Caratlane Social Media Analysis Q4 2015

CaratlaneSocial MediaReport Oct 01 2015 - Dec 31 2015

Cover Image Courtesy of Caratlane FB

Caratlane: Social Media Report

This report looks at how Caratlaneperformed on social media between

October 1st – December 31st, 2015

Generate Your Own Social Media Report

This report was generated entirely by

the Unmetric Reporting Engine.

It took minutes to create.

Create Your FreeSocial Media Report Now

http://go.unmetric.com/social-media-reports?utm_campaign=reports&utm_content=caratlaneanalysis&utm_source=slideshare&utm_medium=button


Analysis of

CaratlaneFacebook Page

Oct 01, 2015 - Dec 31, 2015

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS

921,617 30,440 3.42% IndiaMostly Young, Female

and Attached.

Caratlane

Engagement Score Total Fan Posts

107 10

Total Posts Brand Response Rate

159 50.00%

Total Likes Avg. Reply Time

59,254 12 hrs, 7 mins

Total Comments General Sentiment

1,604 Positive

Total Shares

3,731

BRAND POSTS FAN POSTS

Brand Overview

875K

880K

885K

890K

895K

900K

905K

910K

915K

920K

925K

1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec

Fan Growth

Total Fans

921,617

New Fans

30,440

Engagement

0

250

500

750

1,000

Caratlane had an average engagement score of 107 and a highest of 903.

Community Analysis

Caratlane fans are mostly Young, Female and Attached. Caratlane fans are largely from India followed by United States.

Fan Demographics Distribution of Fans

50%50%

male female

0% 20% 40% 60% 80%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40%

Single

In a Relationship

Engaged

Married

UnKnown

0K 200K 400K 600K 800K 1,000K

India

United States

United Arab Emirates

Saudi Arabia

Pakistan

Australia

United Kingdom

Canada

Bangladesh

Georgia

0

1

2

3

4

5

6

7


Brand Posts

Top keywords used Frequency

cover photo 12

CaratLane.com 12

JewelleryOftheStars 11

collection 9

perfect 9

34%

66%

Brand Participation Brand Non Participation

76%

1%

23%

Posititve Negative Neutral

Brand Posts - Engagement

Caratlane responded to 54 conversations generated by the 159 Posts they published.

Caratlane receives more positive than negative vibes from comments on their Posts.

Brand Responses Sentiment of Brand Posts

Most Engaging Brand Posts

03-NOV-15, TUE 12:56AM

Rings we absolutely <3 <3 <3 ~ https://goo.gl/wVBKxo

ENGMT

.

LIKES COMMENTS SHARE

S

SENTIMENT

903 8,139 90 494 Positive

23-OCT-15, FRI 3:35AM

#GJF CONTEST ALERT: WIN a Rs. 5,000 Jewellery Voucher! Just ans this easy question. Which festive lo ..

19-NOV-15, THU 1:00AM

Now this is what we call temptation ;) ~ https://goo.gl/d2OyFA

ENGMT

.

LIKES COMMENTSSHARESSENTIMENT

882 1,761 729 693 Positive

ENGMT

.

LIKES COMMENTS SHARE

S

SENTIMENT

659 3,603 42 246 Positive

NO IMAGE NO IMAGE NO IMAGE

http://www.facebook.com/77179773544/posts/10153707832193545



Brand Posts - Analysis

Brand Post Types Days of the week

0 20 40 60 80 100 120 140 160

0 50 100 150 200

Photos

Videos

Plain Text

Links

Polls

Number of Posts

Engagement Score

Engagement Score Number of Posts

0 10 20 30 40

0 50 100 150 200

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


Top Keywords Used Frequency

chocolates 3

happy Raksha

Bandhan

2

gentleman 2

LuckyToHaveASis 2

MySistersQualities 1

User Posts

0

1

1

2

2

3

1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12-Nov

19-Nov

26-Nov

3-Dec 10-Dec

17-Dec

24-Dec

31-Dec

Positive Neutral Negative

Caratlane responded to 5 conversations generated by the 10 Posts fans published.

Caratlane appears to participate more when Fan conversations have greater positive vibes than negative.

User Posts - Engagement

Brand Responses Sentiment

50%50%

Brand Participation Brand Non Participation

80%

0%

20%

Posititve Negative Neutral

Campaign Intel – 3 most recent campaigns

Oct 01, 2015 - Dec 31, 2015

0 2 4 6 8 10 12 14

0 100 200 300 400 500

Duet Dubsmash

#LoveAndLaughter

#WomenOfMettle

Number of Posts

Engagement Score


Analysis of

CaratLaneTwitter Account

Oct 01, 2015 - Dec 31, 2015

Brand Overview

FOLLOWERS NEW FOLLOWERS FOLLOWER

GROWTH

COUNTRY

2,465 222 9.90% India

CaratLane@CaratLane

Engagement Score

259

Total Proactive Tweets

275

Retweets Total

299

Replies Total

133

Favorites Total

206

Total Mention

823

Total Retweets

295

Total Replies

0

Response Rate (%)

12.76%

Average Reply Time (mins)

187

Most Engaging

#LuckytoHaveaSis

Most Recent

#WomenOfMettle

BRAND TWEETS USER TWEETS

Brand Overview

BRAND CAMPAIGNS

2K

2K

2K

2K

2K

2K

2K

2K

3K


Follower Growth

Total Followers

2,465

New Followers

222

0K

0K

0K

0K

0K

0K

0K


Followee Growth

Total Followees

478

New Followees

18

Engagement

0

250

500

750

1,000

1,250

CaratLane had an average engagement score of 259 and a highest of 1,000.

0

5

10

15

20


Proactive Tweets Retweets

Brand Tweets

Proactive Tweets Retweets

275 299

Get Tweeting! Post a selfie & tell us why you're #LuckyToHaveaSis!

Win 10k Jewellery voucher https:..

09-Nov-15, Mon 11:53PM

ENGMT. FAV. REPLIES RETWEETS

1,000 20 39 22

Top Engaging Tweets

#ContestAlert Boys, post a #selfie with your sis & tweet why you're

#LuckytoHaveaSis. https://t.co/..

Where would you pair them with: A) Pooja B) Card Party C) Festive

Shopping. Ans with #GJF & tag us...

06-Nov-15, Fri 04:51AM


1,000 23 39 25

23-Oct-15, Fri 03:45AM


1,000 7 44 15

NO IMAGE NO IMAGE NO IMAGE

http://www.twitter.com/CaratLane/status/663942511887388674



Posts with Hashtags engage the best. Those with Mentions are the most frequent

0 20 40 60 80 100 120 140 160 180 200

0 50 100 150 200 250 300 350 400

Links

Plain Text

Hashtags

Mentions

Number of Posts

Engagement Score

Engagement Score Number of Tweets

Brand Tweet Types

0 50 100 150 200 250

0 100 200 300 400 500 600 700

#luckytohaveasis

#missbeejewelled

#beejewelledcollection

#gjf*

#beejewelled*

#contestalert*

#lucktohaveasis

#selfie*

#cht15*

#contest*

User Tweets about Hashtag

Brand Tweets about Hashtag

Brand tweets User Tweets

Volume of Tweets with Hashtags

0

50

100

150

200

250

300

1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec

luckytohaveasis missbeejewelled beejewelledcollection gjf beejewelled

Spread of Hashtags by day

0 200 400 600 800 1000 1200

#selfie*

#cht15*

#contestalert*

#lucktohaveasis

#beejewelled*

#contest*

#missbeejewelled

#luckytohaveasis

#gjf*

#beejewelledcollection

Engagement Score

Hashtags - Engagement

Average Response Rate : 12.76%

0

20

40

60

80

100

120

140

160

1-O

ct

3-O

ct

5-O

ct

7-O

ct

9-O

ct

11-O

ct

13-O

ct

15-O

ct

17-O

ct

19-O

ct

21-O

ct

23-O

ct

25-O

ct

27-O

ct

29-O

ct

31-O

ct

2-N

ov

4-N

ov

6-N

ov

8-N

ov

10-N

ov

12-N

ov

14-N

ov

16-N

ov

18-N

ov

20-N

ov

22-N

ov

24-N

ov

26-N

ov

28-N

ov

30-N

ov

2-D

ec

4-D

ec

6-D

ec

8-D

ec

10-D

ec

12-D

ec

14-D

ec

16-D

ec

18-D

ec

20-D

ec

22-D

ec

24-D

ec

26-D

ec

28-D

ec

30-D

ec

Men

tio

ns a

nd

Rep

lies

Replies Mentions

Customer Service

Average Reply Time : 3 hours 7 minutes

0

500

1000

1500

2000

2500

1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov15-Nov20-Nov25-Nov30-Nov 5-Dec 10-Dec15-Dec20-Dec25-Dec30-Dec

Customer Service

Positive Negative Neutral

Customer Service

REPLY ANALYSIS REPLY SENTIMENT

0

10

20

30

40

50

60

70

80

Request ForDirect

Message

Request ForContact

Request ForView a Link

Request ForEmail

BrandApology

Plain Text

0

20

40

60

80

100

120

140

160

180

200

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

Replies Mentions

Day of the week

0

20

40

60

80

100

120

140

12:00 AM 2:00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM 10:00 PM

Replies Mentions

Time of the Day

Total number of Retweets : 295

-20

0

20

40

60

80

100

120

140


Retweets of Brand Tweets Brand Tweets

Retweets

Total number of Mentions: 823

-20

0

20

40

60

80

100

120

140

160


Mentions Brand Tweets

Mentions

Influencers

Name Followers Tweets

Contestick 101,842 2

Raju Narisetti 34,278 1

UttarPradesh 18,614 1

Sramana Mitra 17,627 2

ÑĘHÂ 16,167 1

TOP 5 INFLUENCERS

Generate Your Own Social Media Report

This report was generated entirely by

the Unmetric Reporting Engine.

It took minutes to create.

Create Your FreeSocial Media Report Now



Thanks!

Please contact us at [email protected] for more

information.

mailto:[email protected]

Caratlane Social Media Analysis Q4 2015

Social Media

Transcript of Caratlane Social Media Analysis Q4 2015