Carina Smith Evaluation

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    01-Sep-2014
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Transcript of Carina Smith Evaluation

  • Galactic Express Utopia
  • Carina Smith
    • Codes & Conventions
    • Magazine Adverts
    • Include branding band name
    • Images relating to the product or picture of the band
    • Tag line/information about the item being promoted
    • Release date of product
    • House style colour scheme/theme
    • Continual font
    • Be unusual/individual
    In what ways does your media product use, develop or challenge forms and conventions of real media products?
    • Referred to the codes and conventions of magazine adverts
    • The ways in which marketing techniques are included to promote new releases and artists
    • Researched similar artists such as Sam Sparro, The Ting Tings and Calvin Harris
    • Included the appropriate amount of information, such as the album title, the band/artists name and the release date
    • Web address across the bottom of the advert so that the reader can have access to further information about the new act
    • Colour scheme which emulated the genre of music, e.g: cartoon characters wearing bright clothes contrasting with the dark night sky background design
    • Space-themed font to emphasise the albums theme
    • Challenged the typical conventions by including my own illustration as the focal image
    • Bold ticker-tape title
    • Retro influence
    • Dark background (night sky)
    • 80s influence - costume
    • Colours emulate the style of Andy Warhol
    • I Created Disco dance genre
    • Colour scheme mixed with greyscale
    • Imagery in cartoon style
  • Advert
    • Challenged typical conventions by using my own illustration
    • Characters wearing bright colours/statement fashions
    • Font used follows the space theme
    • Bold and easy to read
    • Quirky album and band names - individual
    • Large font to emphasise the release date
    • Incorporated space theme throughout to add continuity
    • Easy to read
    • Stars cover a dark background which emphasises the theme
    • Doesnt detract attention from the characters who are the focal point of the advert
    • Included website for further information
    • Target market will be intrigued as to what to find on the website
    • Codes & Conventions
    • Digipaks
    • Name of the band and album
    • Continual theme/colour scheme
    • Frequent use of the same font
    • Image of band/artist or images relating to the theme
    • Track list
    • Artist information and/or acknowledgements
    • Related website to access further information
  • Outside Inside
    • Referred back to the research I did when producing my advert (took influences from the same similar artists)
    • Continuity between the graphics on the advert and the Digipak space theme
    • Cartoon style was interesting and unique
    • Took inspiration from Kanye Wests Graduation instant impact on the audience, eye-catching and subverts the typical conventions of Digipak designs
    Kanye West Graduation
    • I felt it was important to show images of the band, so I included my own edited photographs on the inside panels
    • Adapted the lighting and contrast levels
    • Used colour variations to give them a cartoon style
    • Always in-keeping with the space theme of the outside covers, advert and video
    Original Edited
  • Digipak Outside Covers
    • Alien links to space theme
    • Website across the bottom to access more information
    • Created a company logo for the record label still incorporating with the theme
    • Black and white uniforms contrast with colourful outfit of the dictator
    • Simple use of initials rather than bands full name
    • Alien is thinking of the song titles
    • Continuity of background from advert
    • Included necessary conventions (band name, album name, bar code etc)
    • Strobe light in background (bringing the light)
    • Simple title font focus on character instead
    • Taken inspiration from the 80s era
  • Digipak Inside Covers
    • Layered photos of band members add interest
    • Used a colour overlay to give a red tint
    • Adjusted lighting levels
    • Real-life band members juxtaposed with the cartoon images on the outside covers
    • Continuity of text from advert and outside covers, in-keeping with the space theme
    • Same image of the star used previously (band symbol)
    • Simple image of headphones balances out the busier outside covers
    • Edited using the colour overlay blue/purple tint
    • Continuity of background design from outside covers and advert no clashing colours or patterns
    • Codes & Conventions
    • Music Videos
    • Technical or symbolic (how the camera is used to construct a meaning that is either obvious or beyond what you can see)
    • Performance imagery of the band/artist playing instruments
    • Can follow a narrative
    • Cameo appearances band/artist doesnt perform
    • Animation digital or stop-frame
    • Variety of shots and angles to keep audience interest
    • Editing matches musicality
    • Mise-en-scne props/costumes/facial expressions
  • Video
    • Came up with a concept
    • Researched a variety of different music videos covering many different genres
    • I particularly liked the videos which subverted the typical conventions of music videos, for example:
      • Point of view shots in The Prodigys Smack my Bitch Up eerie edge as the audience are fully immersed into the setting
      • Surrealism of Mobys Natural Blues less conventional
      • Space theme used in The Darkness I Believe in a Thing Called Love related well to my concept and choice of song
    Moby The Darkness The Prodigy
  • Basic Plot for Video
    • An other-worldly creature lands on Earth and explores the environment surrounding it. As it observes the natural beauty, it soon becomes clear that a negative influence has taken affect on the world humanity. As the video progresses, we see this influence become more and more dominant (polluting factory, problems with alcohol etc), until eventually the creature leaves to return to its own planet
    • Establishing shot of the night sky and the mist surrounding the moon sets an eerie tone to the opening sequence
    • Used lighting effects to create the illusion that a space ship is landing in a forest area
    • The images relate well to the genre of music (dance/techno)
    • Continuation of space theme, taken from advert and Digipak
    • Opening sequence sets the plot: a UFO has landed and we follow the observations of the creatures surroundings through its eyes once it has exited the space ship
    • Edited to cut to a mid shot of a river
    • Shows the natural beauty of the creatures surroundings (positive aspects to the world relates to plot)
    • Used the zoom on the lens to emphasise the impact man has on the environment
    • Negative force which the creature is starting to be aware of (relates to plot)
    • Movement of the birds links well with the beat of the song (musicality of the video)
    • Captured the reflections in the water natural environment
    • Chose this setting because the bridge shows the border between the natural beauty and the man-made influence of the factory polluting the air
    • The creature is observing something abnormal
    • Setting is a shop window once again shows the man-made influence
    • Dancing/drinking shows the negative aspects of human life
    • Setting typical drinking environment (house party)
    • Doll creates an eerie atmosphere for the audience
    • Camera work pan down slowly (mysterious)
    • Draws attention to the eyes (used in a later scene)
    • Costumes masks create enigmatic feeling
    • Links in with the surrealism of the entire vi