Capture Iowa: First-Year Experience Photo Project
description
Transcript of Capture Iowa: First-Year Experience Photo Project
![Page 1: Capture Iowa: First-Year Experience Photo Project](https://reader034.fdocuments.net/reader034/viewer/2022051819/54c4e1664a795938358b4807/html5/thumbnails/1.jpg)
![Page 2: Capture Iowa: First-Year Experience Photo Project](https://reader034.fdocuments.net/reader034/viewer/2022051819/54c4e1664a795938358b4807/html5/thumbnails/2.jpg)
The Idea
Provide a structured opportunity for first-year students to reflect on their experiences at the
University of Iowa.
![Page 3: Capture Iowa: First-Year Experience Photo Project](https://reader034.fdocuments.net/reader034/viewer/2022051819/54c4e1664a795938358b4807/html5/thumbnails/3.jpg)
The Preparation
• Selecting the method: photography• Researching other institutions• Deciding on audience: all first-year students• Student submissions: utilize social media
(student friendly)
![Page 4: Capture Iowa: First-Year Experience Photo Project](https://reader034.fdocuments.net/reader034/viewer/2022051819/54c4e1664a795938358b4807/html5/thumbnails/4.jpg)
The Initial Plan
• Ask students to respond to various prompts• “Submit a picture of yourself studying on the
Pentacrest.”• Include reflection in caption• Use the hashtag #captureiowa on
Facebook, Twitter, or Instagram to submit photos
• Market just to first-year students (Class of 2017)
![Page 5: Capture Iowa: First-Year Experience Photo Project](https://reader034.fdocuments.net/reader034/viewer/2022051819/54c4e1664a795938358b4807/html5/thumbnails/5.jpg)
The Realization
• Original plan was too restrictive• # of photos submitted
• Target the process to audience• Make the submission process as straight
forward as possible
![Page 6: Capture Iowa: First-Year Experience Photo Project](https://reader034.fdocuments.net/reader034/viewer/2022051819/54c4e1664a795938358b4807/html5/thumbnails/6.jpg)
The New Plan• Ask students to submit photos capturing their
experience at the University of Iowa• Use the hashtag #captureiowa on Facebook,
Twitter, or Instagram• Market openly but focus on certain
avenues that have a large number of first-year students
![Page 7: Capture Iowa: First-Year Experience Photo Project](https://reader034.fdocuments.net/reader034/viewer/2022051819/54c4e1664a795938358b4807/html5/thumbnails/7.jpg)
The Message
Submit your photos using the #captureiowa hashtag
![Page 8: Capture Iowa: First-Year Experience Photo Project](https://reader034.fdocuments.net/reader034/viewer/2022051819/54c4e1664a795938358b4807/html5/thumbnails/8.jpg)
The Marketing
• Posters around campus• Table tents• Digital signage• Facebook messaging• Outreach to certain staff
members and groups
![Page 9: Capture Iowa: First-Year Experience Photo Project](https://reader034.fdocuments.net/reader034/viewer/2022051819/54c4e1664a795938358b4807/html5/thumbnails/9.jpg)
The Software
• Social media• Storify• Pulls social media posts into a ‘story’• Search using the hashtag: #captureiowa• Embed story on any site• Our site: http://captureiowa.uiowa.edu/
![Page 10: Capture Iowa: First-Year Experience Photo Project](https://reader034.fdocuments.net/reader034/viewer/2022051819/54c4e1664a795938358b4807/html5/thumbnails/10.jpg)
The Logistics
• Refresh the story consistently• Contact students to encourage• Contact students to determine classification
and receive permission• Select photos for gallery and design the
display
![Page 11: Capture Iowa: First-Year Experience Photo Project](https://reader034.fdocuments.net/reader034/viewer/2022051819/54c4e1664a795938358b4807/html5/thumbnails/11.jpg)
The Next Iteration
• Outreach to more individuals on campus• Market during Orientation and On Iowa!• Attend more events/activities• Market consistently throughout the year• Determine new avenues for outreach
![Page 12: Capture Iowa: First-Year Experience Photo Project](https://reader034.fdocuments.net/reader034/viewer/2022051819/54c4e1664a795938358b4807/html5/thumbnails/12.jpg)
Lessons Learned• Establish your message• Simplify the process• Don’t be married to your initial idea • Listen to the experts!• Implement change the next iteration
![Page 13: Capture Iowa: First-Year Experience Photo Project](https://reader034.fdocuments.net/reader034/viewer/2022051819/54c4e1664a795938358b4807/html5/thumbnails/13.jpg)
?