Carmelites Online Marketing Workshop

by John Foley, Jr.May 5th, 2011

John Foley, Jr.I love

Mar(H)keting!

Grow Socially, Inc – Support Services Online Marketing/Social

Media Plan, Manage, Execute and

Measure

interlinkONE – Software (SaaS) Enterprise Marketing

Management Software Plan, build, manage,

execute and measure all marketing activities

John Foley, Jr. - Accolades• Jetsetter Status on FourSquare

• Mayor of iStrategy

• Ranked #16 as a Top CMO on Twitter

• 2nd runner up for a B2B Twitterer of the Year Award

• One of 50 most influential people in Sales Lead Management

Before I Begin …

4

@johnfoleyjr

What’s on the Agenda?Shift in Marketing & Communications

Mobile Marketing: QR Codes & More

Getting Started with Social Media

Steps to Successful Marketing & Educational Programs

What’s on the Agenda: Section 1Shift in Marketing & Communications Changing Worlds of Marketing and CommunicationsHow to Succeed: Strategy and Planning Before TacticsCreating a Marketing PlanIdentify the Right AudienceStart the ConversationPlanning for and Getting ResultsTools & Techniques for Implementing Effective

CampaignsMeasuring Effectiveness The Right Time, The Right Content, The Right Channel

What’s on the Agenda: Section 2Mobile Marketing: QR Codes & MoreThe Growing World of Mobile Marketing and

Smart PhonesMeet the QR Code – and other 2d barcodesDesign and Creation OptionsBest Practices for Using QR Codes to Make

Print InteractiveThe Power of the Text Message – Using SMSWhat Can Be MeasuredCase Studies and Inspiration

What’s on the Agenda: Section 3Getting Started with Social MediaStrategy and PlanningLinkedInTwitterFacebookYouTubePhoto-Sharing

What’s on the Agenda: Section 4Steps to Successful Marketing &

Educational Programs Best PracticesBuilding Your NetworkWhat’s Next – Emerging TechnologiesIdeas, Ideas, Ideas

CHANGING WORLDS OF MARKETING AND COMMUNICATIONS

Start on the Home Front

“Kitchen Table Effect”

Online Communications

Your Website

By the Numbers: Facebook

via The Blog Herald

By the Numbers: LinkedIn

via LinkedIn.com

By the Numbers: Google34,000 searches per second

2 million per minute121 million per hour3 billion per day88 billion per month

via Quora

By the Numbers: Online Shopping

“Percentage of People that have Shopped Online”via Mashable

Hardware Is Driving Communication Changes

Apps That Are Driving Change

Smartphones Everywhere

Smart(er) PhonesBetter CamerasBigger ScreensEasier NavigationNFC (more later)

Barcodes: 2D and More

Mobile PaymentsNear Field Communications

(NFC)Square (from Twitter co-

founder)

eBooks as Common as Gerber

Social & Mobile Commerce

With All Of These Changes…People have more

distractions than ever before

It’s harder for our message to get noticed

The consumer/customer chooses the channel and media that suits them best

How can we find success?

Photo Credit: http://www.flickr.com/photos/lwr/12364944/sizes/m/in/photostream/

HOW TO SUCCEED: STRATEGY AND PLANNING BEFORE TACTICS

CREATING A MARKETING PLAN

Expo Event8AM-6PM

Send out flyers to clients

Announce on website

Email eNewsletter (Announce)

Tell colleagues you’re attending

Send thank you cards

Enter new contacts in Excel

Mail -Monthly Newsletter

Marketing Calendar

The Marketing Plan

Marketing Plan: ProductFeatures and benefitsInstallationCustomer ServicePackagingBranding

Marketing Plan: PriceWhat do you and the customer need to profit?

Also includes:DiscountsIncentives

Marketing Plan: PlaceHow will you get the product to the

customer?

WarehousingFulfillmentElectronic downloadShipping

Marketing Plan: PromotionHow will you communicate with your

customer?

AdvertisingCopywritingMedia selectionSales forceSales promotionPositioning

Expo Event8AM-6PM

Send out flyers to clients

Announce on website

Email eNewsletter (Announce)

Tell colleagues you’re attending

Send thank you cards

Enter new contacts in Excel

Mail -Monthly Newsletter

Create Post, Link back to website

Announce on &

Comment on event’s page

Connect with Keynote Speakers on

Join in on event’s hashtag

Share speaking presentation on

Friend new contacts on

Share event article on

Share event article on

Announce booth # with video post

Follow-Up with Post & Post Pictures

Marketing Calendar

IDENTIFY THE RIGHT AUDIENCE

Action ItemsIdentify Common Traits in your Best

CustomersIdentify Common Traits in your Worst

CustomersStudy emerging trends across their

industries

What opportunities can you take advantage of?

START THE CONVERSATION

What Channels? What Medias?Multiple Channels!

PrintEmailWebSocial MediaMobileAnd more!

When?Communication is changing… People are

always on!Experiment with posting content at different

hours, on the weekends Emails Social Media

Print Campaigns Must Be Relevant – Plan Ahead!

What to Talk AboutDeliver relevant information!Put yourself in the shoes of a

prospect/customerBe TopicalMix up your tone

Start engaging!

PLANNING FOR AND GETTING RESULTS

COMPANY

WEBSITE

Social Media

SEO

DM/Flyer

E-mail

Links

Other

Whitepapers,

eBooks Downloads

eNewsletter Sign-Ups

Comments & Questions

on Blog

Info/Inquiries

Webinar Sign-Ups

100 Visitors

2000 Visitors

800 Visitors

3500 Visitors

CRM

Measure Inbound & Outbound

Metrics to MonitorWhich channels are working?Which medias are effective?What segments of your audience are

responding?How are people responding?

TOOLS & TECHNIQUES FOR IMPLEMENTING EFFECTIVE CAMPAIGNS

Campaign TechniquesDefine the GoalDefine the Target AudienceDefine the ChannelsDefine the MediasDefine the Response Mechanisms

CampaignManagement

Wireless

Offline

Online

Your Website

SMS MMS PDA Blackberry

Direct Mail

Radio/TV

Magazines

Flyers

Labels

Personalization

CampaignManagement

Reporting

Administration

Automation

QR Codes E-mail Website RSS Flash Banner Search Social Media

Hello! Mary

MEASURING EFFECTIVENESS

Key MetricsMeasure Multi-Channel Campaigns – What is

working?

Google AnalyticsTrafficReferral Sites

Social Networking – Likes, Fans, Click-Throughs

THE RIGHT CHANNEL

THE RIGHT CONTACT

THE RIGHT TIME THE RIGHT CONTENT

It Starts With The DataName Interest Status $$ Spent

Yearly

John Smith Food Silver 5K

Michelle Jones Card Games Gold 20K

Frank Stafford Shows Platinum 50K

Identify Areas of PersonalizationRelevant

Content that Appeals to Them

Images based on InterestPersonalized URL

Membership Level

This customer: Loves the races … Thinks the food is expensive…

Is a Silver member

Be RelevantRelevancy in ChannelRelevancy in ContentRelevancy in ContactRelevancy in Time

PrintPrint

Direct Mail Invitation

Direct Mail Invitation

Reply TextReply TextLanding PageLanding Page Inbound Calls

Inbound Calls

Multi-Channel Campaign

ProspectsProspects

PostcardPostcard

PURL / Response

Page

PURL / Response

PageQR CodeQR Code

FlyerFlyer

Landing PageLanding Page

July SeminarJuly Seminar

AssociatesAssociates

Banner AdBanner Ad

EmailEmailPrintPrint WebWeb

Invitation Email

Invitation Email SMS/TextSMS/Text


Social MediaSocial Media

MobileMobile

CustomersCustomers


Mobile AdMobile Ad

Campaign Example

Building the Database

Web Site

E-E-CommercCommerc

ee

A

B

C

A

B

C A

B

C

D C B A A B C D

Boomers (35-55)

The 20 something’s 20-34Touch points to gather information and drive to website or shopping cart

Touch points to gather information and drive to website or shopping cart Seniors

(55+)Touch points to gather information and drive to website or shopping cart

Visitors who left.

Visitors who purchased.

Out

boun

d Em

ails

Direc

t Mai

lBa

nner

Ads

Soci

al M

edia

Soci

al M

edia

Bann

er A

dsDirec

t Mai

lO

utbo

und

Emai

ls

Drive back to website or

shopping card through medias

TakeawaysMulti-Channel Approach!Strategy Before TacticsPlan for ResultsBe Relevant Measure, Measure, Measure

THE GROWING WORLD OF MOBILE MARKETING AND SMART PHONES

First… Why Mobile?

The Mobile Movement

http://www.youtube.com/watch?v=CjUcq_E4I-s

MEET THE QR CODE – AND OTHER 2D BARCODES

The QR Code

QR Code ResourcesQRConnect.comQReateandTrack.comiFlyMobi.com

QR = “Quick Response”

What the QR Code Contains

What You Need to Scan

Applications to Scan

Digital Watermarks

Augmented Reality

Image Source: http://www.jeffreydonenfeld.com

QR: DESIGN AND CREATION OPTIONS

Simple vs. Complex

Not Every Pixel is Needed

Insert A Logo!

Color Choice OptionsContrast is key!Test, test, test!

Use of Color, Logo, & Pattern

Building-Size!

Business Card Size

Soften Hard Edges w/ Round Corners

Use Colors to Match Your Theme

BEST PRACTICES FOR USING QR CODES TO MAKE PRINT INTERACTIVE

Shorten the URL!

Mobilize Your Content!

Don’t Forget FundamentalsProvide a clear call-to-actionGive a compelling reason to scanOffer alternative response mechanismsKnow your audience!Set Realistic Expectations

THE POWER OF THE TEXT MESSAGE – USING SMS

SMS/Text Outbound6.1 trillion messages sent in 2010!

News AlertsProduct InfoContestsDealsMore

SMS/Text - Inbound

WHAT CAN BE MEASURED

MeasureHow many scans?Scan activity by hour/day/weekWhich devices are scanning?Effectiveness in the whole campaign?Who scanned? (from personalized URLs)Which print advertisements are working?Did they respond to your call to action?

Measuring QR Codes

Measuring QR Codes (cont.)

SMS/TextingHow many reachedHow many clickedHow many replied (with a Shortcode)How many bounced

CASE STUDIES AND INSPIRATION

QR Codes on Signs

QR Codes on Posters

QR Codes on Mailers

Signs and Riders

Print Advertisements

Outdoor Signs

Wall Paneling

In Video Games

Homefront:30,000 scans in two days!

TakeawaysMobile Marketing is in play!QR Codes help you reach the mobile

audienceSMS/Text Can Help you spread your messageIntegrateTestMeasure

Why Social Media?

http://www.youtube.com/watch?v=sIFYPQjYhv8

Why Social Media?Reason #1It’s where your members and prospective members are

Why Social MediaReason #2It allows you to listen in real-time

Why Social MediaReason #3It helps people search for

and find you

Why a Church May Consider Using Social Media?Your members are using it.

Communication methods have changed

Distribute news/info to people who use social media.

Help people feel better connected to the church.

Fosters better relationships among members.

People can invite friends to services, share stories, articles, videos, and the gospel with friends outside of the church.

How One Church is Using It

http://www.youtube.com/watch?v=5tl5FLBh8Yk

Did you know?

http://www.youtube.com/results?search_query=carmelites&aq=f

STRATEGY AND PLANNING

First! Build a StrategyStrategy Before Tactics!

What’s Involved in the Strategy• Understand how social web behaviors impact online strategies.• Match audience behaviors to your strategies.• Apply social media monitoring to creating the strategic plan.• Develop a social media strategy and implementation plan. • Select appropriate channels, venues, and technologies for effective social

media strategy implementation.• Anticipate required resources for an effective strategy implementation.• Match community engagement best practices to strategy.• Define appropriate success measures.• Understand the potentially disruptive forces of social media behaviors,

inside and outside the organization.

Make Your Social Media PlanStep 1: Describe the Business

Step 2: Business Goal

Step 3: Where Is the Audience Cyclically?

Step 4: How Does the Audience Use Social Media?

Step 5: The One Thing

Step 6: How Will You Humanize the Brand

Step 7: How Will You Measure Success?

Know Your Audience Who Are They?

Where Are They

Cyclically?

How Do They Use Social Networks?

Let Others Share Your Message!

►Create Great Content & People Will Spread It

Content Resource Library Visit Resources Daily

Pull Content Make Links Measurable Push Content Out

Content DistributionConten

t A

Content B

Content C

$

Optimize / Social FriendlyBlogs

eNewsletter Sign-UpsWhite PapersLanding Pages

OffersEmailsPolls

Get Noticed

Engageand

Nurture

Inquiries

Engageand

Nurture

Integrated Multi-Channel MarketingAction – Publish – Engage – Converse – Share

Social Media Blogging Analytics Content Mgmt SEO

Start with MKTG Plan

Product?Service?Asset?

Qualified Leads

Sales

How to Measure Success?►Site Traffic►Downloads►Subscribers►Blog Comments►Questions►Shared Links►Re-Tweets►Followers►Who is talking about you and how?

Get Results►Empower Reps►Share Case

Studies►Answer Questions►Send Requested

Information.. NOW!

►Follow Up►Connect &

Engage

Tools for Measuring EffectivenessLink Shorteners

iLink.MeTinyURL.com

Google AnalyticsWebsite

InsightsLinkedIn, Facebook, Twitter, YouTube

Social Media Listening Tools

LinkedIn• What It Can Do For You• Keys to Success• Getting Started• Make Connections• Build Credibility

What It Can Do For You• Manage public, professional information about you

/Company / Church• Connect with

– Potential clients/members – Service providers/vendors– Subject experts who come recommended– Business opportunities

• Collaborate on projects, gather data, share files and solve problems

• Gain new insights from discussions

Keys to Using LinkedInKeep information currentUpload a photoIntegrate your business/church Use applicationsEncourage co-workers to joinComplete as much as you can!

Anatomy of a LinkedIn Profile• People• Experience• Additional

Information• Contact Settings• Activity• Viewers of a

Page

PeoplePictureHeadlineJobEducationConnectionsWebsitesSocial Media

AccountsLive Twitter Feed

HeadlineWhat do you do?

– “CEO/CMO of Grow Socially, Inc.”What do you have to offer?

– “Gardening Consultant. Finding the right vegetables to plant for your soil & climate.”

What makes you unique? – “Social Media Consulting. Free profile analysis to leverage

brand and maximize your exposure.”What value do you bring?

– “Forging business relationships internationally; supply chain management consulting.”

What problem to you solve? – “Blog Consultant. Advising & educating new bloggers how

to write and promote a blog to build an online community and generate sales.”

ExperiencePresent and Past Jobs

PositionCompanyDatesContact Information

EducationSchoolDegreeWhen

Additional InformationWebsites

Twitter

Interests

Groups and Associations

Honors and Awards

Other Sections• Contact Settings

– Accept both “Introductions” and “InMail” to be sent to your personal email so you can keep up with any recent friend requests or messages

• Activity Tracking

• Who’s Visiting Who– Why you should

follow relevant people

Make Your Profile PublicProfiles can show

up when a search is performed on a name.

To set your profile to public and have it indexed:Click “Settings”“Public Profile “Select “Full View

Recommended”You can adjust

privacy settings.

Status UpdatesWatch statuses of

friends for opportunities to communicate

Subtly remind your contacts of what you do

Share news articles, events, happenings for your company or yourself

Share all tweets or use Twitter hashtag: #in

How Complete is Your Profile?Current Position2 Past PositionsEducationProfile SummaryProfile PhotoSpecialtiesAt least 3 Recommendations

“Users with complete profiles are 40 times more likely to receive opportunities through

LinkedIn.”

Source: LinkedIn.com

Groups/Discussion BoardsSearch keywords to

find the best fitExchange ideas with

colleagues Establish expertise

with your target market

Pick a few and stay activePost news articlesJoin online

discussions

Recommendations/TestimonialsFind

customers/members who would like to give one

Who would benefit from a recommendation from you?

Give/take process

LinkedIn ApplicationsShare Reading Lists Embed a Presentation

Events

•What is it?

•When is it?

•Who is going?

•Additional Details

WordPressLive feed of your

blog

Title

Date Posted

Description

Make ConnectionsColleagues

Locates via E-mail

CompaniesSearch by nameSearch their

followers to widen your network

Non-MembersInvite them

Groups/ EngageStart a groupParticipateBrowse “Answers”Post thought-provoking

questionsCheck out various categories Use advanced search for

specific categories and questions

Company Pages

OverallLog in,

update, interact!

2 to 3 times a week

Don’t miss out on these benefits!

TWITTER

TwitterWhat It Can Do For YouKeys to TwitterGetting StartedManaging ListsHow to Communicate How to Find Prospects & CustomersWhat Type of Content Should You ShareHashtags & Twitterviews

What Twitter Can Do For YouConnect with members, prospective

members, staff, colleagues, companies, industry/church leaders

Share as much information as you wantAdd information to a vast variety of topics

using hashtags ( # )

Keys to Using TwitterBe ConsistentEngageShorten LinksUse Keywords

Getting StartedUpload PhotoTag LineBio

160 CharactersCreate Your Audience

Make it relevant!

Tagline/BIOWhat do you do?

– “CEO/CMO of Grow Socially, Inc.”What do you have to offer?

– “Gardening Consultant. Finding the right vegetables to plant for your soil & climate.”

What makes you unique? – “Social Media Consulting. Free profile analysis to leverage

brand and maximize your exposure.”What value do you bring?

– “Forging business relationships internationally; supply chain management consulting.”

What problem to you solve? – “Blog Consultant. Advising & educating new bloggers how

to write and promote a blog to build an online community and generate sales.”

Share What You’re DoingYou can post up to 140 characters per

“tweet”It may simply be a status update, or a link to

another resource.

Share What Your Doing

Use Measurable Links

For tracking, measuring and shortening links, go to ilink.me!

URL-Shortener: http://ilnk.me

Re-TweetStart with “RT”, then give the author

credit by adding there user name. “RT @ColleenMick ...POST…”

Engaging in Conversation

A reply can be used to comment on a post that was made by someone else.

Add the “@” symbol followed by their Twitter name.

Following People on TwitterTwitter allows you

to follow people that you choose.

Their updates will be displayed to you in real-time.

Content To ShareBlog Entries

News Articles

Re-Tweets

YouTube Videos

Announcements

FACEBOOK

FacebookWhat It Can Do For YouKeys to Facebook Getting StartedHow to Get “Likes”How to Engage Your FansFacebook Tabs

What It Can Do For You?Connect with your audience on a daily basis

with the newsfeedShare photos, news, videosHave a collective fan baseShare information with a large audience

instantlyGive your business a personable side

Keys to Using Facebook“Like” Us!Facebook AdsPersonalize Your

Business/ChurchUpdate

Consistently but Not Spamming

Use Facebook URL in All Marketing Content

Getting StartedBuild Personal Page

Build Company Page,

Church Page

Promote Your Pages

Build the network

Step By Step Walk- Through1. Create account

2. Fill out profile

3. Find people you know

4. Engage with them

Using Facebook to build your business/membership/book Sales/Fund

Raising? – Build and leverage your connections!

Start with Personal PageIn order to create Fan and Group Pages, you

must have a Personal Page.

What’s the Difference?Like Page Group Page

•Public• Automatically in

•For your company/Church•Representing company

•Private• Must wait for approval

•More specified audience•Individuals representing themselves

How to Get “Likes”Email BlastNewsletterWebsiteTell FriendseSignature

How to Engage Your FansAsk QuestionsShare Content“Like” What

They’re SayingCreate Open

Events

What Do Fans Want?

Company/Church/Store News?

YouTube VideosIndustry/Other NewsBlog PostsPhotos from Events

Your Facebook Page Could Have …EventsNewsletter Opt-InConnect to BlogVideosPhotosLinks to Articles

& WebsitesContests

Promoting Your LIKE/Fan Page Invitations to

Become Fans

Search for

Fans

Facebook Ads Using Apps &

Widgets

Use Search Features

Facebook AdsReach Your Target Customers

Connect with more than 500 million potential customers

Choose your audience by location, age and interests

Test simple image and text-based ads and use what works

Case Study: CM Photographic•Targeted exact demographic

• 24-30 year-old women• Facebook relationship

status “engaged”

•In 12 Months: • Nearly $40,000 in revenue

generated directly from a $600 advertising investment on Facebook.

• 60% of the directed website traffic produced by the ads became qualified leads and actively expressed interest in more information.

Facebook

TabsMake your Facebook Page work to

accomplish goals for your businessUse “FBML” (going away) and iFramesAdd images and colorYour chance to add additional branding

Cross-Promote

Encourage “Likes”

eCommerce

Reward Your Fans

YOUTUBE

YouTubeWhat It Can Do For YouKeys to YouTubeGetting StartedHow to Share Unique FeaturesIdeas and Tools for Videos

What YouTube Can Do For YouGive your business/chruch a personal sideDeliver footage of products and eventsAllow a variety of people to deliver

information on a variety of information

Keys to Using YouTubeKeep it short

30 seconds to 2 minutes

Change it upCEO, staff members,

visitors, clients, colleagues

Try for 2 per monthAT LEAST

Variety of topicsKeep it casual

No need to stress about big production standards

Make it unique- stand out!

Film a bunch at onceBe personable

Getting Started• Channel

Features• Recent

Uploads

• Profile

• Subscribers & Friends

• Comments

BrandingLogoKeywordsBackgroundURLBannerName

Data For Each VideoTitle

KEYWORDS

DescriptionKEYWORDS

Comments – Encourage & Engage!

Subscribers and Friends

Sharing Tools to Spread Videos

Embed Videos into Your Website

Auto-Share Options Across Channels

Unique Features

Annotations

Branding

Analytics

AnnotationsAdds interaction

opportunities Little pop-ups in

videos with words and links

Adds additional information to video

How to Create Annotations


*To the upper right of the video you are editing.

Highlighting areas. When mouse goes over area, text will appear.

For creating a text overlay to title your video.


Delete Annotation

Choose timing.

Write text here.

Select link.

Insight Analytics Views & Popularity

Where views come from

By time, continent, country, US state

DemographicsAge, gender of your

audienceTime and

geographical

DiscoveryHow people find

your videoAudience Attention

Which parts of your video are hot or cold

Community EngagementTracks when

viewers rate, favorite, or comment

Ideas for Videos• Company Announcements• Interview• New Promotions• Show Off Your Expertise• At Events• Demonstrate a Service• Customer Testimonials

Tools for Recording VideoFlip Camera (While You Can!)

Kodak Xi8

Digital Camera

Smart Phone

Camcorder

PHOTO-SHARING

Photo-Sharing

Say “Cheese”! Don’t be shy – create contentShare on Facebook, Twitter, Flickr, & Other

sitesHumanize Your Brand!Tip --- Use your Smartphone to Capture and

Share!

BEST PRACTICES

My Top 5Strategy Before Tactics!Focus on the AudienceInvest in a Multi-Channel Approach, AlwaysIntegrate and AutomateMeasure, Test, Measure, Test

Social Media• LinkedIn

• Make connections• Research• Follow folks• Stay in front of your audience• Join in the conversation

• Blog • Post information and comment on their

company blog• Facebook

• Find the friend!• Post the video and someone subscribes

• Twitter • Follow your prospect• Refer to website blog content• Share relevant information

• Website – Polls – Offers – CONTENT (The new King!) Sales reps need content!

BUILDING YOUR NETWORK

Social Networks: Join and Be ActiveFacebookTwitterLinkedInYouTube

Make Your Business Interactive

Join Virtual GroupsJoin the

virtual communities where your target market lives

Become an Information-Sponge!Use a Contact

Management Tool

Record e-mails, phone #’s, social networking profiles, etc.

Use it!

Take Control of the Virtual “You”Google Yourself!

Google your church!

Stay up-to-date on Social Networking Privacy Settings

Create & Publish Content to Boost Your Brand

WHAT’S NEXT – EMERGING TECHNOLOGIES

The Mobile Web

Tablets and e-Readers

Mobile PaymentsNear Field Communications (NFC)Square (from Twitter co-founder)

CAMPAIGN IDEAS

Ideas1) In the Sunday bulletin/program, put a QR

code next to each item for which there’s more info on the website.

2) Some people may want to skip the print bulletin entirely. Put the bulletin on the church website and place a QR code for the bulletin in the lobby so people can bypass the print version entirely.

http://blog.ourchurch.com/2011/03/04/qr-codes-10-ways-churches-can-use-them/

Ideas3) Put it in a “sermon notes” part of the

Sunday bulletin and link it to the audio (podcast), video, or notes for the message.

4) Put a QR code on your sign that links to your church’s homepage or a welcome page, so those driving or walking by your church can get more information about your church.


Ideas5) If your church sends out direct mail pieces

to reach people in your community, include QR codes on them.

6) If your church building has rooms for specific ministries, put a QR code on the sign outside the door that links to more info about that ministry.


Ideas7) If your church creates invitation cards for

your people to use to invite their friends to church, include a QR code that links to the service or event you’re inviting people to.

8 ) If you church staff have business cards, put a QR code on back that links to the church homepage or to a profile page for that staff person.


Ideas9) For evangelism purposes, your church

could create a sign that says something intriguing like “Good News!” “Want a better life?” “Sick of being let down?” and below it put a QR code to a text or video gospel presentation on the church website. This could be put on yard signs, posters, stickers, or other things that could be posted and distributed in your community.

Ideas10) Create a coffee mug for your church with

a QR code on it. Give it free to first-time visitors or sell it to regular attenders. In fact, you can put a QR code on any customizable items – a T-shirts, key chains, Frisbees, mouse pads, calendars, hats, tote bags, umbrellas, post-it notes, golf balls, thumb drives, and more.


IdeasLive Stream Church Services with Chat.Host a Webinar.Have Sermon Discussions.Online Bible studies and discussion groupsPost on Facebook and Twitter during real

world events and services.

THANK YOU!Q & A / Contact Me! http://ilink.me/JRslideshare.net – search growsocially

Carmelites Online Marketing Workshop

Education

Transcript of Carmelites Online Marketing Workshop