Capturing Value from Big Financial Data by MARCELO SORIA-RODRÍGUEZ at Big Data Spain 2013
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Transcript of Capturing Value from Big Financial Data by MARCELO SORIA-RODRÍGUEZ at Big Data Spain 2013
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Capturing Value from Big Financial Data
Marcelo Soria-Rodríguez
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capturing value from big financial data big data spain madrid, movember 7th, 2013 marcelo soria-rodríguez [email protected] @msoriaro http://www.linkedin.com/in/marcelosoriarodriguez
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this is not a talk about big data
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neural networks pattern recognition machine learning text mining emotion detection…
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(it’s a brain)
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(foto de Lyne y Manuel)
maximize biological value
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extract the right value from data value
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data? where’s the data I care about?
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life is data
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0 1 1 0 0 1
1 1 0 0 1 1 1
1 1 0 0 1 1 1
0 1 1 1
0 1 1 0 0 1
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0 0 1 1 1
0 1 1 0 0 1
0 1 0 0 1 1 1
1 1 0 0 1 1 1
0 1 1 1
0 1 1 0 0 1
0 0 1
0 0 1 1 1
1 1 0 0 1 1 1
0 1 1 1
0 1 1 0 0 1
0 0 1
0 0 1 1 1
0 1 1 1
0 0 1 1 1
1 1 0 0 1 1 1
0 1 1 0 0 1
0 0 1
0 1 1 1
0 0 1 1 1
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0 1 1 0 0 1
0 1 0 0 1 1 1
1 1 0 0 1 1 1
0 1 1 1
0 0 1
0 0 1
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26M transactions / day
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how should I do this?
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start small
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explore à learn à convince à explore with more money à learn more à
build exciting products/projects
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credit access
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15%
40%
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retail
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20 Sector
My customers
Area
What does a retailer really know?
My customers in other
sectors & areas?
Non customers in other sectors
& areas
My customers in my sector &
area?
My customers in my sector?
My customers in my area?
Non customers in my sector?
Non customers in
my area?
Non customers in my sector &
area?
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21 Sector
My customers
Area Crosselling
Diversification
Diversification
Loyalty
Expansion Expansion
Opening hours
New portfolio Offers
Crosselling
What does a retailer really know?
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some early explorations…
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Average distance covered by Madrid customers of a given chain to purchase at stores of the chain
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Recurrence for a given chain Distribution of recurrence vs. distribution of spending for each recurrence level.
Recurrence for a given chain Distribution of recurrence
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Market share for a given chain by purchase zip code.
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… that drive exciting products (we’re building products based on all this!)
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urban data services
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world
2011-2012 spending in Madrid by nationality
Download tourism report for Madrid here: http://bit.ly/1bKPwtS
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country
Watch the Easter 2011 financial transactions in Spain video at: http://www.youtube.com/watch?v=Zel6wych9p0
country
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region
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neighbourhood Madrid, Gay Pride festivities
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Madrid, Gay Pride
Increase 2012 vs. 2011 13,8% -0,8% 9,1% 3,7%
9,8% 4,01% 23,62% 19,48% Increase in 2011 vs .control
week in 2011
# stores
comparison week 2011
event week 2011
event week 2012
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number of transactions per street, event week
Madrid Gay Pride street
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comparison with control week (number of transactions)
Madrid Gay Pride street
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open?
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open? what if we become a platform?
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open [data API] :-) open challenge: datathon! à (visit room 8 at 5pm today!)
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thanks! marcelo soria-rodríguez [email protected] @msoriaro http://www.linkedin.com/in/marcelosoriarodriguez
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