Carina Silverman_Portfolio
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Transcript of Carina Silverman_Portfolio
DEMOGRAPHIC contemporary
COLOR STORY black, white, forest green, and pinks
MERCHANDISING Resort wear takes an edgier look, pairing tropical prints with black and white stripes and destructed denim. Mannequin looks were styled to showcase the mix of edgier pieces with traditional resort prints.
GYPSET CHICSPRING 2014
DEMOGRAPHIC juniors
COLOR STORY greys, pinks, black and denim
MERCHANDISING The girly grunge 90’s flashback vibe was achieved by combining destructed denim, black and graphic tees with more feminine baby doll dresses and floral prints. The key buy was destructed denim shorts, which were featured on the table and in the focal wall. Cross merchandising with backpacks and boots throughout the shop brought the entire look together.
GIRLY GRUNGESPRING 2014
DEMOGRAPHIC contemporary
COLOR STORY mustard, rust, camel, and cream
MERCHANDISING The free-spirited bohemian trend transitions into cooler climate using summer receipts with richer colors front and focal. Transitional layering was achieved with light cardigans and jackets. A muted blue rug was added to presentation and canvas covered dress forms were styled to achieve the bohemian and casual vibe.
CASUAL COOLBACK TO SCHOOL 2015
DEMOGRAPHIC womens and juniors
COLOR STORY pink, coral, citron, aqua, navy, purple, and black
MERCHANDISING The two key categories within this shop are lifestyle and performance. To tie the two categories together seamlessly, the mannequins were dressed in performance looks, using the lifestyle color story as inspiration.
ACTIVE WEARSPRING 2016
DEMOGRAPHIC womens, contemporary and juniors
COLOR STORY coral, black, white, grey, denim and pink
MERCHANDISING This shop brings together elevated fashion basics, merchandising items in commodities so the focus can be on the brand marketing, the price point and variety of colors in each style, This allows for a simple yet impactful visual presentation and an easy shopping experience for customers.
FASHION BASICSSPRING 2016
DEMOGRAPHIC womens, contemporary and juniors
COLOR STORY coral, black, white, grey, denim and pink
MERCHANDISING Using branded marketing as the center focal point of the wall, the merchandise was grouped into commodity programs around the marketing. This showcases variety in apparel selection and also allows for clean price point signing.
FASHION BASICSSPRING 2016
