Track 1:

Service Growth

Carolinas DistrictClub Coaching Day

Rediscovering Your

Community

Greg McDonald

District Formula Chair

Focus on Success

Five Elements Of Successful Kiwanis Clubs

• Relevant Hands-on Service

• Fun

• Development (Best Practices)

• Notoriety (Publicity)

• Kiwanis Family Sponsorship

• What Is “Relevance”?

− Connected in some way to real-world issues, problems,

& contexts

• How Do We Determine Relevance?

− Members

− Beneficiaries

− Stakeholders

Relevant Service

Remember…

Relevance Changes Over Time

• Rediscovering Your Community

• Analyzing Your Impact

• Measuring Member Satisfaction

Tools

• Cost− Financial

− Time

− Member Interest

• Impact− Number of Lives Effected

− Endurance

− Visibility for Club

Analyzing Your Impact

Analyzing Your Impact

Imp

act

High Impact

Low Cost

High Impact

High Cost

Low Impact

Low Cost

Low Impact

High Cost

Cost

Analyzing Your Impact

Imp

act

High Impact

Low Cost

High Impact

High Cost

Low Impact

Low Cost

Low Impact

High Cost

Cost

• What works?

• What can be improved upon?

• What should we stop doing?

− Why?

• What steps do we need to take to make the

change?

Determine What Works

Critical Questions

• What has changed in our club?

• What has changed in our community?

− What are the unmet needs?

− What would make our community a better place to live

& work?

− How would doing these things support our mission?

• What would make people excited about

volunteering?

Rediscovering Your Community

“Collecting the opinions and needs of

community leaders does little good if they

aren’t put to use”

Rediscovering Your Community

Remember…

Relevance Changes Over Time

Member perceptions are an important part in

determining the health and strength of a club.

Perceptions are reality for the person who has them.

Measuring Member Satisfaction

• Methods For Measuring Satisfaction

− Member interviews

− Satisfaction survey

− Open forum

− Focus groups

• Each has advantages and disadvantages

Measuring Member Satisfaction

Reflection

What More Can We Do?

The Power of SLPs

Amy Johnson

District Kiwanis Kids Chair

Service Leadership Programs

the future

Service Leadership Programs

of this world

is determined by younger

generations

Service Leadership Programs

• More than half of the Kiwanis family

• What Kiwanis does best

• What Kiwanis is best known for

Service Leadership Curriculum

• Servant leadership

• Leadership comes from helping others succeed

• The next level after service learning

Enriching young students…

Young students

Ages 6 – 12

Student recognition

High impact

Low cost

Academic motivation

High impact

Low cost

Kiwanis Kids

What are kids accomplishing?

•Intellectual development

•Social and emotional development

Kiwanis Kids

Working with kids

• Appreciate.

• Be open.

• Teach kids to brainstorm.

• Encourage curiosity.

Kiwanis Kids

Working with kids

• Do hands-on projects.

• Praise results.

• Help kids believe in themselves.

Empowering teens…

Middle school and junior high school students

Ages 12 - 15

BUILDERS CLUB

All about tweens

•Struggling with sense of identity.

•Want choices but need direction.

•Have tendency to return to childish behavior.

•Mostly interested in present.

BUILDERS CLUB

All about tweens

•Need to see they can make a difference.

•Display unlimited enthusiasm.

•Reaching out to an adult involves a risk.

•Know no limits.

BUILDERS CLUB

Why Builders Club?

•Growing up today is dramatically different.

•Tweens need to ground their ever changing lives.

•Builders Club creates this safe place.

K E Y C L U B

The world’s largest student-led high school service organization.

K E Y C L U B

All about teens

• Technology is their life.

• Facebook is their main communication link.

• Belonging and style are very important.

• Fewer hold jobs.

• Academic pressures are high.

K E Y C L U B

All about teens

• Need a supportive environment.

• Influenced by their peers.

• Respect adults.

• Constantly challenging status quo.

• Independence and privacy is critical.

Weekend leadership experience for teens

KEY LEADER

Equipping adults for leadership…

Largest collegiate service organization in the world.

All about university students

• They are millennials.

• They know what they want.

• They are going to change the world.

All about university students

• To understand them you must understand technology.

• They are a huge opportunity for Kiwanis.

A service club for adults living with disabilities.

A community service club for adults living with disabilities

Living with purpose…

AKTION CLUB

Working with people who live with disabilities

• Inconsistent ability to comprehend instructions

• Need extra assistance and guidance

• Require a gentle hand and patience

AKTION CLUB

Working with people who live with disabilities

• Don’t underestimate their abilities.

• If you expect too little, you may not challenge them enough.

• React to the members as people and not as people with disabilities.

AKTION CLUB

Working with people who live with disabilities

• Recognize all victories, even small ones.

• Encourage integrated activities.

Empowering teens

Kiwanis Service Leadership

Equipping adults for leadership

Enriching young students

Ready to build your club?

Here’s what you need to know

Alternative assets

• Looking for a service option that’s not a club?

− Key Leader

− Bring Up Grades

− Terrific Kids

• Meaningful ways to connect with kids.

Service Leadership Programs

The chartering process.

It’s easy as 1, 2, 3.

Step 1: Find

• A place to meet

• A supporting sponsor

• Hands-on advisors

• Resources

• A core group work with the club

A site

• Depending on the type of club you’re starting:

− School

− Community center

− Other facility

A Kiwanis sponsor

• Offers hands-on guidance

• Provides financial support

• Develops a collaborative effort to serve

your community

Advisors

• You’ll need an advisor from your site and your

local Kiwanis Club

− Faculty advisor

− Kiwanis advisor

• Different expertise

Resources

• Gather the tools you’ll need to build, grow and

lead your club.

− The basics – structure and club operations

− PR tools

− Advisor tips

Core members

• Core group of members helps:

− Assess the club’s potential

− Create a potential member list

− Promote the club in the community and school

− Recruit new members

Step 2: Lead

• Once you’ve laid the groundwork for your

club, it’s time to get organized.

− Prepare paperwork

− Report your club

− Invite new members

− Train club leaders and members

− Build enthusiasm

Organize

• Put the pieces together.

− Meet new members

− Adopt club bylaws

− Elect officers and directors

− Plan club meetings

− Brainstorm service ideas

Charter

• The chartering process:

− Gather signatures

− Create a roster

− Complete forms

• Plan a charter presentation ceremony

Train

• Running a club involves planning, budgeting and

setting goals.

− Train individual officers

− Provide ideas and tools for club organization

Step 3: Serve

• Discover club members’ passions

• Talk about what your community needs

• How can your club help?

• Take action and make a difference through

meaningful service projects

How do you change the world?

Change a life.

Sow the seeds of service—and a

lifelong commitment

to caring. Sponsor a Kiwanis Service

Leadership Program.

Online: Find tips and resources at www.Kiwanis.org/charter

Call: 317-875-8755, ext. 411 or 800-KIWANIS, ext. 411

Service Leadership Programs

For more information:

www.kiwanis.org

Kiwanis International

3636 Woodview Trace Indianapolis, Indiana 46268 USA

Worldwide: 317-875-8755 U.S. and Canada: 800-KIWANIS, ext. 411

Building Signature Projects

Joe CrosticLt. Governor-Elect, Division 26

Past President, Southport-Oak Island Club

• Fundraiser or Act of Service

− Recurring (At Least Annually)

− High Impact in Community

− Elevates Kiwanis Brand

− Includes Membership & Partnership Support

• Addresses A Need So Effectively That It

Establishes Kiwanis’ Reputation In The

Community

What Is A Signature Project?

TIP: A good question to ask when identifying a signature project is “what community activity or event is my club known for?”

• Make A Lasting Impact In Community

• Strengthen Club’s Membership

• Cement Long-Term Partnerships

• Expands The Kiwanis Brand

Why Are They Important?

• Choose A Project

• Bring Your Project To Life

• Work With Kiwanis Partners

• Use Budget-Boosting Resources

• Report Your Success

How Do You Build One?

Source: Signature Project Toolkit available at:Kiwanis.org/clubs/member-resources/service-projects/signature-project-toolkit

1. Identify a signature project chair to lead the

charge

a) Elevate a project into a signature project

b) Enhance the Kiwanis brand and create media interest

c) Make your signature project high impact

d) Make your signature project membership/partnership

focused

Step 1: Choose a Project

• Kiwanis International Ideas:

− Playground Builds

− Pancake Breakfast for a Cause

− Scholastic Reading Oasis installation

− Bike Safety Clinic

− Flag Distribution

− Science Fair

• Community-specific projects

− Woolly Worm Festival in Banner Elk

− Big Toy Day in Southport-Oak Island

Examples of Signature Projects

Example of Signature Projects:

Scholastic Reading Oasis

Examples of Signature Projects

Examples of Signature Projects:

Woolly Worm Festival

Examples of Signature Projects

BIG TOY DAY

Examples of Signature Projects:

Big Toy Day

2. Form a committee

3. Determine a Need

a. Consider using the Rediscovering Your Community tool

to help find out where your community can most use

your club’s resources

Step 1: Choose a Project (cont.)

4. Identify a project to address your community’s

need

a) Keep in mind the four signature project criteria

b) Also consider the following questions

a) What skills can our members bring to the project?

b) How many people will we need to accomplish our goal?

c) Are there other community or civic organizations that we can

collaborate with?

d) Where and when will the project take place?

e) What is the potential impact of this project?

f) How will we leverage opportunities for inviting new members

as part of this project?

g) Which community businesses can we ask to support this

project?

Step 1: Choose a Project (cont.)

4. Once you’ve found your project, obtain club

buy-in – make sure your club is onboard and

excited!

Step 1: Choose a Project (cont.)

Example of “Signature” Changes

1. Create a project plan

a) Form subcommittees

b) Invite special guests

c) Prepare opening remarks

d) Take inspiring photos

2. Invite others to collaborate

a) Corporate partners, civic organizations, school system.

Fire department, police, elected officials.

b) Consider using the Developing Community

Partnerships tool

Step 2: Bring your Project to Life

3. Promote your signature project

a) Spread the word through public relations and social

media

b) Visit the Kiwanis Family Store so your team can wear

Kiwanis gear while working on the project

c) Include permanent Kiwanis signage so your

community know about your good work

4. Execute your signature project

5. Celebrate success with volunteers

6. Debrief with partners and volunteers

Step 2: Bring your Project to Life

• Kiwanis International has partnered with select companies

and organizations that can provide resources, products or

services at a free or reduced rate

− Atlas Flags

− IHOP

− JCI

− Nickelodeon

− Scholastic

− Sister Cities International

− U. S. Army

− Up with People

Step 3: Work with Kiwanis Partners

• Stretch your limited financial resources by using

the Kiwanis Warehouse for discounted service

project supplies in various quantities

• Order your supplies online and take the work out

of shopping. With free shipping and low prices,

it’s easier than ever to get what you need.

Step 4: Use Budget-Boosting Resources

• Report your signature projects as part of the

monthly report completed by your club secretary.

• This information is used to form partnerships in

support of signature projects

Step 5: Report Your Success

In 2017, Kiwanis International is holding its first Signature Project Recognition Program and Contest. (Sorry - Deadline for submissions this year was March 31st, but there’s always next year!)

Reflection

What More Can We Do?

Strategies for Community

Partnerships

Chris White

District Partnerships Chair

Building Local Partnerships

Quick Question

Partnership Portfolio

Kiwanis Partnership Structure

Corporate Sponsor

Promotional Partner

Preferred Charity

Community Partner

Cause Marketing

Partner

Club Resource

kiwanis.org/partners

Companies that pay an annual fee to

Kiwanis in exchange for marketing

rights and benefits.

Corporate Sponsors

Companies that utilize a Kiwanis themed

campaign to drive awareness of Kiwanis and

its mission.

Promotional Partners

Organizations that provide Kiwanis with

service projects and fundraising opportunities

in support of that organization’s effort.

Preferred Charities

88

Partnering organizations commit to providing various in-kind promotion and access benefits with a goal of strengthening local communities through mission alignment of both organizations.

Community Partners

Partnering organizations commit to providing

annual financial investment in exchange for

the marketing rights and benefits to mobilize

the Kiwanis family members in support of a

specific cause marketing campaign.

Cause Marketing

Club Resources

Partnering organizations who offer preferred

pricing and exclusive benefits to Kiwanis

clubs.

Kiwanis Membership Benefits

Partnering organizations offering preferred

pricing and exclusive benefits to Kiwanis

members.

Kiwanis.org/marketplace

Session objective

BUILDING LOCAL SPONSORSHIPS

• What do sponsors bring to the club• How to select sponsors to approach• Cash vs. in-kind sponsors• What do sponsors want in return• After the event

What is a sponsorship?

Sponsorship is a cash or in-kind fee paid in return for various marketing rights and benefits that promote the sponsors brand.

Remember -Sponsorships are partnerships!!

Why Build Sponsorships?

• Support local fundraisers

• Sustain service projects

• Support club’s charitable focus

What do sponsorships provide?

• Cash or in-kind support• New community connections/relationships• Club brand awareness in the community• New potential members

Form Sponsor Development Committee

− List products/services needed for event

− Identity top 10 to solicit – cash vs. in-kind

− Research events or charities they support

− Seek out introductions

− Cold call is last resort

How to find sponsors

Sponsorship program

Packaged marketing rights and benefits• Social media, web site, print, press release• Less is more – execution is key• Keep it simple• Represent them well!

Sponsorship packaging

• Tiered pricing to fit different budgets• Marketing benefits for each level of sponsorship• Less is more – 3 to 4 levels only

Build a lasting relationship

After the event• Thank all sponsors publicly• Produce a “results” document for sponsors• Call them and send thank-you –no email• Invite them to award ceremonies • Use social, and print media if possible

Build a lasting relationship

Keep in contact• Invite them to speak to your club• Recognize them year-round on web site• Invite them when you have special speakers• Engage them in your service projects• Invite them to become members

Convert Sponsorships to partnerships!