Carmedia Corporate Presentation Online
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Transcript of Carmedia Corporate Presentation Online
We want to create advertising that is unavoidable, eye catching, targeted and measurable. We want it to be low-cost, highly visible and social. Our advertising is done by people for people. It’s advertising that knows where people work, where they live and where they drive … Carmedia is your full service provider of low cost mobile Out Of Home advertising space on private cars and transit vehicles.
9
86% of people believe that it is a good idea to use a
car as an advertising medium*
29% say outdoor
advertising influences a visit to retail store
within a week**
HIGHLY APPRECIATED
HIGH MEMORIZATION
RATE INNOVATIVE FLEXIBLE COST
EFFECTIVE
Select the vehicles and drivers that
better represent your brand or campaign
It’s always available
– no waiting list
A single intra-city car can generate up to
100.000 impressions per month
Moving vehicles generates 2.5 times
more attention than a static billboard****
Private cars: an outstanding advertising space
* Study carried out by Ipsos France. ** Arbitron National In-Car Study, 2003 *** Study carried out by The Brion Institute on 7 survey topics, on a sample of a 200 persons, representative for the population of Paris, according to the quota method (sex, age), after a one month campaign with 100 cars. Reference population: 6,200,000 persons. **** American Trucking Assoc., Outdoor Ad. Magazine TACA’ market research Aug 2002, Perception research, 3M, Outdoor Ad Assoc of America
The result of a campaign for a
telecommunication company showed that 38% of the targeted
population recognized having seen the
campaign and 28% had heard about it***
Not avoidable Social
Eye catching Targeted and flexible
Measurable
High visibility: Full coverage of the car for the maximum visual impact. We suggest it for campaigns of at least 3-6 months.
Excellent compromise between setup cost and visibility. We suggest this option for campaigns lasting for at least 2-6 months.
Perfect compromise between setup cost and visibility. We suggest this wrapping option for campaigns of at least 2-4 months.
Excellent solution for launching fast promotions. We suggest this option for campaigns of at least 1-3 months and a minimum of 50 vehicles
Our TOP selling solution: perfect to get your message across on a large number of vehicles with the best CPT. You will be really visible at low cost!! We suggest this wrapping for campaigns of at least 3-6 weeks and a minimum of 200 vehicles.
XXL
XL
L
M
S
We create new ways to interact with your customers using
vehicles, “ambassadors” and technology.
We drive your outdoor advertising where it’s more
effective and visible.
We help you to create a clear measurable ROI.
40
UNIQUE ATTRIBUTES
Carmedia uses its proprietary solution (RAT) to handle the complex logistic process in a cost effective way, ensuring maximum quality in every targeted location.
Accurate route tracking via GPS on all vehicles
Total no. of km:
Total no. of km in the gated area:
Total no. of km outside the gated area:
Total no. of views :
17.7
15.2
2.5
3 186
Time spent : 43’
Check out your advertising in real time wherever you are.
You will get you own login to check in real time
the position of every vehicle,
last route, number of views,
kilometers etc
- Impact study to measure the campaign effectiveness -
29% say outdoor advertising influences a visit to retail
store within a week* ** Source: Arbitron National In-Car Study, 2003
First client discount: 10% Volume discount (depending on the covering format): 5% Campaign duration discount (depending on the covering format): 5%
You ONLY pay when the vehicle is moving starting at 0.35 €/kilometer*
Advertising cost/vehicle starting with
147.5 €/month
or
Call us for details
* 1 km = 180 views
Call us for details
What can €10.000/month do for your advertising campaign?
€ 1.6 € 1.34 € 2.2 € 7.2 € 9.4
6.1M 1.4M 1M 4.5M
How many people look up and see your advertising?
How many people will find you among the other advertisers?
How many people will actually stay tuned on the channel while they see advertising?
Do you want your advertising to be seen only on the same road every day?
Format S: 86 Format M: 66 Format XL: 44
Make your advertising unforgettable – use colorful & creative advertising on private
vehicles to keep ALL EYES ON YOU!
7.7M
* design, production and installation costs are not included and apply to all media
BUCHAREST MEDIA CARMEDIA