Capture - Day 1 - 12:30 - "What is the Future of Programmatic?" with Somo

2 May 2023 2Confidential and copyright of Somo Global Ltd.

About SomoA full service connected devices solutions provider

“The future is mobile”Eric Schmidt, Google

Confidential and copyright of Somo Global Ltd. 2 May 2023 3

2 May 2023 4Confidential and copyright of Somo Global Ltd.

Source: comScore June 2015

Huge smartphone usage

Mobile has overtaken desktopMore web browsing takes place on mobile than desktop

Source: Morgan Stanley, 2013


Source: comScore Media Metrix Multi-Platform & Mobile Metrix, U.S., September 2015

More digital time is spent on mobile62%

54%

38%

65%

60%

55%

50%

45%

40%

35%

30% Jun 2013 Dec 2013 Jun 2014 Dec 2014 Jun 2015

% S

hare

of d

igita

l med

ia ti

me

spen

t

42%

49%

51%

Mobile

Mobile app

Desktop


Source: IAB, Digital Ad Spend, 2015

Mobile ad spend is growing rapidly


Mobile ad spend is growing rapidly


Source: IAB, Digital Ad Spend, 2015

Source: IAB, Media Owner Sales Techniques, 2015

Mobile programmatic is growing fastest


year-to-year

The future of programmatic is mobile


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Capture - Day 1 - 12:30 - "What is the Future of Programmatic?" with Somo

Presentations & Public Speaking

Transcript of Capture - Day 1 - 12:30 - "What is the Future of Programmatic?" with Somo