Promoting Trade and Investment Globally

Caribbean Export’s Online SME Diagnostic Assessment Tool

Important Questions

• As TPOs/BSOs, do we really understand the needs of our clients?

• Are we providing them with “best fit” interventions?

• Are our engagements long-term?

• Are we tracking their progress?

Answer:

• Caribbean Export’s SME Diagnostic Assessment Tool

Background

• A web-based enterprise level tool which allows for a scientific assessment of regional exporting firms (manufacturers and service providers)

• Provides a standardized, methodological assessment for diagnosing and identifying areas of support to be delivered though Caribbean Export and key partners.

• Diagnoses and identifies the strengths and weaknesses of SMEs across 4 main pillars

I. Management

II. Production

III.Finance

IV.Marketing

Caribbean Export’s Enterprise Diagnostic Assessment Tool

• The tool enables Caribbean Export/Regional BSOs to better assist firms in addressing main areas of weakness

• Provide more focused and targeted technical assistance, training, and access to finance solutions .

• The tool allows for cross-comparison among firms in different countries as each firm is measured using the same methodology.

• It would allow regional BSOs to track the progress of the firms over time.

• For export promotion activities it would allow firms to be matched with the “correct” market profiles.

Benefits of using SME Diagnostic Tool

Production

Management

Marketing

Finance

Compiled Assessment

Thank You

Damie Sinanan – Senior Advisor, Competitiveness and Export Promotion

dsinanan@carib-export.com

1-246-436-0578