BRAND POSTS

Brand Overview

3,420K

3,440K

3,460K

3,480K

3,500K

3,520K

3,540K

3,560K

3,580K

3,600K

1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec

Fan Growth

Total Fans

3,582,513

New Fans

106,337

Engagement

0

250

500

Cartier had an average engagement score of 120 and a highest of 332.

Community Analysis

Cartier fans are mostly Older, Female and Attached. Cartier fans are largely from United States followed by Italy.

Fan Demographics Distribution of Fans

34%

66%

male female

0% 10% 20% 30% 40%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40%

Single

In a Relationship

Engaged

Married

UnKnown

0K 200K 400K 600K

United States

Italy

Taiwan

France

Mexico

United Kingdom

Brazil

Saudi Arabia

Japan

Dominican Republic

0

0

0

1

1

1

1


Brand Posts

Top keywords used Frequency

CartierDiamonds 8

BeBrilliant 5

http://goo.gl/X7VrQc 4

Fondation Cartier

collection

4

new Galanterie de

Cartier

3

0%

100%

Brand Participation Brand Non Participation

83%

0%

17%

Posititve Negative Neutral

Brand Posts - Engagement

Cartier responded to 0 conversations generated by the 42 Posts they published.

Cartier receives more positive than negative vibes from comments on their Posts.

Brand Responses Sentiment of Brand Posts

Most Engaging Brand Posts

23-NOV-15, MON 5:07AM

Fall under the spell of Cartier diamonds in the new film from #Cartier. #CartierDiamonds

http://goo ..

ENGMT

.

LIKES COMMENTS SHARE

S

SENTIMENT

332 1,291 52 539 Positive

27-NOV-15, FRI 11:02AM

Wrist-y business.

#CartierDiamonds

http://goo.gl/zBQEZ0

22-OCT-15, THU 11:00AM

Brilliance is manifested in this dazzling bracelet featuring a 64.66-carat pear-shaped diamond. #Car ..

ENGMT

.

LIKES COMMENTSSHARESSENTIMENT

229 2,105 53 212 Positive

ENGMT

.

LIKES COMMENTS SHARE

S

SENTIMENT

228 1,835 42 239 Positive

NO IMAGE NO IMAGE NO IMAGE

http://www.facebook.com/203621737645/posts/10154305320907646



Brand Posts - Analysis

Brand Post Types Days of the week

0 5 10 15 20 25 30 35 40

0 50 100 150 200

Photos

Links

Videos

Plain Text

Polls

Number of Posts

Engagement Score

Engagement Score Number of Posts

0 2 4 6 8 10

0 50 100 150 200

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


Campaign Intel

0 1 2 3 4 5 6 7 8

0 20 40 60 80 100 120 140

#ValentinesDay 2016

#SIHH2016

#HolidaySeason

Number of Posts

Engagement Score


This is the performance of a selection of Cartier campaigns that have been tagged and tracked

by Unmetric and are not restricted to the time period analyzed

Analysis of

CartierTwitter Account

Oct 01, 2015 - Dec 31, 2015

Brand Overview

FOLLOWERS NEW FOLLOWERS FOLLOWER

GROWTH

COUNTRY

318,767 18,070 6.01% Worldwide

Cartier@Cartier

Engagement Score

213

Total Proactive Tweets

139

Replies Total

72

Favorites Total

13,303

Total Mention

2,452

Total Retweets

4,263

Response Rate (%)

1.03%

Average Reply Time (mins)

852

Most Engaging

Paris Nouvelle Vague

New Collection Today

Most Recent

#CartierSummer

BRAND TWEETS USER TWEETS

Brand Overview

BRAND CAMPAIGNS

290K

295K

300K

305K

310K

315K

320K

325K


Follower Growth

Total Followers

318,767

New Followers

18,070

Engagement

0

250

500

750

1,000

Cartier had an average engagement score of 213 and a highest of 821.

0

5

10

15

20


Proactive Tweets Retweets

Brand Tweets

Proactive Tweets Retweets

139 0

Posts with Hashtags engage the best. Those with Mentions are the most frequent

0 20 40 60 80 100 120 140 160

0 50 100 150 200 250

Links

Plain Text

Hashtags

Mentions

Number of Posts

Engagement Score

Engagement Score Number of Tweets

Brand Tweet Types

0 10 20 30 40 50 60 70 80 90 100

0 500 1000 1500 2000 2500 3000 3500 4000 4500

#cartier*

#cartierdiamonds*

#galanterie*

#diamonds*

#cartiersummer*

#whatwendywore*

#holidayseason*

#diamond*

#cledecartier*

#gifts*

User Tweets about Hashtag

Brand Tweets about Hashtag

Brand tweets User Tweets

Volume of Tweets with Hashtags

0

50

100

150

200

250

300

350

400

450

1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec

cartier cartierdiamonds galanterie diamonds cartiersummer

Spread of Hashtags by day

0 50 100 150 200 250 300

#cartier*

#diamonds*

#diamond*

#cartiersummer*

#gifts*

#cledecartier*

#holidayseason*

#cartierdiamonds*

#galanterie*

#whatwendywore*

Engagement Score

Hashtags - Engagement

Average Response Rate : 1.03%

0

20

40

60

80

100

120

140

1-O

ct

3-O

ct

5-O

ct

7-O

ct

9-O

ct

11-O

ct

13-O

ct

15-O

ct

17-O

ct

19-O

ct

21-O

ct

23-O

ct

25-O

ct

27-O

ct

29-O

ct

31-O

ct

2-N

ov

4-N

ov

6-N

ov

8-N

ov

10-N

ov

12-N

ov

14-N

ov

16-N

ov

18-N

ov

20-N

ov

22-N

ov

24-N

ov

26-N

ov

28-N

ov

30-N

ov

2-D

ec

4-D

ec

6-D

ec

8-D

ec

10-D

ec

12-D

ec

14-D

ec

16-D

ec

18-D

ec

20-D

ec

22-D

ec

24-D

ec

26-D

ec

28-D

ec

30-D

ec

Men

tio

ns a

nd

Rep

lies

Replies Mentions

Customer Service

Average Reply Time : 14 hours 12 minutes

0

1000

2000

3000

4000

5000

6000

1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov15-Nov20-Nov25-Nov30-Nov 5-Dec 10-Dec15-Dec20-Dec25-Dec30-Dec

Customer Service

Positive Negative Neutral

Customer Service

REPLY ANALYSIS REPLY SENTIMENT

0

5

10

15

20

25

Request ForDirect

Message

Request ForContact

Request ForView a Link

Request ForEmail

BrandApology

Plain Text

0

100

200

300

400

500

600

700

800

900

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

Replies Mentions

Day of the week

0

50

100

150

200

250

300

350

400

12:00 AM 2:00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM 10:00 PM

Replies Mentions

Time of the Day

Total number of Retweets : 4,263

-200

0

200

400

600

800

1,000

1,200


Retweets of Brand Tweets Brand Tweets

Retweets

Total number of Mentions: 2,452

-20

0

20

40

60

80

100

120


Mentions Brand Tweets

Mentions

Influencers

Name Followers Tweets

Vogue Magazine 10,384,309 1

عليبنعليعادل 5,139,696 1

VOGUE.CO.UK 3,260,845 1

WWD 2,853,181 2

Vogue.fr 2,261,656 7

TOP 5 INFLUENCERS

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It took minutes to create.

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Cartier Social Media Analysis Q4 2015

Social Media

Transcript of Cartier Social Media Analysis Q4 2015