Connecting People to Places Through Story

About Carousel30

• Agency founded in 2003• Branding, Marketing & Interactive• Mix of clients from association/nonprofit,

financial services, places (counties/ cities/neighborhoods, commercial real estate, historic sites)

Places

What is a Place?

“Space is transformed into ‘place’ when humans

give it bounds and believe it has value”

Wolf, K.L., S. Krueger, and K. Flora. 2014. Place Attachment and Meaning - A Literature Review. In: Green Cities: Good

Health. College of the Environment, University of Washington.

What is a Place?

Location

Occupies a set of geographic coordinates, takes up physical space in three dimensions

e.g. a 3-story building, a 100-acre lot, a 25-mile stretch of road

Context

It exists in relation to something else

e.g. in the city of Philadelphia, across the street from Whole Foods, on the shore of Lake Michigan

Purpose

It exists to represent something, provide a service, or share information

e.g. a residential apartment, a historic monument, an electronics store

Our Connection to Places

Every place has a unique connection to an individual.We can divide them into 3 main categories…

• Childhood Home | City you lived in during your college years | Island where you spent your honeymoon

Personal

• Church or religious site | Symbol of patriotism | Symbol of a cause you feel passionate about

Emotional

• Store you stop at on the way home | Neighborhood you need to live in because of budgetary needs

Practical

What types of connections can you create?

Physical

Something we experience in person

Virtual

Something experienced remotely or through an external interface

Relational

Something we experience remotely or in a physically abstract way

(traveling towards/away, too big to experience as a whole)

Stories create a

connection

between people &

places

Every Place Has a Story

Learn More

• eBook available at: carousel30.com

• Greg Kihlstrom @gregkihlstrom

• Carousel30 @carousel30