Carriers own brand_ott_social_sharing_service
-
Upload
aswath-rao -
Category
Technology
-
view
906 -
download
0
Transcript of Carriers own brand_ott_social_sharing_service
![Page 1: Carriers own brand_ott_social_sharing_service](https://reader035.fdocuments.net/reader035/viewer/2022062513/55669f16d8b42acd288b48c3/html5/thumbnails/1.jpg)
Carriers' Own Brand OTT Social Sharing Service
Aswath Rao
EnThinnai
![Page 2: Carriers own brand_ott_social_sharing_service](https://reader035.fdocuments.net/reader035/viewer/2022062513/55669f16d8b42acd288b48c3/html5/thumbnails/2.jpg)
Call for Action
• Dan Berninger's blog post in Fractals of Changeo Regulatory framework is not suitable for the new Networko Telecom services are no more exclusive franchiseo Voice is not a distinct service anymoreo Communication has become
multimodal part of other applications
o Need to avoid becoming a "bit pipe"o Move up stream and offer new communications serviceso Exploit managed federation expertise
![Page 3: Carriers own brand_ott_social_sharing_service](https://reader035.fdocuments.net/reader035/viewer/2022062513/55669f16d8b42acd288b48c3/html5/thumbnails/3.jpg)
Carrier Services in IP Network (Current)
• EMailo Offered with Access Serviceo But anemic mindshare
• User Generated Contento Not offeredo Dominated by Flicker and You Tube
• Professional Contento Netflixo Pandora
• Social Sharingo Not offered, yeto Dominated by Facebook and Twittero ... and now Google Plus
![Page 4: Carriers own brand_ott_social_sharing_service](https://reader035.fdocuments.net/reader035/viewer/2022062513/55669f16d8b42acd288b48c3/html5/thumbnails/4.jpg)
Two Big Issues
OTT players• Backed by risk loving
Venture Capitalo Mostly startupso Quick entryo Fast exit (up or down)
• Worldwide presenceo Viral adoption
Carriers• Dividend seeking
shareholderso Established serviceso Need to worry about
cross-elasticity• Regional presence
o Peers in out-of-regiono Lack of network effecto Federation is easier
said than doneo Day 1 problem
![Page 5: Carriers own brand_ott_social_sharing_service](https://reader035.fdocuments.net/reader035/viewer/2022062513/55669f16d8b42acd288b48c3/html5/thumbnails/5.jpg)
Rethink the Problem
• Avoid the weaknesseso Don't use capital intensive architectureso Don't aim for global presenceo Don't depend on federation
• Exploit core strengthso Use the existing and deployed infrastructureo Emphasize traditional values of customer care and
privacyo Focus on data ownership
• Redefine Services and Architecture• Example service - Social Sharing
![Page 6: Carriers own brand_ott_social_sharing_service](https://reader035.fdocuments.net/reader035/viewer/2022062513/55669f16d8b42acd288b48c3/html5/thumbnails/6.jpg)
EnThinnai
• Web Application• Front-end to a database consisting of
o Profile informationo Social data like photoso Status updates
• Access control using user-centric identityo OpenID/OAuth
• Also a Real-Time Communications Servero Facilitating 2nd parties to initiate a sessiono Strictly permission-basedo Presenceo Multi modal (Text, voice, video)
Escalation of modeso Dynamically downloaded plugin (anticipating WebRTC)
![Page 7: Carriers own brand_ott_social_sharing_service](https://reader035.fdocuments.net/reader035/viewer/2022062513/55669f16d8b42acd288b48c3/html5/thumbnails/7.jpg)
Platform Requirement
EnThinnai can be run on many varied platforms• Home based
o Plug Computers (1GHz ARM SoC, 512MB RAM)o Efika (800MHz Cortex A8 ARM SoC, 512MB RAM)o Wi-Fi routers, Media serverso Carrier supplied boxes like Home Gateways
• Amazon EC2 instance
![Page 8: Carriers own brand_ott_social_sharing_service](https://reader035.fdocuments.net/reader035/viewer/2022062513/55669f16d8b42acd288b48c3/html5/thumbnails/8.jpg)
EnThinnai and Google+/Facebook
![Page 9: Carriers own brand_ott_social_sharing_service](https://reader035.fdocuments.net/reader035/viewer/2022062513/55669f16d8b42acd288b48c3/html5/thumbnails/9.jpg)
EnThinnai and Google+/Facebook
![Page 10: Carriers own brand_ott_social_sharing_service](https://reader035.fdocuments.net/reader035/viewer/2022062513/55669f16d8b42acd288b48c3/html5/thumbnails/10.jpg)
EnThinnai and Google+/Facebook
![Page 11: Carriers own brand_ott_social_sharing_service](https://reader035.fdocuments.net/reader035/viewer/2022062513/55669f16d8b42acd288b48c3/html5/thumbnails/11.jpg)
EnThinnai and Google+/Facebook
![Page 12: Carriers own brand_ott_social_sharing_service](https://reader035.fdocuments.net/reader035/viewer/2022062513/55669f16d8b42acd288b48c3/html5/thumbnails/12.jpg)
Users' Benefits
• Privacy• Ownership of content• Portability• Full Network Effect from Day 1
o Minimal requirements on 2nd partieso Internet connectivityo Browsero OpenID/OAuth
![Page 13: Carriers own brand_ott_social_sharing_service](https://reader035.fdocuments.net/reader035/viewer/2022062513/55669f16d8b42acd288b48c3/html5/thumbnails/13.jpg)
Value Proposition to Carriers
• Full Network effect from day oneo As sharing is allowed with non-members any member can
share with all their friendso No need for any elaborate federation agreements
• Minimal capex requiremento Leverage existing CPEo No need for large risky capital investment
• Low opex• Compelling alternative to existing social networks
o Customer-centric architectureo Privacy focusedo Data portabilityo Customer friendly B2C service
![Page 14: Carriers own brand_ott_social_sharing_service](https://reader035.fdocuments.net/reader035/viewer/2022062513/55669f16d8b42acd288b48c3/html5/thumbnails/14.jpg)
Digging Deeper ...
![Page 15: Carriers own brand_ott_social_sharing_service](https://reader035.fdocuments.net/reader035/viewer/2022062513/55669f16d8b42acd288b48c3/html5/thumbnails/15.jpg)
EnThinnai as a Personal Data Store (PDS)• Fully owned and controlled an individual• Store personal digital information like
o Profile informationo Fileso Photos ando yes Status updates
• Each piece of information has a permitted listo Only people in that list can access the informationo Permission to a single person can be withdrawn at any
time• Can easily delete an item
o Once deleted, it can not be accessed by others• In short it is like a personal SN where "friends" are "visitors"
![Page 16: Carriers own brand_ott_social_sharing_service](https://reader035.fdocuments.net/reader035/viewer/2022062513/55669f16d8b42acd288b48c3/html5/thumbnails/16.jpg)
EnThinnai as a Federated Social Web
• Individual ET servers federate on an as needed basis• Use of webhooks to notify new postings
o Only notifications are pushedo 2nd parties pull them
• Non ET users may be notified by emailo Only the notification portion with an URL
• This form of federation has fewer drawbackso Maintaining control of contento Privacy across domainso Access log
![Page 17: Carriers own brand_ott_social_sharing_service](https://reader035.fdocuments.net/reader035/viewer/2022062513/55669f16d8b42acd288b48c3/html5/thumbnails/17.jpg)
EnThinnai as a VRM Tool
• There is more to life than just social interactions• We deal with business as part of our daily life
o Get quotes from plumberso Do comparative shopping for a good price
• These ideas are captured in a developing concept called Vendor Relationship Management (VRM)
• PDS can be an individual's VRMo Explored further at http://xth.in/ETVRM