Beyond Forms: Advanced Strategies For Capturing Online Leads
Capturing Leads with Video
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Transcript of Capturing Leads with Video
Share of impressions
Share of revenue delivered to publishers app developers
The Growth of Video% of Opera Mediaworks demand side business
@Matt_Siltala
• Posts with visuals receive 94% more page visits and engagement
• • (Video is just ONE form of this visual content)
@Matt_Siltala
SubscribersOn a particular video the subscriber added because of that video helps your video.
The total volume of subscribers is kind of like authority of a website, plus it aids in future releases as you have a ready audience.
5 Sign meup!
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Keep videos as short as possible.
If you can get it done in 30 seconds, fantastic.
In general 2 minutes is the upper limit.
General Rules To Follow
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The video has 14,000+ views.
It retains the majority of the audience up until the title flash dipping below 50% at 38 seconds, the end of the title flash.
Bulwark considers this a successful marketing video for branding purposes and expects that the current price of $.21 per view will drop as time continues.
@Matt_Siltala
Case Study #2
Using a targeted traffic approach (creating a video where the subject matter and the title are specific things people are searching for), this video gets one lead per week, and has generated…
37,000+ views
101 Likes
197 Subscribers
364LIKES
138K+VIEWS
300+SUBSCRIBERS
@Matt_Siltala
The TITLE OF THE VIDEOtends to have a huge influence on how you find a video. A bit spammy/less professional but CAPS on your keyword can help increase CTR - helping optimization.
Since you can’t colorize or bold your keywords in the title, CAPS is a trick to help you emphasize your KEYWORD.
Use this tactic sparingly.
@Matt_Siltala
Putting a short but descriptive title with the name of the city or state for local will go a long way.
The “About” area can also have an influence.
Remember to link to your business in the description too.
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In the video always share your physical address and phone number as well as your business name. (HAVE A CLEAR CALL TO ACTION)
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Add your video to your G+ profile (generally a good idea to add your videos everywhere you can).
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Where do I find ideas for videos?
Local News Sites(Topix as well as bigger ones)
Local Facebook Groups
Answer Sites(Quora, LinkedIn Answers, Answers.com)
Social Monitoring Tools(Trakkur, PinAlerts)
Top Social Networks
@Matt_Siltala