THIS IS EXACTLY HOW I KILLED MY STARTUP

Carlos Taborda launchsolid.com/refresh

IDEA STAGE?

PLANNING

CREATION STAGE?

PROFITABLE?

IT’S BORING

• 8/10 Entrepreneurs I speak with skip it

• Usually first Step is getting a logo and business cards

• Second step is to find a developer

MY NAME IS CARLOS TABORDA

10+ YEARS BUILDING PRODUCTS

FOR STARTUPS & FORTUNE 500

3 LESSONS LEARNED AFTER KILLING MY

STARTUP

–Every Latino Mom

Casa de Herrero Cuchillo de Palo

–Every Non Latino Mom

The shoemaker’s son always goes barefoot

2010 WEBBYNODE!!!

1MM/yr Annual Revenue

STEALTH MODE

• Revolutionary & Disruptive

• NDA!

• #1 - People Will Steal your Ideas

• #2 - The Idea is what Separates you from the Competition

• #3 - You Want to be First

ANTI STEALTH MODE

• #1 Prevents building pre-buzz

• #2 Limits Feedback Opportunities

• #3 Zero Validation

OUR STEALTH FAIL

• It was revolutionary

• We were scared our idea would be copied

• We did no validation

• No Problem = No Solution = No Product

BURNING PAINS

• Its easy to solve problems no body has. That’s what Stackfu did.

• Companies who solve a REAL BURNING pain are more likely to succeed

• If you are working on a ‘nice to have’ try start looking for a REAL BURNING pain people will pay REAL money for

NO BURNING PAINS = MEH.

• Stack-Fu Solved No MAJOR pains.

• It was a nice to have.

• Couldn’t build a business around it

BUSINESS IS EQUALLY IMPORTANT AS TECHNOLOGY

• Many startups usually neglect business at the beginning.

• It’s a Hackathon!

A COOL PRODUCT MAKES A BUSINESS NOT

PICK A TEAM

SOLVES A BURNING PROBLEM &

BUILDS A REAL BUSINESS

DONT WAIT TAKE ACTION TODAY!

LAUNCHSOLID.COM/REFRESH