Carnegie Mellon U - Forecasting Case Studies - Open 2011

NCIIA Conference: OPEN 2011

Wayne Chung Associate Professor Carnegie Mellon University



Forecasting Methods for Product

Design Development:

A Compilation of Three Case Studies

of Industry Collaborative Projects

Materials, Toys, and Vehicles





Junior Level Industrial Design Course15-30 students in 3-4 person teams, 15-week semester course

Teaching Goals:: Use research methodologies to guide design decisions

: People/users creative

: Create tools to allow these people/users to be creative

: Realize connections with imperfect data

: Visualize information to communicate intent/ideas

: Build a scenario that uses the products as props in a

coherent and engaging story





Why Industrial Design for Future Casting?

Inherently Creative

What‟s possible

Synthesis

Macro to Micro perspectives

Predictive Gestalt

~ Appropriate Innovation





(German: Gestalt - "essence or shape of an entity's complete form") of the Berlin School is a theory of mind and brain positing that the operational principle of the brain is holistic, parallel, and analog, with self-organizing tendencies.





Why Product Design?Nigel Cross, „Designerly Ways of Knowing‟

: Phenomenon of Studyin the Sciences | Natural world

in the Humanities | Human Experience

in Design | the Artificial world

: Methods of Studyin the Sciences | controlled experiment, classification, analysis

in the Humanities | analogy, metaphor, evaluation

in Design | modeling, pattern-forming, synthesis

: The values of each educational „culture‟in the Sciences | objectivity, rationality, concern for the „truth‟

in the Humanities | subjectivity, imagination, commitment,

concern for „justice‟

in Design | ingenuity, empathy, concern for „appropriateness‟





Why Industrial Design?

Educational Models

Analysis | Synthesis

Deductive | Inductive

One Solution | Many Solutions






Raymond Loewy MAYA Principle:

Most Advanced Yet Acceptable





+

Forecast new material technology applications

for Polyurethane “Gecko Material”

5-10 years projection

Markets Areas:

Robotics

Health Care

Transportation

Logistics

Security





Dr. Metin Siti Reearch Lab: NanoRobotics

http://nanolab.me.cmu.edu/projects/geckohair/

http://nanolab.me.cmu.edu/projects/waalbots/tri-leg.shtml

http://nanolab.me.cmu.edu/projects/geckohair/








Design Research Philosophy

MakeTools, Dr. Liz B.N. Sanders





Traditional Research Method

Observation in coffee shop





Gecko Security Add-on and Manufacturer Items





Figure 8: Built-In Security for Mobile Communication and Computing



Ride-On Toys: Multi-Environment Use

+

Develop new modes of physical balance, exercise, and activity for 1 ½-5 years old childrenVehicles: tricycles, scooters, or other foot-to-floor

6 week time span 1-3 years production projection



Background Information

Schickedanz, Understanding Children and AdolescentsChild development references Locomotor skillsGross Motor SkillsFine Motor Skillss

Knowledge in Action



CMU Children’s School The Cyert Center

Observational Research



Develop the desired user experience for semi-autonomous vehicle driving

10 week time span 10-15 year projection

+





Design Research Philosophy

MakeTools, Dr. Liz B.N. Sanders





Why Industrial Design Studio Model supports

Future Cast Scenarios:

Inherently Creative | Visual + Process

What‟s possible | MAYA

Synthesis | Connecting Information

Macro to Micro perspectives | Viewpoints

Predictive Gestalt | Formation

SUPPORT

Expert knowledge

Ability to Apply Design Skills to Human Needs



Design is Easier with Relevant Knowledge and Research

Build the Story

Create a Specific Scenario






Thank you!

Questions…


Carnegie Mellon U - Forecasting Case Studies - Open 2011

Economy & Finance

Transcript of Carnegie Mellon U - Forecasting Case Studies - Open 2011