Carmen Turner - Timeless Personal Branding in Our Digital World(2)
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Transcript of Carmen Turner - Timeless Personal Branding in Our Digital World(2)
Timeless Personal Branding in Our Digital
World
Carmen TurnerNorthwestern University Black Alumni Association
– January 23-25, 2015Ft Lauderdale, FL
About MeTimeless Personal Branding in Our Digital World
Marketer
Digital at The Weather Company
Spelman Alumna
Kellogg Grad
Memphis Native
Key PointsTimeless Personal Branding in Our Digital World
● What is personal branding?
● Why personal branding matters
● The O.P.E.N. Branding Approach
● Opportunities to establish your brand
● Your passion at the center of your brand identity
● Why education is the key to your brand’s relevance
● Networking and making branding happen
Personal BrandingTimeless Personal Branding in Our Digital World
A personal brand is what the world thinks of you (and you of yourself) – your identity.
Personal branding is the way you get the world to identify with you the way you want them to.
Personal BrandingTimeless Personal Branding in Our Digital World
Why personal branding matters:• Gives you self-identity• Gives your career direction• Opens up opportunities• Gives your passion a process• Gives your learning an outlet• Gives networking a precise
purposeInstant Exercise:
Tweet 3 words that describe yourself with hashtag #TimelessBranding
The O.P.E.N. Branding Approach
Timeless Personal Branding in Our Digital World
Components for personal branding excellence:
OPPORTUNITY
PASSION
EDUCATION
NETWORKING
OpportunityTimeless Personal Branding in Our Digital World
Opportunity: (noun) a set of circumstances that makes it possible to do something
Branding OpportunitiesTimeless Personal Branding in Our Digital World
Why: For the increasing awareness of/for your business/ministry/mission
Where: At work, school, online/social, networking functions
When: Whenever you walk out the door
Just remember that eyes are always on you
Snowball OpportunitiesTimeless Personal Branding in Our Digital World
Snowball Opportunities: Tiny Opportunities That Grow Into Large Opportunities
Characteristics:Easy to spot – Easy to lose
Seem to come out of nowhere
Snowball OpportunitiesTimeless Personal Branding in Our Digital World
How One Opportunity Leads To Another:
1. Being 100% Present2. Overcoming Shyness3. Possess Skills of Value4. Learn More Skills5. Move (Network)6. Share Your Knowledge7. Remain Humble
PassionTimeless Personal Branding in Our Digital World
Passion: (noun) an object of desire or deep interest
Your PassionTimeless Personal Branding in Our Digital World
Passion is the glue of the O.P.E.N. brand framework
Connect your career to your passion
Passion must shine through your work in order for you to achieve authentic career excellence.
Finding Your PassionTimeless Personal Branding in Our Digital World
What do you enjoy within and outside the scope of your current job?
You know you’ve found your passion when…-Work doesn’t feel like work-Resistance doesn’t stop you
-Resistance actually becomes the way to excellence
-Learning curves flatten-Networking opportunities increase
Passion Meets OpportunityTimeless Personal Branding in Our Digital World
Leverage passion to seize opportunities by:
1. Finding and embracing your passion
2. Confidently, respectfully push through being told “no”
3. Humbly display what you know during the opportunity
4. Do the work
5. Network like crazy while the opportunity is still present!
PassionTimeless Personal Branding in Our Digital World
Opportunity is the engine. Passion is the fuel.
Education(Beyond Degrees)
Timeless Personal Branding in Our Digital World
Link Your Education and Your Passion(and your brand excels).
Why?
1. Work is more enjoyable.
2. Your focus is increased.
3. Helps your brand innovate.
L.E.A.R.N. (And Keep Your Brand
Relevant) Timeless Personal Branding in Our Digital World
Listen: A mark of wisdom is being able to learn from others.
Engage: Consider new sources for learning new things.
Acquire: Collect information from your learning sources.
Reflect: Imagine what you can do with your knowledge.
Nurture: Share your knowledge with others.
NetworkingTimeless Personal Branding in Our Digital World
Gives legs to the previous branding components
Networking = New Career Opportunities
Networking = More Opportunities to Find and Express Your Passion
Networking = More Opportunities to Learn and Give Value to Others (Education)
Social Media and Your Brand
Timeless Personal Branding in Our Digital World
How Social Media Boosts Your Brand:
1. Extend your reach
2. Distribute your content
3. Create more relationships
4. Learn more
Social Media and Your Brand
Timeless Personal Branding in Our Digital World
Twitter -The news feed of the Digital Age
-Great platform for automated content sharing
-Easiest social network for creating new connections
Follow me at @Carmen_C_Turner
Social Media and Your Brand
Timeless Personal Branding in Our Digital World
-More than a network for finding a new job!
-Create and share brand-building content
-Leverage social proof & increase authority
Social Media and Your Brand
Timeless Personal Branding in Our Digital World
Quora -The Best Q&A Network
-Show your smarts and build authority
-Learn more by asking questions
Network with me!Timeless Personal Branding in Our Digital World
Carmen Turner
Twitter@Carmen_C_Turner