Career Service 3.0Using Technology to Connect Students with

Employers through University Career Centres: The Past, Present and Future

The Evolution of Career Service in the United States

The Clipboard Era (up to early 1990s)

The Floppy Disk Era(The 1990s)

The Internet Era(The 2000s)

The Smart Phone Era(2010-Present)

The Evolution of Career Service Technology in the United States

The Clipboard Era (up to early 1990s)

The Floppy Disk Era(The 1990s)

The Internet Era(The 2000s)

The Smart Phone Era(2010-Present)

• Clipboards• Bulletin Boards• Phones• File Cabinets & Paper• Resource Libraries• One Size Fits All

• Computers (non-networked)• Computer-based Automation Systems• Web 1.0: Online Job Boards• File Cabinets & Paper• Resource Libraries• One-Size Fits All

• Local Area Networks• Web 2.0: Online Job Boards,

Libraries & web-based Automation Systems

• Bulletin Boards• Email & Phones• File Cabinets &Paper• Limited Customization

• Web/cloud-based Automation Systems, Information Services & Resources

• Web 3.0: Intelligent & Unique UI • Digital Files and Archives• Email, Text, Video, Chat• Data, Analytics & Accountability• Hyper-customization

U.S. Career Services in 2013

• Administration is paying attention, but value proposition/role is not clearly defined.

• Must provide career services to all, not placement services to some

• Focus on Outcomes, Accountability and Analytics

• Cannot “place” students or force Students or Employers to use services

• Budgets are flat while expectations increasing

• “Fuzzy” understanding of Career Service on campus presents new opportunities!

Campus Recruiting in 2015 & Beyond: Agree or Disagree?

• Online networking events and social media interactions will replace face-to-face events such as career fairs.

81% Disagreed

• Because all company and position information can found online, career services will become consultants rather than brokers.

73% Agreed

• Career Services will become the new entrepreneurs on campus by generating new revenue and showing ROI.

73% Agreed

Source: 2011 NACE Conference – Grapevine TX

The career management landscape has changed

THEN: During the 20th century when employees occupied a permanent job, individuals could count on bureaucratic organizations to provide a grand narrative about how their lives would unfold.

NOW: Today, individuals can no longer plan to work 30 years developing a career within the boundaries of one job or even one organization. Instead, during their lifetimes they may expect to occupy at least 10 jobs, more properly called assignments.

(Saratoga Institute)

U.S. Career Services Organization Chart

Executive Leadership

Research

Employment Outcomes

Student Engagement

Student Satisfaction

Student Retention

Meeting Planning & Logistics

Interviewing: in-person and

computer-mediated

Employer-Student Engagement

Events

Career Fairs

Employer Outreach

Proactive Relationship-

building

Opportunity Generation

Marketing Communications

To Students

To Employers

To Alumni

To Faculty & Staff

Counseling, Advising & Testing

Career Counseling

Career Testing and Assessment

Career Coaching

Peer Advising

Career Services Automation Tools (like the CSO System) help Career Centres

Manage EVENTS: Career Fairs and other Career

Events, On-campus Interviewing INCOME: Collection and AllocationRELATIONSHIPS: Students, Alumni,

Employers, Faculty, MentorsADVISING: Observations, Follow-up,

Scheduling, TrackingDATA: Resumes, Job/Internship Postings,

Applications, Observations, Demographics, Placement

CommunicateStudents, Employers, Faculty, Staff,

Alumni & MentorsVia email, text and social media

Monitor & MeasureAnalytics

Student ActivityEmployer ActivityCandidate FlowJob Market Trends

OutcomesEmployment & Graduate School

OutcomesUser SatisfactionProgram Quality

IntegratePartner Information Services &

Resources such as . . . .

Career Service Information

Career Exploration• Going Global

Job Search Preparation• CareerSpots

Job Search• CSO Connect• Indeed.com• Internships.com

Employment Research• CSO SelectSurvey.NET

Career Service Resources

Social Media• LinkedIn• Facebook• Twitter

Testing & Inventories• CPP/MBTI/Strong

Job Search Preparation• CSO Resume/CV Creator• InterviewStream

The College Students of 2020

See their educational futures built almost entirely around technology

Are going to expect more connectivity and creativity from colleges

Are restless with traditional forms of learning and eager to incorporate into their education the electronic tools that have become omnipresent in their lives (smartphones, laptops, iPads, iPods, etc.)

The College of 2020: Students: Chronicle Research Services. By Martin Van Der Werf and Grant Sabatier, June 2009.

The opportunity . . . .The Career Center of 2020 has the opportunity to demonstrate its value as:

– Consultant rather than gatekeeper– Partner rather than provider– Technology Innovator rather than follower– Entrepreneur rather than administrator– Revenue Producer to support new initiatives

Creative, Nimble and Proactive

Matt BerndtDirector, Communication & Career Services @ CSO Research, Inc.

matt@csoresearch.com http://www.linkedin.com/in/mattberndt

@mattberndt

Copyright © 2013 Matthew Berndt

20 years in career services and employment

Thanks!