Career Planning

Social Media BreakfastMinneapolis St Paul

06/28/2012

• 14 years as an IT Recruiter• Author of Minnesota Headhunter blog• Frequent local and national speaker on Recruiting/HR, Career

and Social Media topics• Co-Founder and Advisory Board of Minnesota Recruiters• Active in the Minneapolis & St Paul technology, marketing and

social media community as a sponsor, volunteer & mentor

If you leave here today and upon arrival to the office you were downsized, right sized, reorg’d, acquired, funding cut, project

stopped... would you be ready for a job search or have new clients ready to go?

You Don’t Need More Contacts...

You need deeper relationships!

Job Search And Dating...Do they like me

Unreasonable expectations

Baggage

Playing hard to get

When to call back

Set expectations

Blind date and being set up

Making a commitment

STOP waiting for people to find you

“You can't stay in your corner of the Forest waiting for others to come to you. You have to

go to them sometimes.”

Networking Is A Contact Sport

Source of Hire

CareerXroads 2012 Sources of Hire: Channels that Influence

Source Of External Hire

55% of all hires: Internal employees, employee referrals and company career sites

SilkRoad 2012 External Source of Hire

Getting Started: Do An Online Audit Of Yourself

What can you (others) find about you?

Use Google | Pipl | 123People

In Google, if you have a common name you may need to do limit your search:

Paul DeBettignies“Paul DeBettignies”“Paul DeBettignies” AND (MN OR Minneapolis)

Big job boards

Niche and local job boards

LinkedIn

Facebook, Twitter, Social Networking sites

Newspapers

Trade, Professional, Association web sites

Job search engines

Recruiters, Search Firms, Employment Agencies

Job clubs, state & county resources

Where Should I Look?

IT’S NOT THE SIZE OF YOUR NETWORK…

IT’S HOW YOU USE IT

WHO ARE YOUR CONNECTIONS?

- Peers, Gurus, and Thought Leaders in your industry- Current/Former coworkers, bosses, vendors, clients*- Acquaintances you want to keep in touch with- College/High School friends- Friends, family and neighbors- Groups involved in- Who you have an email address for

Most companies SUCK at recruiting

HR and Recruiter folks are nice people(most of the time)

You have to take control of this

Until you know otherwise, assume the company has a position for you

For most of us it will look like this:

Hub LinkedIn

Spokes Facebook Twitter Blog Google Profile (profile) about.me (profile) Emurse (resume) Visual CV (resume) eFolioMinnesota (portfolio)

Online Identity: Hub And Spokes (ADDED)

LinkedIn

• Headline– Include keywords that will help people find you

• Websites– Rename and link to company site, career page

• Summary– Add skill sets and job titles you are recruiting for– Add your email address

Default is “Personal Website” “Company Website”

Edit to name your “Resume”, “Portfolio”, “Web site”, etc

More click through’s when sites are named

Include this in your: resume, online profiles, when leaving comments on web sites, business card

Tell A Story

Include: Keywords – Buzzwords - Acronyms

Experience - Resume

Skills & Expertise

Be sure to fill this out

Advanced Search

HR OR “Human Resources” OR Recruiter OR “Hiring Manager”

VP Marketing

SEO OR “Search Engine Optimization”

Refine by categories

Search Companies

- Click “Companies”- Enter a company name- Results will include statistics, related companies, job posted on LinkedIn and people in your network who work there- “Follow”

Applications

Import: Resume, PowerPoint presentations, Feeds,etc.

- Box.net- Slideshare- Wordpress- Twitter- Amazon Reading List

Facebook

• Include resume• Follow company pages• Join/participate in groups• Connect with your

network• Consider making

“Education and Work” public

Twitter

• Include “real name”, nearest large city, keywords, buzzwords • “Follow” local “cool kids”, industry leaders, groups, those in the know• Search/follow Skill Sets, Titles, HR & Recruiters• Add yourself to directories• Find others lists• Groups: #smbmsp - #mnrec - #minnebar• Twitter Search

Minnesota Recruiter & HR List 1

Minnesota Recruiter & HR List 2

Linkedin, Facebook & Twitter Updates

Share links to:

Events/conferencesSeminars/webinars

Industry articles/news/statistics/blog postsLocal business articles/news/statistics/blog posts

Ask/give adviceAsk/answer questions

Reply to othersForward others updates

How To Add Social Networking Buttons To Your Outlook Email Signature

Icon Archive (one of many, many sites)

Would you hire you?

Would you call you back?

Who do you know who…?

How to make a career shift

Job vs Contract/Project

Network Gravity

Negotiate a salary

Create your “portfolio” as you go

Future of workplace

Should I go to Grad School?

Great Recession

When do I try to connect with someone?

Help your friends

Paul DeBettigniesPaul DeBettigniesVP RecruitingVP Recruiting

HireCast ConsultingHireCast Consultingpaul@hirecastconsulting.com