2012 NASPA Annual Conference s Phoenix, Arizona s March 10–14, 2012

Career Services: Successful Approaches to Transformation

March 12 2012, 8:45-9:45am Sheila Curran, Peggy Jablonski and

Larry Moneta

Presenters

• Margaret A. (Peggy) Jablonski, Vice President for Student Affairs, University of New Haven

• Larry Moneta, Vice President for Student Affairs, Duke University

• Sheila J Curran, President and Chief Strategy Consultant, Curran Career Consulting

Agenda

• The employment environment for new graduates

• Why Student Affairs should care about careers

• Transforming Career Services

• SSAO Perspective

Key Issues for Higher Education

Institutional Pressures

Education and

Outcomes

Cost of Education

Funding and Resources

Matriculation and

Retention

The Wall Street Journal: May 7, 2011

Average FY10 tuition and fees, public 4-year institution: $6,695

Average FY10 tuition and fees, private 4-year institution: $23,210

Cost of College

Between 1998 and 2008The cost of college increased

2.9% ABOVE the rate of inflation

The Wall Street Journal: May 7, 2011

$22,900The average debt among college students in the class of 2011

Graduate debt, May 2011

“Total student loan debt exceeds total credit card debt in US, with $850 billion outstanding” Mark Kantrowitz, publisher of FinAid.org and FastWeb.com, September 2010.

Salaries for Recent College Grads, 22-26

Engineering: $55,000Business:$39,000Social Sciences: $37,000Science/Life/Physical: $32,000Humanities & Liberal Arts: $31,000Arts: $30,000Psychology & Social Work: $30,000

Source: Georgetown University, Center for Education and the Workforce, 2012. Based on ACS 2009-2010 polled sample of recent college graduates aged 22-26.

College Graduate Unemployment

Average Unemployment Rate for All College Graduates:

– 2007: 2.2%104 %increase over 5 years

– 2011: 4.5%

Source: Bureau of Labor Statistics, March, 2011: Unpublished Table 10 data

An average 2.2 million college graduates were unemployed in 2011.

The Real Deal for Young Graduates

Average Unemployment Rate for College Graduates aged 20-24:

– 2007: 5.4%66 %increase over 5 years

– 2011: 9.0%

Source: Bureau of Labor Statistics, March, 2011: Unpublished Table 10 data

Young grads are being hit disproportionately hard by the poor economy. Not only are they unemployed at higher rates than in previous decades; there is also significant underemployment of young grads.

2007-2011 Unemployment Rates for College Grads aged 20-24

2007 2008 2009 2010 20114.00%

5.00%

6.00%

7.00%

8.00%

9.00%

10.00%

Chart Title

The unemployment rate for young grads has remained around 9% for three years in a row (2009 - 2011).

The Career Squee

ze

External Internal

Constituent Demands

Employment Environment

Inadequate Resources

Increased Expectations

Career Services Challenges

Curr

an C

onsu

lting

Gro

up

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w.c

urra

nonc

aree

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Inadequate resourcesCareer Services operating budgets FY11 vs. FY10 for 554 respondents participating in the National Association of Colleges and Employers (NACE) Research: 2010-11 Career Services Benchmark Survey

Budget Change from FY 10 # Respondents % of Respondents

Decrease more than 20% 28 5.1%

Decrease 15-20% 26 4.7%

Decrease 10-15% 40 7.2%

Decrease 5-10% 59 10.6%

Decrease less than 5% 57 10.3%

NO CHANGE 250 45.1%

Increase less than 5% 43 7.8%

Increase 5-10% 23 4.2%

Increase 10-15% 10 1.8%

Increase 15-20% 2 0.4%

Increase more than 20% 16 2.9%

TOTAL 554 100%

A simple math problem

How do you adequately serve the multiple career needs of 20,000 students with 7 staff?

Careers staff do not have sufficient band-width to adequately build personal career relationships with students, under the current model.

WHAT CONSTITUTES SUCCESS FOR YOUR CAREER SERVICES OFFICE?

Academic and Administrative

Departments, FacultyWHATWHO

HOWExternal Constituencies

WHEN

Senior L

eadership and Board

VisionMissionGoals

METRICS

Students

and Alumni

Sheila Curran, Curran Consulting, 2011

RESOURCES

Holistic Assessment and Change Model

Key Stages of Transformation

1. Assess what you have, and maximize what you’ve got!

2. Leverage existing resources

3. Invest for the future

Improving Student Outcomes

• Adopt an institution-wide approach

• Engage students early

• Leverage technology

• Build a career community

Can’t be in two places at once?

2012 NASPA Annual Conference DVD-ROM

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