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JATO CARSPECSJATO CARSPECS The most powerful online comparison solution for comparing confi gured & comparably equipped vehicles.

JATO Carspecs: The Informed Choice

Gain a Competitive advantage

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The solution for a challenging marketplace

Customers face an overwhelming choice and myriad of incentives, from manufacturers and dealers all competing for their business. With new ways of purchasing a car, from car retailing operations to specialist online buying websites, customers now have greater access to information than ever before.

The constant development of new models from manufacturers is daunting. Sales staff often struggle to keep up with the latest facts and can be caught out when challenged by a customer.

JATO Carspecs – empowering car retailers and customers

JATO Carspecs can help shift the balance of power back into the hands of the car retailer.

JATO Carspecs is a unique vehicle comparison and confi guration solution which enables customers to see comprehensively the advantages of one vehicle against another. By moving the sales conversation to advantages and benefi ts, dealers and manufacturers can use JATO Carspecs to demonstrate why a consumer should purchase their vehicle over one of their competitors.

If there’s one thing that makes buying or selling a car straightforward, it’s information. More specifi cally, information that allows you to choose a car by comparing individual models and their benefi ts. That’s where JATO can help. JATO Carspecs is the most powerful comparison system for choosing and analysing vehicle data.

Greater fl exibility

Ideal for use in a showroom and as part of a manufacturer training programme, JATO Carspecs can help you present your range in an easy to understand way. The system is updated with all vehicle data on a daily basis, so your staff always have the latest and most accurate information at their fi ngertips.

JATO Carspecs options

You have multiple options when purchasing the JATO Carspecs system. We work with you to customise the system to match your own corporate identity and individual terminology.

Greater integration

JATO Carspecs has been designed to integrate seamlessly with your IT systems.It can be operated as part of your existing website or on a dedicated online area.

FLEXIBILITY

We offer solutions to meet every customer’s unique business & technical needs

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JATO Carspecs: The Informed Choice

How it works

The fi rst step is for the customer to select a vehicle. If you have a wide model range, sales staff can quickly match the customers’ needs to the most suitable vehicles in your range. Vehicles can be selected on any number of criteria and features.

1. Select your vehicleFrom initial vehicle selection through to purchase and management reporting, JATO Carspecs puts you in control of the process.

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JATO Carspecs: The Informed Choice

2. Confi gure your vehicle

The second part of the process is for the customer to confi gure the vehicle to include all the special features he or she would like. The vehicle confi gurator allows you to emphasise the features that you wish to promote within your range.

JATO Carspecs gives you access to all the options available for your customer’s vehicle, allowing them to create the exact vehicle to their requirements. Rest assured you can only confi gure vehicles that are available through your own systems so that it works in your environment.This vehicle can then be used in other applications including quoting, marketing and ordering.

3. Select a competitor vehicle

Next, the customer has the opportunity to select a choice of competitor vehicles. The system enables you to quickly select comparable vehicles according to the most popular alternatives.

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JATO Carspecs: The Informed Choice

At the heart of JATO Carspecs is the powerful ability to compare vehicles. The comparison functionality gives you the opportunity to clearly demonstrate the advantages of your vehicle.

You can use the Brochure to display your showroom brochure and compare it against a competitor’s.

JATO Carspecs is the ideal to best position your brand and showcase the advantages of your models, based on facts not opinions. Eliminate competitors from customers’ purchase decisions. JATO Carspecs is far more than a tabular comparison of you and your competitors’ vehicle specifi cations without analysis. Since now, we are the partner that will helps you sell benefi ts!

4. Compare vehicles

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JATO Carspecs: The Informed Choice

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JATO worldwide solutions

With over 450 people on 43 countries worldwide. We provide effective information to our customers in consistent, standardised structures with comparable outputs across all countries. Our dynamic list of research items keeps pace with the rapid changes within the marketplace, resulting in a system that has proven to be the most comprehensive in the automotive industry.

We have dedicated researchers in each market, meaning we are able to react quickly to market changes and are proud to provide a local, personalised service, backed by our central corporate organisation, which supports our many customers around the world.

Automotive research is the foundation of all JATO’s products and services, and we pride ourselves on three criteria:

Timeliness – responding promptly to market eventsAccuracy – ensuring up-to-date and precise market informationCompleteness – acquiring and presenting all of the information our customers require

Using the system for internal training and management reports.

You can also use JATO Carspecs for management reporting. These reports give you an understanding of which of your models are most popular, which competitors they are being compared to as well as highlighting what else the customer might be considering.

You can also evaluate the impact of your marketing campaigns for any of your models based on the level of interest received for a specifi c model.

The eLearning module is an online self-learning module designed to help sales staff understand how and when to use the system in the showroom environment.

There is also a quiz function that removes the requirement for a large user manual and allows the user to teach themselves at their own pace.It means the sales certifi cation process can be carried out directly online to all sales staff from one central point.

5. Reporting eLearning module

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“ Eliminate competitors from customers’ purchase decisions. Drives shoppers to commitment. Tailored to promote your brand positioning. Present facts not opinions.”

For further information on JATO Carspecs please contact us:

Microsite: www.carspecs.jato.comEmail: carspecs@jato.comVisit: www.jato.comUS tel: +1 248 409 0993Euro tel: +44 20 8423 7127